Content Optimization Specialist

🇺🇸 Kent, OH 🕑 Full-Time 💰 $68K - $86K 💻 Marketing 🗓️ May 21st, 2026

CRM

Edtech.com's Summary

Kent State University is hiring a Content Optimization Specialist. The specialist drives tactical performance across all digital content by optimizing for visibility, discoverability, and engagement on all platforms, applying best practices like SEO, personalization, tagging, and testing strategies. They collaborate with university teams to enhance audience engagement through data-informed content optimization and report to the Senior Director of Data Strategy.

Highlights

Drive tactical performance and optimization of digital content across university-owned channels, paid campaigns, and customer engagement systems.
Perform search engine audits and implement keyword strategies.
Manage tagging, metadata, personalization, and AI tools for audience targeting and content customization.
Provide optimization recommendations based on real-time performance metrics and coordinate UX improvements with communications and marketing teams.
Bachelor's degree in marketing, digital media, communications, journalism, UX design, or a related field with four years of professional experience required.
Proficiency with SEO platforms (SEMrush, Moz, Yoast, Screaming Frog, SiteImprove), Google Search Console, Google Analytics (GA4), A/B and multivariate testing tools (Optimizely, Google Optimize), AI content creation tools (ChatGPT, Claude, Jasper, SurferSEO), and customer journey mapping and UX research platforms.
Strong communication skills to collaborate cross-functionally and work across multiple digital platforms.
Salary range: $67,706 - $86,207 annually.
Reports to Senior Director, Data Strategy, and may supervise student employees.
Works within the Engagement & Optimization Team supporting university-wide audience engagement and digital transformation strategies.