Old Dominion University
Digital Campaigns Manager
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ July 10th, 2025
Edtech.com's Summary
- Develop and execute digital marketing campaigns targeting prospective students.
- Manage a multi-million-dollar marketing budget and optimize audience targeting and channel strategies.
- Collaborate with digital marketing vendors, the Web Innovation team, and the Marketing Cloud team.
- Leverage data-driven insights to meet aggressive enrollment goals, focusing on transfer, graduate, and military students.
- Required proficiency with digital marketing tools such as Google Ads, Meta Ads Manager, and marketing automation platforms.
- Strong understanding of the admissions funnel and lead nurturing techniques.
- Minimum qualifications include a Master’s degree or equivalent experience in Marketing, Communications, or related fields.
- Preferred qualifications include experience in online education marketing and familiarity with Salesforce Marketing Cloud.
- Must demonstrate excellent analytical, communication, and organizational skills, with the ability to manage multiple priorities.
- The position is fully remote but may require occasional travel to campus and conferences.
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