CRM & Lifecycle Marketer

We power people’s progress.

At Preply, we’re all about creating life-changing learning experiences. We help people discover the magic of the perfect tutor, craft a personalized learning journey, and stay motivated to keep growing. Our approach is human-led, tech-enabled - and it’s creating real impact. So far, 90,000 tutors have delivered over 20 million lessons to learners in more than 175 countries. Every Preply lesson sparks change, fuels ambition, and drives progress that matters.

What you’ll be doing

We’re looking for a CRM Marketer to join our fast-paced, cross-functional CRM team. You'll work on high-impact lifecycle marketing initiatives and tactical campaigns aimed at activating, converting, and retaining learners across their language learning journey.

This is a high-ownership role ideal for someone with a strong analytical mindset, CRM operational expertise, and a passion for delivering meaningful user experiences through lifecycle automation.

• Design & optimize lifecycle marketing campaigns across key customer journeys (onboarding, conversion, retention, reactivation) using Email, Push, and in-Product channels.

• Own end-to-end campaign execution: from brief and segmentation to operationalization, A/B testing, QA and performance analysis.

• Analyze CRM performance across touchpoints to uncover insights and drive optimizations using tools like Looker and Amplitude.

• Collaborate closely with Product, Data, and Creative teams to drive initiatives that improve customer experience and LTV.

• Contribute to CRM roadmap & infrastructure discussions, improving automation, data flows, and tooling.

What you need to succeed

• 5+ years of experience in CRM Marketing roles in large B2C tech or e-commerce companies with advanced CRM Marketing practices.

• Hands-on experience designing and executing multi-channel CRM lifecycle programs with measurable business impact.

• Able to design and present effective and innovative mid and long term ideas that drive channel & product growth

• Data-driven mindset with expertise analyzing campaign performance and user behavior. Hands-on experience with Looker, Amplitude or similar tools.

• Proven experience with CRM tools and ESPs, including complex 360 AB testing. Experience with Braze is a plus.

• Understanding of CRM tech stack & data infrastructure

• Experience working cross-functionally with Product, Engineering & Creative teams in a high-growth, fast-paced environment

• Excellent collaboration and communication skills: you work well with others, bring people along with you, and are a trusted partner across disciplines.

Why you’ll love it at Preply

• An open, collaborative, dynamic and diverse culture;

• A generous monthly allowance for lessons on Preply.com, Learning & Development budget and time off for your self-development;

• A competitive financial package with equity, leave allowance and health insurance;

• Not in Barcelona? We offer an attractive relocation package to join us in our Preply Barcelona Hub

• Access to free mental health support platforms;

• Access to Gympass-partnered wellness and gym centers throughout Spain to promote and support well-being and physical health; 

• The opportunity to unlock the potential of learners and tutors through language learning and teaching in 175 countries (and counting!).

#LI-AM2

Our Principles

• Care to change the world - We are passionate about our work and care deeply about its impact to be life changing.

• We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.

• Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.

• Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.

• Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.

• Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.

• Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.

• Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.

• Challenge, disagree and commit - We value open and candid communication, even when we don’t fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.

• One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

Diversity, Equity, and Inclusion

Preply.com is committed to creating an inclusive environment where people of diverse backgrounds can thrive. We believe that the presence of different opinions and viewpoints is a key ingredient for our success as a multicultural Ed-Tech company. That means that Preply will consider all applications for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or veteran status.