Edtech.com's Summary

ParentSquare is hiring a Customer Communications Coordinator to manage all customer communications for the Demand Generation team. The role requires coordinating messaging across departments to drive product adoption and customer satisfaction while supporting lead generation campaigns.

Highlights

Manage and schedule all outbound customer communications across multiple departments
Develop and enforce guidelines to prevent customer over-messaging
Write, proofread, and deliver newsletters and customer emails using HubSpot
Coordinate and moderate webinars, including the bi-monthly "What's New Review" series
Analyze communication campaign performance and recommend improvements
Collaborate cross-functionally, maintain communication calendars, and track projects in Asana
Required skills: HubSpot, Zoom Webinar platform, strong project management, and excellent writing/editing abilities
Must have 3+ years marketing experience managing email communications and project coordination
Compensation range: $65,000 to $80,000 annually, depending on experience
Additional perks include employer-paid health insurance, 401K matching, stock options, PTO, and paid parental leave

Customer Communications Coordinator Full Description

Customer Communications Coordinator
Marketing

Remote (United States)

ParentSquare is a rapidly growing Santa Barbara-based company that’s changing the way schools and parents communicate every day. Sound simple? We strive to keep it that way! Our mission is to give schools the power to incredibly enhance family engagement for all students. ParentSquare and RemindHub, our flagship products, serve over 22 million students and drive our mission by providing unified communications tools -forms, sign ups, payments, RSVPs, direct messaging, language translations, chat and more. Remind Chat, our free product, reaches over 80% of K-12 students, providing a safe and easy-to-use platform for direct communication between teachers and families. And our latest innovation, SmartSites, offers state-of-the-art websites for school districts, enhancing their online presence and accessibility.

We are not just creating a product; we are creating empowered educators and engaged parents to improve the lives of all students. We are passionate advocates for our customers and for our employees and we invite you to join us on this exciting journey.

Who we’re looking for:

As we continue our growth, we’re looking for a Customer Communications Coordinator to join the Demand Generation team. This role would serve as the central hub for all customer communications, ensuring timely, consistent, and strategic messaging that drives product adoption, customer satisfaction, and growth. This role will be the gatekeeper that all customer communications must come through and will help prevent the over-messaging of customers that comes from various departments (marketing, sales, SDRs, client engagement, customer education, CSMs, finance, product) reaching out. In addition, this role will assist in lead generation campaigns and outreach as well.

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

This role will include:

Act as the control center for all customer communications, managing what goes out, when, and through which channels
Establish a process and calendar for all outbound customer cross-functionally (Product, Customer Success, Sales, Support, Marketing) to coordinate communications calendars
This person must be able to establish clear guidelines and enforce them to keep individuals within the company, regardless of title, from over-messaging customers
Write, proofread, and deliver customer and prospect newsletters, pulling in content from various teams across the company.
Help manage and organize webinar pre-production, coordinate scheduling, and facilitate webinar prep meetings
Serve as the host and moderator for select webinars as needed
Evaluate the efficacy of efforts on newsletter campaigns and customer communications and recommend changes and improvements.
Write, proofread, and deliver customer communications via email using HubSpot
Create and optimize sequences to nurture certain prospect segments based on persona, region, district size.
Maintain an up-to-date view of the customer journey to ensure communications support each stage.
Coordinate the production of the company’s What’s New Review bi-monthly webinar series, executing on timelines and coordinating cross-functionally for a successful event.
Develop and deliver product update communications in a clear, customer-first way that drives adoption and engagement.
Identify upsell and cross-sell opportunities, recommending the right channel (e.g., in-app, email, webinars, newsletters) to reach the right audience.
Ensure communications are consistent with brand voice, accessible, and aligned to customer needs.
Track communication performance and engagement metrics to continuously improve.
Maintain the Demand Gen presence within Asana and keep the Demand Gen team aware of all deliverables and interdependencies across Asana projects.

Our ideal candidate will have the following:

3+ years of experience in marketing, with a proven track record of managing email communications and project coordination.
Strong project management skills with the ability to prioritize and manage timelines across multiple active projects
A willingness to act with authority without explicit authority when scheduling and managing all communications targeting customers
The ability to deepen customer loyalty and help us maintain our industry-leading customer retention rates through thoughtful, well-timed communications and outreach
Excellent writing and editing skills with proven success
Comfortable presenting on webinars
Experience with Zoom Webinar platform
HubSpot experience or a similar email marketing too
Demonstrated ability to collaborate cross-functionally across the marketing team and greater organization
A passion for improving the lives of students through communication
Edtech experience is a plus

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

We're an equal opportunity employer. All applicants will be considered for employment without attention to age, race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.

The salary range for this role will be 65k-80k, DOE.

Original Job Description

Customer Communications Coordinator
Marketing

Remote (United States)

Who we’re looking for:

Most importantly, you’re someone who shares in our passion for improving the lives of students through communication.

This role will include:

Act as the control center for all customer communications, managing what goes out, when, and through which channels
Establish a process and calendar for all outbound customer cross-functionally (Product, Customer Success, Sales, Support, Marketing) to coordinate communications calendars
This person must be able to establish clear guidelines and enforce them to keep individuals within the company, regardless of title, from over-messaging customers
Write, proofread, and deliver customer and prospect newsletters, pulling in content from various teams across the company.
Help manage and organize webinar pre-production, coordinate scheduling, and facilitate webinar prep meetings
Serve as the host and moderator for select webinars as needed
Evaluate the efficacy of efforts on newsletter campaigns and customer communications and recommend changes and improvements.
Write, proofread, and deliver customer communications via email using HubSpot
Create and optimize sequences to nurture certain prospect segments based on persona, region, district size.
Maintain an up-to-date view of the customer journey to ensure communications support each stage.
Coordinate the production of the company’s What’s New Review bi-monthly webinar series, executing on timelines and coordinating cross-functionally for a successful event.
Develop and deliver product update communications in a clear, customer-first way that drives adoption and engagement.
Identify upsell and cross-sell opportunities, recommending the right channel (e.g., in-app, email, webinars, newsletters) to reach the right audience.
Ensure communications are consistent with brand voice, accessible, and aligned to customer needs.
Track communication performance and engagement metrics to continuously improve.
Maintain the Demand Gen presence within Asana and keep the Demand Gen team aware of all deliverables and interdependencies across Asana projects.

Our ideal candidate will have the following:

3+ years of experience in marketing, with a proven track record of managing email communications and project coordination.
Strong project management skills with the ability to prioritize and manage timelines across multiple active projects
A willingness to act with authority without explicit authority when scheduling and managing all communications targeting customers
The ability to deepen customer loyalty and help us maintain our industry-leading customer retention rates through thoughtful, well-timed communications and outreach
Excellent writing and editing skills with proven success
Comfortable presenting on webinars
Experience with Zoom Webinar platform
HubSpot experience or a similar email marketing too
Demonstrated ability to collaborate cross-functionally across the marketing team and greater organization
A passion for improving the lives of students through communication
Edtech experience is a plus

The perks of working for us are great!

You’ll get your foot in the door as our company continues to grow. We’re big believers in work-life balance and provide:

Employer-paid health insurance (including dependent coverage)
An employer-matched 401K retirement savings program from day 1
Paid Parental Leave
Stock options
Health + wellness reimbursements
PTO that increases each year
16 paid holidays, including your birthday!

As a fully remote team, we’ll make sure you have all the tools and equipment you need to make your home office a place where you can thrive.

The salary range for this role will be 65k-80k, DOE.

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