Watermark
Digital Marketing Manager
Edtech.com's Summary
- Manage day-to-day setup, tracking, and optimization of paid media campaigns across Google Ads, Bing, LinkedIn, and display networks.
- Create and iterate on ad creatives using Canva aligned with brand standards.
- Act as in-house expert for conversational marketing (Qualified) and intent platforms (6sense), optimizing leads and playbooks.
- Edit and publish landing pages and blogs directly within WordPress.
- Use GA4 and Looker Studio to monitor campaign metrics and generate actionable insights.
- Collaborate with internal teams and agencies for consistent messaging across paid and owned channels.
- Requires 4+ years of experience in digital marketing within B2B or SaaS environments.
- Proficiency with Canva, WordPress, GA4, and a drive to become certified in 6sense and Qualified preferred.
- Bachelor’s degree in Marketing or related field preferred; equivalent experience considered.
- Salary range: $80,000 to $85,000, dependent on experience and qualifications.
Digital Marketing Manager Full Description
About the Role
Weâve spent the last 20 years helping thousands of colleges and universities spend less time collecting data and more time learning from it. Watermark is a global, high-growth SaaS provider of assessment software for higher education institutions worldwide including the majority of the top 200 U.S. News & World Report colleges. There is a reason weâve won EdTechâs Overall Higher EdTech Solution of the Year! In 2024, we celebrated being named a winner for The Edtech Breakthrough, The TITAN Business, and the Stevie Award. Weâre just getting started! Our phenomenal team of people is at the heart of everything we do â and we'd love to have you join us!
About the Role
We are looking for a teammate who embodies the following:
⢠Curiosity: To constantly learn, stay ahead of the curve, and figure out a better way.
⢠Craft: A mastery of the tools and pride in the quality and impact of everything you build.
⢠Care: An authentic investment in the work you produce and the data that drives it, including the initiative to dig into analytics to make it better.
If you thrive on collaboration with a winning team and are passionate about the field of higher education, this role is for you.
Key Responsibilities of the Role
⢠Campaign Execution: Partner with our digital agency and the Director of Digital Marketing, manage the day-to-day setup, tracking, and optimization of paid media across Google Ads, Bing, LinkedIn, and display networks.
⢠Creative Content Production: Use Canva to design and iterate on ad creatives and that align with brand standards.
⢠MarTech Management: Act as the in-house subject matter expert for our conversational marketing platform (Qualified) and intent platform (6sense). You will own the "Watermark way" of using these tools, ensuring leads flow correctly, playbooks are optimized, and segments are high-performing.
⢠Website Management: Execute hands-on edits within WordPress, including the formatting, QA, and publishing of landing pages and blogs.
⢠Performance Tracking: Monitor metrics and generate actionable insights using GA4 and Looker Studio to improve ROI and lead quality.
⢠Cross-Functional Collaboration: Partner with the internal team and agencies to ensure cohesive messaging across all paid and owned channels.
⢠This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.
Required Skills & Experience
⢠Bachelorâs degree in Marketing, Communications, or a related field is preferred; however, we highly value equivalent real-world experience, specialized certifications, and a proven track record of staying current in the ever-evolving digital marketing landscape.
⢠4+ years of experience in digital marketing, specifically within B2B or SaaS environments.
⢠Proven experience managing paid search and display campaigns.
⢠Direct experience with (or a documented hunger to become certified in) 6sense and Qualified.
⢠Proficiency in Canva with the ability to create visually compelling ads without needing a dedicated designer for every task.
⢠Tactical expertise in editing and publishing within WordPress.
⢠Strong experience using GA4 to track the user journey from click to conversion.
⢠A "continuous learner" mindsetâyou enjoy staying ahead of the curve on new platform features and AI marketing tools.
Preferred Qualifications
⢠Familiarity with WCAG accessibility guidelines and a mindset of optimizing all web content for accessibility.
⢠Current certifications in Google Ads.
⢠Higher education or EdTech industry experience is a plus.
Watermark is committed to fair and equitable pay practices for all qualified candidates. The pay range for this role is $80-85K and varies based on several factors including geographical location, level of experience related to the role, education/ licensure/certificates of the individual filling the role and other business and operational considerations.
At Watermark we are continually strengthening the rich diversity in our workplace - the primary reason we succeed. Weâre committed to equal opportunity employment and work together to provide an inclusive hiring experience where all qualified applicants receive equal consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, protected military/veteran status, or any other non-merit based or other legally protected grounds.
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