Digital Content Strategist

🇺🇸 Kent, OH 🕑 Full-Time 💰 $60K - $73K 💻 Marketing 🗓️ May 21st, 2026

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Edtech.com's Summary

Kent State University is hiring a Digital Content Strategist. This role guides content strategy and brand presentation across the university's digital platforms, ensuring messaging is clear and visually cohesive. The strategist collaborates with campus partners to align storytelling and uses data and emerging AI technologies to enhance digital engagement and search optimization.

Highlights

Lead content strategy for Kent State University's web presence and digital ecosystem.
Collaborate with campus partners to align digital storytelling, brand expression, and audience engagement.
Develop and implement digital content strategies emphasizing AI-assisted search, personalization, and digital marketing innovations.
Write, edit, and present compelling digital content ensuring clarity and visual consistency.
Use web analytics and data visualization tools such as Google Analytics and Looker Studio to assess content performance and audience engagement.
Establish content performance goals and optimize content discoverability, including AI-driven discovery tools and conversational search.
Provide strategic consultation on content structure, governance, visual presentation, and user experience improvements.
Bachelor’s degree in marketing, communications, digital media, business or related field with two years of relevant experience, or six years of progressively responsible digital content strategy or digital communications experience.
Salary range: $59,961 - $73,182 annually.
Reports to Executive Director, Digital Communications and works closely across multiple digital and campus departments.