Edtech.com's Summary

Scholastic is hiring a Digital Marketer to lead and execute digital marketing strategies for their Storyvoice platform and support Book Clubs, Book Fairs, and Scholastic Dollars through influencer marketing programs. The role involves driving customer acquisition and retention, managing multi-channel campaigns, collaborating cross-functionally, and optimizing marketing performance via data analysis.

Highlights

Develop and implement growth marketing strategies for Storyvoice to boost awareness and sales.
Manage email marketing, paid media, SEO, content marketing, and influencer partnerships.
Conduct A/B testing and analyze campaign performance to improve conversions.
Collaborate with product, content, social media, and paid media teams for cohesive marketing efforts.
Support digital marketing campaigns for Book Fairs, Book Clubs, and Scholastic Dollars.
Require 2+ years of digital or growth marketing experience, preferably in ed-tech.
Proficiency in email marketing, paid social, influencer marketing, marketing automation tools, CRM, and web analytics.
Strong skills in project management, communication, and data-driven optimization.
Salary range: $60,000 to $70,000 annually.
Focus on serving educators, parents, kids, and book fair organizers aligned with Scholastic's literacy mission.

Digital Marketer Full Description

Digital Marketer

New York, New York

Full time

Job Description:

Scholastic School Reading Events are in-person experiences that empower kids to discover books for themselves. Taking place in schools and rooted in Scholastic’s greater mission to use the power of books for the betterment of all kids, Book Fairs and Book Clubs provide access to books; and paths to discovery.

We’re here to deliver an experience that inspires kids toward greatness. In everything we do, we ensure every kid, parent, caregiver, teen/tween, book fair organizer, book club teacher, and employee feels seen, respected, and welcome as part of the Scholastic Reading Events family.

Scholastic’s Digital Marketing team is seeking an Assistant Digital Marketing Manager to lead digital marketing efforts for Storyvoice, our live author read-aloud platform, driving leads and book sales. This role will also support Book Clubs, Book Fairs, and Scholastic Dollars by executing influencer marketing programs.

This is a unique opportunity to scale an ed-tech platform, collaborate cross-functionally, and contribute to Scholastic’s mission of fostering a love of reading.

This is a fantastic opportunity to work with beloved properties, like Dog Man, Harry Potter, Hunger Games, Captain Underpants, and Bad Guys, and research, explore, and discuss the most exciting trends in culture, kids, and literacy. Does this role give you Goosebumps? Then jump on your firebolt and join us!

This position reports to the Digital Marketing Manager.

JOB RESPONSIBILITIES

Storyvoice Digital Marketing
● Develop and execute multi-channel growth marketing strategies to drive Storyvoice awareness, engagement, and sales.
● Optimize customer acquisition and retention using email, paid media, SEO, and content marketing.
● Run A/B tests and performance analyses to refine campaigns and improve conversion rates.
● Collaborate with product, content, and marketing strategy to ensure seamless marketing execution.

Influencer & Organic Social Marketing
● Partner with business unit Senior Marketing Managers to execute influencer marketing programs, identifying and nurturing partnerships that align with Scholastic’s mission.
● Partner with Social Team for organic social media campaigns, suggesting content that engages educators, parents, and young readers.
● Partner with Digital Services for paid influencer ads, including suggesting content based on tests and ensuring asset delivery.
● Track and analyze performance metrics to optimize content and engagement strategies.

Campaign Execution & Cross-Team Support
● Support Book Fairs, Book Clubs, and Scholastic Dollars teams by executing digital marketing campaigns that drive brand awareness and sales.
● Work closely with creative, social, and paid media teams to align messaging and audience targeting.
● Stay up to date on ed-tech marketing trends, emerging platforms, and industry best practices.

Qualifications

● 2+ years of experience in growth or digital marketing, ideally with experience scaling an ed-tech platform.
● Hands-on experience in email, paid social, influencer marketing, and organic social media.
● Strong analytical skills with experience in A/B testing, performance tracking, and optimization.
● Experience working with marketing automation tools, CRM platforms, and web analytics.
● Exceptional communication, project management, and collaboration skills.
● Passion for literacy, education, and digital innovation.

The salary range for this position is $60,000 to $70,000 annually.

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Marketing

Location Region/State:

New York

EEO Statement:

Scholastic is an Equal Opportunity Employer. Our policy is clear: there shall be no discrimination on the basis of race, religion, color, sex, pregnancy, national origin, marital status, sexual orientation, gender identity or expression, age, non-disqualifying physical or mental disability, or status as a disabled veteran or Vietnam veteran. Those factors shall not influence the determination of qualifications for a job or other opportunity within the company. Further, all personnel actions (such as compensation, tuition aid, benefits, transfers, promotions, and dismissals, company-sponsored training, social and recreational programs) shall be administered without discrimination.

Original Job Description

Digital Marketer

New York, New York

Full time

Job Description:

This position reports to the Digital Marketing Manager.

JOB RESPONSIBILITIES

Qualifications

The salary range for this position is $60,000 to $70,000 annually.

Time Type:

Full time

Job Type:

Regular

Job Family Group:

Marketing

Location Region/State:

New York

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Digital Marketer

Edtech.com's Summary

Digital Marketer Full Description

Job Description:

Qualifications

Time Type:

Job Type:

Job Family Group:

Location Region/State:

EEO Statement:

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