Content Optimization Specialist

🇺🇸 Kent, OH 🕑 Full-Time 💰 $68K - $86K 💻 Other 🗓️ June 11th, 2026

CRM

Edtech.com's Summary

Kent State University is hiring a Content Optimization Specialist. The role involves driving tactical performance across all digital content to maximize visibility, discoverability, and engagement by applying SEO best practices, personalization, tagging, and testing strategies across all university channels and marketing efforts. The specialist collaborates with the Engagement & Optimization Team to support university-wide audience engagement data strategies and content optimization initiatives.

Highlights

Drive tactical performance of digital content for maximum visibility and engagement.
Conduct search engine audits and implement keyword strategies across digital platforms.
Manage tagging, metadata, and personalization for targeted audience engagement.
Optimize content across all platforms, including AI-powered search and chat agents.
Deploy AI tools to customize content for diverse audiences.
Collaborate with University Communications and Marketing and other partners to apply UX research and data strategies.
Supervise student employees as needed.
Required proficiency with SEO platforms (SEMrush, Moz, Yoast, Screaming Frog, SiteImprove), Google Search Console, Google Analytics (GA4), AI search optimization tools, and A/B testing platforms.
Bachelor’s degree in marketing, digital media, communications, journalism, UX design, or related field with four years of relevant professional experience.
Salary range: $67,706 - $86,207 annually.