Edtech.com's Summary

Relias LLC is hiring a Customer Marketing Manager. This role drives growth from the existing client base through data-driven campaigns by leading upsell, cross-sell, and retention strategies while collaborating closely with Sales, Customer Success, and Product Marketing teams to enhance customer engagement and value.

Highlights

Own development and execution of customer marketing strategies aligned with company growth, including renewals and upsell initiatives.
Plan and analyze customer marketing programs using emails, webinars, direct mail, events, and ABM tactics.
Collaborate with Sales and Customer Success teams to identify growth opportunities and support account expansion.
Measure campaign performance and optimize strategies using data-driven insights.
Requires 5+ years in demand generation, lifecycle marketing, or customer engagement with a strong track record of upsell and retention campaigns.
Experience with customer segmentation, journey mapping, and SaaS, healthcare, or B2B environments.
Proficient with martech tools such as Salesforce, Pardot, PowerBI, Instapage, and Jira.
Bachelor's degree in marketing, communications, business, or related field required.
Ideal candidates have experience running customer events and familiarity with ABM platforms like Demandbase or 6sense and gifting platforms like Postal.
Offers a comprehensive benefits package including healthcare premium coverage, 401k match, flexible PTO, parental leave, and career development opportunities.

Customer Marketing Manager Full Description

Customer Marketing Manager

Are you looking for a high energy, strategic, and fast-paced position as a Channel Engagement Manager (Partner Marketing)? Join Relias, the company changing lives throughout the world by helping healthcare organizations improve their clinical and financial outcomes!

For 11,000+ health care and human service organizations, Relias helps clients deliver better clinical and financial outcomes by elevating the performance of teams. We help organizations across the continuum of care get better at maintaining compliance, developing staff and promoting consistent, high-quality care. Our platform employs assessments to reveal specific gaps in skills and addresses them with personalized and engaging learning, choosing from 7,000+ online courses that meet accrediting board, state and federal requirements. We are passionate about our products and our clients; what we deliver and the impact we have on the world is truly something you can be proud to represent. Join us and make a difference.

WHAT CAN RELIAS OFFER YOU?

Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
Active Employee Resource Groups open to all employees!
Comprehensive onboarding program – a great introduction to our company, customers and culture!
Growth and career advancement opportunities!
- 20%+ annual employee promotion and transfer rate
- Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees

We’re looking for a Customer Marketing Manager to drive growth from our existing client base through high-impact, data-driven campaigns. This role will lead the development and execution of upsell, cross-sell, and retention strategies that support our Compliance Management suite and broader portfolio. You’ll partner closely with Sales, Customer Success, and Product Marketing to deliver personalized experiences that increase customer value and engagement. This is a strategic, collaborative role for a marketer who thrives on connecting insights to revenue impact.

WHAT YOU’LL BE DOING:

Understand the Relias customer base and voice of customer to inform messaging, positioning, and marketing strategies.
Own the development and execution of customer marketing strategies aligned to company growth priorities, including product expansion, renewals, and strategic upsell initiatives.
Plan, execute, and analyze customer marketing programs for owned product lines through a variety of channels, including but not limited to emails, webinars, direct mail, events, and ABM tactics focused on upsell and cross-sell growth.
Serve as a strategic partner to Customer Success and Sales teams to identify growth opportunities and influence account expansion plans.
Measure and evaluate campaign performance related to expansion and retention, using data-driven insights to recommend strategic optimizations and guide future efforts. Establish and grow strong relationships across Marketing, Sales, Client Success, Client Care, and other teams across the organization to ensure campaigns reflect product priorities, customer needs, and timely market opportunities.

YOU’VE GOT WHAT IT TAKES IF YOU HAVE/ARE:

Possess a growth mindset, seeing opportunities and solutions when presented with challenges.
Ability to confidently present strategies, performance metrics, and recommendations to marketing and revenue leadership.
Strong communication and relationship-building skills - comfortable working with customers, Client Success, and Sales teams
Detail-oriented and organized, with the ability to manage multiple programs and timelines
Proven ability to connect marketing programs with revenue growth, customer health, and company-wide initiatives.
Analytical skills with the ability to interpret data and make data-driven decisions, including testing new channels to drive impact
Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions
Self-starter with the ability to work independently, prioritize, and get things done.
5+ years of experience in demand generation, lifecycle marketing, or customer engagement roles with demonstrated success owning customer growth strategies.
Experience with customer segmentation and journey mapping.
Experience working in a SaaS environment, healthcare and/or B2B experience.
Experience driving alignment across departments and managing stakeholder expectations.
Proven track record of building and executing upsell, cross-sell, and retention customer campaigns.
Familiarity using martech solutions in a B2B environment such as Salesforce, Pardot, PowerBI, Instapage, Jira, etc.
Bachelor’s degree in marketing, communications, business, or other related field.

IT WOULD BE IDEAL IF YOU HAVE:

Experience running customer events (in-person, virtual, and/or hybrid) or roundtables.
Familiarity with ABM platforms like Demandbase or 6sense.
Familiarity with gifting platforms like Postal.

Relias is an Equal Opportunity Employer and a Drug-Free workplace

IN OFFICE REQUIREMENT:

Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30 days/quarter.

Company: Relias LLC

Country: United States of America

State/Region: North Carolina

City: Morrisville

Postal Code: 27560

Job ID: 280965

Date: Jun 30, 2025

Location: Morrisville, NC, US, 27560

Original Job Description

Customer Marketing Manager

Fantastic health and wellness benefits package, including an outstanding 401k match, a flexible PTO program, and a generous and inclusive parental leave policy. Additionally, Relias pays for the employee portion of the monthly healthcare premium!
Flexible work environment with onsite and work from home options – you choose when you want to come into the office!
Active Employee Resource Groups open to all employees!
Comprehensive onboarding program – a great introduction to our company, customers and culture!
Growth and career advancement opportunities!
- 20%+ annual employee promotion and transfer rate
- Multiple development program options – leadership development, professional development curriculums, and Nanodegree options in both technology and data science
- Professional development gained from conference attendance and participation in organizations like NC Tech
- Onsite 321 Coffee Shop providing free coffee and pastries to employees

WHAT YOU’LL BE DOING:

Understand the Relias customer base and voice of customer to inform messaging, positioning, and marketing strategies.
Own the development and execution of customer marketing strategies aligned to company growth priorities, including product expansion, renewals, and strategic upsell initiatives.
Plan, execute, and analyze customer marketing programs for owned product lines through a variety of channels, including but not limited to emails, webinars, direct mail, events, and ABM tactics focused on upsell and cross-sell growth.
Serve as a strategic partner to Customer Success and Sales teams to identify growth opportunities and influence account expansion plans.
Measure and evaluate campaign performance related to expansion and retention, using data-driven insights to recommend strategic optimizations and guide future efforts. Establish and grow strong relationships across Marketing, Sales, Client Success, Client Care, and other teams across the organization to ensure campaigns reflect product priorities, customer needs, and timely market opportunities.

YOU’VE GOT WHAT IT TAKES IF YOU HAVE/ARE:

Possess a growth mindset, seeing opportunities and solutions when presented with challenges.
Ability to confidently present strategies, performance metrics, and recommendations to marketing and revenue leadership.
Strong communication and relationship-building skills - comfortable working with customers, Client Success, and Sales teams
Detail-oriented and organized, with the ability to manage multiple programs and timelines
Proven ability to connect marketing programs with revenue growth, customer health, and company-wide initiatives.
Analytical skills with the ability to interpret data and make data-driven decisions, including testing new channels to drive impact
Curious, life-long learner with the ability to quickly digest new information and ask clarifying questions
Self-starter with the ability to work independently, prioritize, and get things done.
5+ years of experience in demand generation, lifecycle marketing, or customer engagement roles with demonstrated success owning customer growth strategies.
Experience with customer segmentation and journey mapping.
Experience working in a SaaS environment, healthcare and/or B2B experience.
Experience driving alignment across departments and managing stakeholder expectations.
Proven track record of building and executing upsell, cross-sell, and retention customer campaigns.
Familiarity using martech solutions in a B2B environment such as Salesforce, Pardot, PowerBI, Instapage, Jira, etc.
Bachelor’s degree in marketing, communications, business, or other related field.

IT WOULD BE IDEAL IF YOU HAVE:

Experience running customer events (in-person, virtual, and/or hybrid) or roundtables.
Familiarity with ABM platforms like Demandbase or 6sense.
Familiarity with gifting platforms like Postal.

Relias is an Equal Opportunity Employer and a Drug-Free workplace

IN OFFICE REQUIREMENT:

Company: Relias LLC

Country: United States of America

State/Region: North Carolina

City: Morrisville

Postal Code: 27560

Job ID: 280965

Date: Jun 30, 2025

Location: Morrisville, NC, US, 27560

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