Edtech.com's Summary

Amplify Education Inc. is hiring a Content Marketing Coordinator. This role drives digital marketing campaigns by creating and editing promotional content, coordinating reviews, and collaborating with the literacy content marketing team to execute lead-generating campaigns across multiple channels including email, social media, and webinars.

Highlights

Submit and monitor promotional content using the Workfront system, flagging production issues.
Create marketing assets such as email copy, webinars, downloadable materials, social media posts, and conference proposals.
Guide stakeholders through asset reviews and make necessary revisions.
Support literacy content marketing by executing campaigns involving email, paid/organic social media, webinars, and live events.
Audit and update the literacy thought leadership content library for accurate labeling and descriptions.
Use Hubspot and Tableau to monitor campaign metrics and report weekly performance updates.
Required qualifications include a bachelor's degree with up to 1 year experience or equivalent work experience, strong writing and organizational skills, and familiarity with digital marketing principles.
Preferred qualifications include experience in Education, EdTech, or Marketing, project management skills, and knowledge of Hubspot, Mailchimp, or Workfront.
Compensation ranges from $55,000 to $65,000 annually, plus eligibility for a discretionary bonus.
Amplify provides a comprehensive benefits package including 401(k), health insurance, paid time off, parental leave, and professional development programs.

Content Marketing Coordinator Full Description

A pioneer in K-12 education since 2000, Amplify is leading the way in next-generation curriculum and assessment. Our core and supplemental programs in ELA, math, and science engage all students in rigorous learning and inspire them to think deeply, creatively, and for themselves. Our formative assessment products help teachers identify the targeted instruction students need to build a strong foundation in early reading and math. All of our programs provide educators with powerful tools that help them understand and respond to the needs of every student. Today, Amplify serves more than 15 million students in all 50 states. For more information, visit amplify.com.

Amplify is seeking a full-time Marketing Coordinator to join our high-performing Content Marketing team. The ideal candidate is curious, creative, and self-directed, with the ability to work independently on multiple projects simultaneously. They are organized, a strong writer, with great attention to detail and quality, and the desire to work in a high energy environment.

This role will assist in our digital marketing campaigns, including creating and editing copy, routing for review, and working with our Performance Marketing team to finalize and execute. This role will collaborate with and support our literacy content marketers to drive emails, short and long format downloadable assets, social media promotion, thought leadership outreach, and more.

Essential Responsibilities:

Submit promotional content into Workfront system, monitor projects, and flag any issues affecting timely production
Assist with creation of assigned assets, including email copy, webinars, downloadables, social media posts, conference proposals, and thought leadership outreach
Guide stakeholder review of assigned assets, and make any adjustments as needed
Support literacy content marketing team with developing and executing lead-driving campaigns and marketing tactics, including email, paid and organic social media, webinars and live events, and others
Routinely audit and update literacy thought leadership content library, ensuring accurate labeling and descriptions for both internal and external promotion
Use Hubspot and Tableau to monitor campaign metrics, and send weekly updates on performance to greater team

Required Qualifications:

Bachelor's degree and 0-1 year of experience, or 2-4 years of equivalent work experience
Strong written communication skills
Strong organizational skills
Familiarity with digital marketing principles

Preferred Qualifications:

Experience in the Education, EdTech, or Marketing field
Experience managing multiple projects
Familiarity with Hubspot, Mailchimp, or Workfront

What we offer:

Salary is only one component of the Amplify Total Rewards package, which includes a 401(k) plan, competitive health insurance and mental health options, basic life insurance, paid time off, parental leave, and access to best-in-class development programs. The gross salary range for this role is $55,000 - $65,000. This role is eligible to earn an annual discretionary bonus that rewards individual and company performance.

Amplify is an Equal Opportunity Employer. Amplify makes employment decisions based on qualifications and merit, and does not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, veteran status, or any other legally protected characteristic or status.

Amplify is committed to providing reasonable accommodations for qualified individuals with disabilities, including disabled veterans. If you have a disability and need an accommodation in connection with the application or hiring process, please email hiringaccommodations@amplify.com.

If you are selected for employment, a background check will be required. As required by state and local laws and district policies, you may be required to provide additional documentation, such as proof of vaccination, or submit to enhanced background screening, such as fingerprinting.

Amplify is an E-Verify participant.

Original Job Description

Essential Responsibilities:

Submit promotional content into Workfront system, monitor projects, and flag any issues affecting timely production
Assist with creation of assigned assets, including email copy, webinars, downloadables, social media posts, conference proposals, and thought leadership outreach
Guide stakeholder review of assigned assets, and make any adjustments as needed
Support literacy content marketing team with developing and executing lead-driving campaigns and marketing tactics, including email, paid and organic social media, webinars and live events, and others
Routinely audit and update literacy thought leadership content library, ensuring accurate labeling and descriptions for both internal and external promotion
Use Hubspot and Tableau to monitor campaign metrics, and send weekly updates on performance to greater team

Required Qualifications:

Bachelor's degree and 0-1 year of experience, or 2-4 years of equivalent work experience
Strong written communication skills
Strong organizational skills
Familiarity with digital marketing principles

Preferred Qualifications:

Experience in the Education, EdTech, or Marketing field
Experience managing multiple projects
Familiarity with Hubspot, Mailchimp, or Workfront

What we offer:

Amplify is an E-Verify participant.

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