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edtech.com
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University of Maryland

Coordinator of Marketing & Communications

🇺🇸 College Park, MD

🕑 Full-Time

💰 $57K - $65K

💻 Marketing

🗓️ October 16th, 2025

Canva

Edtech.com's Summary

University of Maryland College Park (UMCP) is hiring a Coordinator of Marketing & Communications. The role involves managing the Office of Undergraduate Admissions' email marketing and social media strategies, content creation, distribution, and analysis, as well as assisting with website maintenance. The Coordinator collaborates with Events and Visitor Services to promote campus tours and open houses and supports Enrollment Management's mission to assist prospective students and their families through the admissions process.

Highlights
  • Manage email marketing and social media portfolio for the Office of Undergraduate Admissions.
  • Create, design, distribute, and analyze marketing content.
  • Assist in maintaining the Office of Undergraduate Admissions website.
  • Collaborate with Events and Visitor Services to promote campus tours and open houses.
  • Use email management and website content management software; knowledge of Craft or Drupal preferred.
  • Proficiency in Adobe Suite, Photoshop, InDesign, Illustrator, Premiere, and Canva is desirable.
  • Bachelor’s degree required; 1 year of professional marketing or communications experience minimum, with preference for 2-3 years.
  • Strong skills in oral and written communication, Microsoft Office, multitasking, and customer service.
  • Salary range from $57,400 to $65,000 annually.
  • Work supports culturally and ethnically diverse communities within higher education Enrollment Management departments.

Coordinator of Marketing & Communications Full Description

Job Description Summary

The Coordinator of Marketing and Communications is a key member of the Enrollment Management
(EM) team, serving as part of the Marketing and Communications unit. EM comprises the Office of
Undergraduate Admissions, the Office of Student Financial Aid, and the Office of the Registrar.

The Coordinator will primarily be responsible for managing all aspects of the Office of Undergraduate Admissions (OUA) 's email marketing and social media portfolio, including strategy, design, content creation, distribution, and analysis. They will also assist with maintaining the OUA website.

The Coordinator will work to strengthen and advance EM's mission to support prospective students
and their families with the college application and admission process. The Coordinator will work closely with the Events and Visitor Services unit to promote campus tours and open houses hosted by OUA. The ideal candidate will have the demonstrated ability to communicate complex processes in clear, plain language and will work to establish and maintain effective cross-functional collaboration with EM colleagues.

Physical Demands:
Work is performed in an office environment and requires the ability to operate standard office equipment and keyboards. Must have the ability to lift and carry small parcels, packages, and other items, to walk short distances, and to drive a vehicle to deliver and pick up materials.

Preferences:
- Experience with email management and website content management software.
- Familiarity with AP Style.
- Experience working in higher education.
- Knowledge of Craft or Drupal website content management systems.
- Software efficiency with the Adobe suite, Photoshop, InDesign, Illustrator, Premiere, and Canva

Licenses/Certifications: N/A

Minimum Qualifications

Education: Bachelor's degree from an accredited college or university. Experience: One (1) year of professional communications or marketing experience. Other: Additional work experience as defined above may be substituted on a year for year basis for up to four (4) years of the required education. Knowledge of marketing. Skill in oral and written communication.Skill in the use of Microsoft Office products. Ability to multitask and prioritize assignments.Ability to multitask while demonstrating a commitment to customer service and sensitivity to a culturally and ethnically diverse community.

Additional Job Details

Experience Preference: 
2-3 years of professional communications or marketing experience.
Required Application Materials:
  • Cover Letter
  • Resume
  • List of References
Posting Close Date: October 18, 2025
UMD will not sponsor the successful candidate for work authorization in the United States now or in the future.

Job Risks

Not Applicable to This Position

Financial Disclosure Required

For more information on Financial Disclosure, please visit Maryland's State Ethics Commission website.

Department

SVPAAP-EM-Marketing & Communications

Worker Sub-Type

Staff Regular

Salary Range

57,400.00 - 65,000.00

Benefits Summary

For more information on Regular Exempt benefits, select this link.

Background Checks

Offers of employment are contingent on completion of a background check. Information reported by the background check will not automatically disqualify anyone from employment. Before any adverse decision, the finalist will have an opportunity to provide information to the University regarding disclosable background check information. The University reserves the right to rescind the offer of employment or otherwise decline or terminate employment if the information reported by the background check is deemed incompatible with the position, regardless of when the background check is completed.

Employment Eligibility

The successful candidate must complete employment eligibility verification (on Form I-9) by presenting documents that establish identity and work authorization within the timeframe required by federal immigration law, and where applicable, to demonstrate renewed employment authorization.  Failure to complete employment eligibility verification or reverification within the timeframe set forth by law may result in suspension or termination of employment.

EEO Statement

The University of Maryland, College Park is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment. Please read the University's Equal Employment Opportunity Statement of Policy.

Title IX Non-Discrimination Notice

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