Edtech.com's Summary

Bridge is hiring a Customer Marketing Manager to lead customer retention and cross-sell marketing strategies. The role involves creating and managing multi-channel campaigns, building customer advocacy programs, and collaborating closely with marketing, product, sales, and customer success teams to maximize product adoption and customer engagement.

Highlights

Drive customer communication strategies and implement multi-channel marketing campaigns including email, in-app messages, webinars, and social media.
Develop and manage advocacy programs such as customer reviews, testimonials, and referral/loyalty programs.
Collaborate with Customer Success and Sales teams to foster community building and customer engagement.
Transform customer stories into marketing assets like case studies and video testimonials.
Monitor customer feedback, industry trends, and competitive activity to inform strategies and product development.
Track and report campaign performance metrics including adoption rates, engagement, and revenue impact.
Lead event identification and promotion alongside events and customer success teams.
Required experience includes at least five years in marketing, with two years in B2B SaaS, and strong proficiency in CRM (Salesforce) and marketing automation platforms.
Strong skills in email marketing, data segmentation, and analytics are essential.
Bachelor's degree required along with excellent written and verbal communication skills.

Customer Marketing Manager (Bridge) US, Remote Full Description

Customer Marketing Manager (Bridge) US, Remote

United States - Remote (within location)
Full-Time
Bridge
Job Openings
Customer Marketing Manager (Bridge) US, Remote

Bridge is a leading B2B SaaS provider of learning management system (LMS) software, helping organizations to build skilled workforces and drive employee development.

Role Overview

We are seeking a dynamic and highly collaborative Marketing Manager to drive retention and cross-sell across our customer base. You will be responsible for developing and executing customer marketing strategies that drive product adoption, nurture loyalty, and transform satisfied users into vocal advocates. You'll work at the intersection of marketing, product, sales, and customer success, ensuring our customers are consistently informed, engaged, and deriving maximum value from Bridge.

You have experience supporting GTM strategies including creating in-app messaging, customer newsletters, user communities, loyalty programs, review generation, case study development, customer events and webinars.

Key Responsibilities:

Customer communication strategy and implementation
Product adoption via campaigns
Advocacy and community building alongside Customer Success team
Content and storytelling
Market intelligence/customer feedback monitoring
Performance tracking of initiatives

Responsibilities

Develop, implement, manage and track multi-channel marketing campaigns (e.g., email, in-app messages, webinars, social media, community forums) to promote product features, releases, best practices, cross-sell and educational content to our customer base.
Work alongside the customer empowerment team to identify, recruit, and nurture customer advocates. Develop programs to encourage reviews (e.g., G2, Capterra), create compelling testimonials, and foster a thriving customer community.
Turn customer stories into high-impact marketing assets, including case studies, video testimonials, and success stories that drive new business efforts.
Monitor customer feedback, industry trends, and competitive activities to inform customer marketing strategies and contribute to product development insights.
Measure and report on the effectiveness of customer marketing initiatives, including adoption rates, engagement metrics, advocacy participation, and revenue.
Develop, launch, and lead a customer referral/loyalty program that drives engagement and business growth. Build the business case for investment, outline program goals and KPIs, coordinate cross-functional resources to launch successfully, and manage ongoing operations to ensure continued customer participation and measurable results.
Identify opportunities for events with customer success and sales and work with the events team to promote and drive attendance.

Qualifications

Bachelor's degree
At least five years of experience in marketing, and a least two within a B2B SaaS environment.
Proven experience developing and executing multi-channel marketing strategies.
Demonstrated experience running customer review collection campaigns and transforming testimonials into case studies and other advocacy assets.
Strong collaboration experience partnering effectively with Customer Support and Sales teams.
Excellent written and verbal communication skills, with a knack for translating product features into benefits.
Analytical experience with the ability to track campaign performance and derive actionable insights.
Must have strong experience with CRM (e.g., Salesforce) and marketing automation platforms.
Must have experience with email marketing including building emails and segmenting data.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, colour, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Original Job Description

Customer Marketing Manager (Bridge) US, Remote

United States - Remote (within location)
Full-Time
Bridge
Job Openings
Customer Marketing Manager (Bridge) US, Remote

Bridge is a leading B2B SaaS provider of learning management system (LMS) software, helping organizations to build skilled workforces and drive employee development.

Role Overview

Key Responsibilities:

Customer communication strategy and implementation
Product adoption via campaigns
Advocacy and community building alongside Customer Success team
Content and storytelling
Market intelligence/customer feedback monitoring
Performance tracking of initiatives

Responsibilities

Develop, implement, manage and track multi-channel marketing campaigns (e.g., email, in-app messages, webinars, social media, community forums) to promote product features, releases, best practices, cross-sell and educational content to our customer base.
Work alongside the customer empowerment team to identify, recruit, and nurture customer advocates. Develop programs to encourage reviews (e.g., G2, Capterra), create compelling testimonials, and foster a thriving customer community.
Turn customer stories into high-impact marketing assets, including case studies, video testimonials, and success stories that drive new business efforts.
Monitor customer feedback, industry trends, and competitive activities to inform customer marketing strategies and contribute to product development insights.
Measure and report on the effectiveness of customer marketing initiatives, including adoption rates, engagement metrics, advocacy participation, and revenue.
Develop, launch, and lead a customer referral/loyalty program that drives engagement and business growth. Build the business case for investment, outline program goals and KPIs, coordinate cross-functional resources to launch successfully, and manage ongoing operations to ensure continued customer participation and measurable results.
Identify opportunities for events with customer success and sales and work with the events team to promote and drive attendance.

Qualifications

Bachelor's degree
At least five years of experience in marketing, and a least two within a B2B SaaS environment.
Proven experience developing and executing multi-channel marketing strategies.
Demonstrated experience running customer review collection campaigns and transforming testimonials into case studies and other advocacy assets.
Strong collaboration experience partnering effectively with Customer Support and Sales teams.
Excellent written and verbal communication skills, with a knack for translating product features into benefits.
Analytical experience with the ability to track campaign performance and derive actionable insights.
Must have strong experience with CRM (e.g., Salesforce) and marketing automation platforms.
Must have experience with email marketing including building emails and segmenting data.

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Customer Marketing Manager (Bridge) US, Remote

Edtech.com's Summary

Customer Marketing Manager (Bridge) US, Remote Full Description

Customer Marketing Manager (Bridge) US, Remote

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