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edtech.com
University of North Carolina at Chapel Hill logo

University of North Carolina at Chapel Hill

Digital Analytics Manager

🇺🇸 Hybrid - Chapel Hill, NC

🕑 Full-Time

💰 $70K - $75K

💻 Marketing

🗓️ June 25th, 2025

CRM Power BI SQL

Edtech.com's Summary

University of North Carolina at Chapel Hill is hiring a Digital Analytics Manager. This role reports to the Director of Marketing Strategy and drives data-driven solutions, managing data collection, analysis, and reporting to optimize marketing ROI. The manager also establishes KPIs, interprets campaign data, and supports marketing process improvements.

Highlights
  • Manage data collection, analysis, and reporting related to marketing and communications.
  • Develop KPIs and success metrics for marketing campaigns.
  • Support the implementation and refinement of marketing processes for efficiency and effectiveness.
  • Proficient with Google Analytics (including Google Tag Manager and Data Studio), G4, and social media analytics platforms (Facebook, Twitter, Instagram, YouTube, LinkedIn, TikTok).
  • Experience with CRM analytics and data visualization tools preferred.
  • Minimum education: Post-Baccalaureate degree plus 3+ years related experience or Bachelor's degree plus 5+ years relevant experience in marketing, communications, journalism, or related fields.
  • Preferred skills include Power BI, advanced SQL querying, Excel, PowerPoint, survey design platforms, and familiarity with public research university marketing challenges.
  • Position is full-time, permanent with a hiring range of $70,000 to $75,000.
  • Works in University Communications department responsible for integrated marketing and communications strategies.
  • Mandatory 4:1 hybrid work schedule (four days in office, one remote).

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