Digital Marketing Specialist

🇺🇸 Charlotte, NC 🕑 Temporary 💰 $22 per Hour 💻 Marketing 🗓️ June 25th, 2026

CRM WCAG Hotjar

Edtech.com's Summary

The University of North Carolina at Charlotte is hiring a Digital Marketing Specialist. This role involves developing and executing data-driven digital marketing strategies to promote the Graduate School's programs, optimizing the online presence, managing paid and organic lead generation channels, and leveraging analytics to measure enrollment success.

Highlights

Manage and optimize website content focusing on UX, accessibility (WCAG compliance), and conversion rate optimization.
Design and execute targeted email marketing campaigns and optimize marketing automation workflows.
Develop and implement SEO and Generative Engine Optimization strategies to increase organic visibility.
Plan, launch, and manage paid digital advertising campaigns using Google Ads, LinkedIn, and Meta platforms.
Use analytics tools like Google Analytics and Hotjar to monitor, analyze, and report on website and campaign performance.
Create and distribute digital-first content using modern content creation and AI productivity tools.
Manage technical marketing platforms ensuring integration between the website, CRM, and advertising tools.
Requires a Bachelor's degree; marketing or communications experience preferred.
Technical proficiency with CMS platforms, SEO tools, PPC ad managers, and preferably higher education CRM systems.
Compensation is $22.00 per hour for a full-time, temporary position with an expected 11-month assignment length.