Marketing Technology Manager

🇺🇸 Charlotte, NC 🕑 Full-Time 💰 $51K - $70K 💻 Marketing 🗓️ June 25th, 2026

Salesforce CRM PK

Edtech.com's Summary

UNC Charlotte is hiring a Marketing Technology Manager. The role involves managing website development, email marketing campaigns, and marketing automation for Digital and Professional Learning, focusing on strategy development, implementation, and analytics to support enrollment growth and audience engagement.

Highlights

Manage and coordinate website development, updates, email marketing, and marketing automation initiatives.
Develop strategic marketing consultation and maintain collaborative relationships to support enrollment growth.
Create, implement, and optimize digital marketing strategies using research, market trends, and performance data.
Use marketing automation tools such as Salesforce Marketing Cloud (SFMC) for campaign execution and journey orchestration.
Support website platforms including WordPress and Drupal CMS, assisting in migration and governance.
Analyze campaign, website, and email metrics using tools like Google Analytics (GA4) and Salesforce.
Collaborate with internal teams and university stakeholders on marketing technology solutions, software integration, and reporting.
Ensure digital communications comply with university branding and quality standards.
Required qualifications include a bachelor's degree or equivalent experience relevant to the assignment area.
Salary range: $50,586 - $69,556, with an anticipated hiring range of $50,586 - $58,000 annually.