Edtech.com's Summary

SchooLinks is hiring a Customer Marketing Campaign Manager to drive engagement, retention, and growth among existing customers by designing and executing strategic, data-driven marketing campaigns. This role partners with Sales, Customer Success, and Product Marketing to build customer pipeline and optimize lifecycle programs that increase adoption, upsell, and loyalty.

Highlights

Run campaigns to generate customer expansion pipeline for Sales and Customer Success.
Develop lifecycle marketing strategies focused on adoption, upsell, and cross-sell within current accounts.
Collaborate with multiple departments to align campaigns with account goals and customer needs.
Create personalized campaigns triggered by customer behavior and signals.
Use in-product messaging, emails, and webinars to boost feature adoption and expansion.
Leverage marketing automation tools like HubSpot, Salesforce, and Webflow, and CRM segmentation.
Employ basic data visualization tools such as Looker and Tableau to measure campaign effectiveness.
Produce marketing assets including one-pagers and product videos using tools like Canva.
Manage projects involving multiple stakeholders timed with product releases.
Compensation estimated between $75,000 and $90,000 USD OTE; benefits include 100% healthcare coverage, 401K with match, dental, vision, parental leave, gym membership subsidy, remote work stipend, and annual team offsite.

Customer Marketing Campaign Manager Full Description

The Customer Marketing Campaign Manager drives engagement, retention, and growth among existing customers through strategic, data-driven marketing initiatives. This role owns the overall customer pipeline generation number, ensuring that campaigns directly contribute to measurable business outcomes. Partnering with Sales, Customer Success, and Product Marketing, they design and execute lifecycle programs that boost adoption, upsell, and loyalty. The ideal candidate is operationally minded and can combine creativity with analytical rigor, leveraging automation and CRM insights to optimize performance. This is a high-impact role for a proactive marketer who transforms customer insights into pipeline growth and sustained revenue.

* There is a preference for this role to be Hybrid to Austin, TX *

Responsibilities:

Run campaigns that create customer expansion pipeline for Sales and Customer Success.
Ability to spot and problem solve for expansion related operations/process bottleneck
Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts.
Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs.
Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)
Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion.
Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type.
Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting.
Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize.
Keep organized campaign documentation and maintain insights to inform future initiatives.
Monitor competitors’ marketing activities and identify opportunities for differentiation.

Requirements

Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
Be comfortable in a fast-paced, high energy, ever changing environment
Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
Hands-on experience with marketing automation tools (HubSpot, Salesforce, Webflow, etc.) and CRM segmentation
Ability to use basic data visualization tools (e.g., Looker, Tableau) for campaign performance.
Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together
Project management skills prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers.

Benefits

100% health care coverage for Employee
401K with company matching
Dental & Vision
Parental Leave
Subsidized gym membership
Remote work stipend
Annual team offsite

A reasonable estimate of OTE for this position is between $75k - $90k USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant’s skills and prior relevant experience and training; licensures, degrees, and certifications; specific geographic location; internal equity; internal pay ranges; and market data/range parameters.

SchooLinks is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

Original Job Description

* There is a preference for this role to be Hybrid to Austin, TX *

Responsibilities:

Run campaigns that create customer expansion pipeline for Sales and Customer Success.
Ability to spot and problem solve for expansion related operations/process bottleneck
Develop and execute lifecycle marketing strategies to drive adoption, upsell, and cross-sell within existing accounts.
Partner with Customer Success, Sales, and Marketing to align campaign plays with account goals and customer needs.
Build personalized campaigns triggered by customer signals (e.g., renewal windows, feature usage, etc.)
Leverage in-product messaging, lifecycle emails, and webinars to drive feature adoption and expansion.
Establish segmentation frameworks to target customers by adoption stage, account tier, and opportunity type.
Own the end-to-end lifecycle of expansion campaigns—from strategy and creative through execution and reporting.
Measure and report on campaign effectiveness (pipeline created, ARR uplift, conversion rates) and continuously optimize.
Keep organized campaign documentation and maintain insights to inform future initiatives.
Monitor competitors’ marketing activities and identify opportunities for differentiation.

Requirements

Enjoy working in a collaboratively competitive and fun environment. Achieve your goals while also making others around you better too!
Be comfortable in a fast-paced, high energy, ever changing environment
Possess a go-getter attitude! You strive to turn any “No!” you get into a “Yes!”
Excellent written communication that is substantive and domain-specific - Can you write a good email? Can you write copy around the benefits of a product? Can you write talking points for a PM to deliver to a webinar of customers?
Design sensibilities - You need to be able to create 1-pagers, you don't need to 100% design and create brochures, one pagers, etc, BUT you should be able to do these on your own whether in Canva, Word, etc, doesn't matter but these have to look good and be high fidelity enough to put in front of prospects and customers without having to always wait for a designer to help you
Hands-on experience with marketing automation tools (HubSpot, Salesforce, Webflow, etc.) and CRM segmentation
Ability to use basic data visualization tools (e.g., Looker, Tableau) for campaign performance.
Video creation abilities -- can you use tools to record product videos, add slides, and stitch them together
Project management skills prioritize and manage fast-moving initiatives that involve several stakeholders, timed to product releases, with visibility across multiple teams
Technology savvy - need to be able to use and understand our product and how it maps to the specific needs of our customers.

Benefits

100% health care coverage for Employee
401K with company matching
Dental & Vision
Parental Leave
Subsidized gym membership
Remote work stipend
Annual team offsite

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