Edtech.com's Summary

WGU is hiring a Digital Marketing Specialist. The role involves creating and managing paid video, display, and search campaigns across platforms like Google Ads, YouTube, Facebook, and LinkedIn, with a focus on optimizing ad performance and executing campaign testing. The specialist will collaborate with internal teams, manage budgets, analyze data, and support media planning and creative development.

Highlights

Create and manage paid digital campaigns including video, display, and paid search targeting specific college audiences and degree programs.
Optimize ad performance on a granular level through testing and bid management analysis.
Develop recommendations for new campaigns and messaging aligned with media KPIs.
Partner with internal teams for campaign execution and assist with creative ideation.
Manage campaign budgets, track optimizations, and provide detailed data insights and reporting.
Maintain audience nurturing strategies across multiple digital marketing channels.
Experience required in daily management of Google Ads and social platforms; proficiency in Microsoft Excel and analytics reporting.
Minimum qualifications: Bachelor's degree and 1-2 years managing digital campaigns including social, display, and remarketing.
Preferred qualifications: Experience with Google or Adobe Analytics.
Full-time position with a pay range of $60,300 to $90,500 and benefits including bonuses, health coverage, retirement plan, flexible paid time off, and parental leave.

Digital Marketing Specialist Full Description

Digital Marketing Specialist- Salt Lake City, UT

Salt Lake City Office

Full time

If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider WGU as the next step in your career.

Driven by a mission to expand access to higher education through online, competency-based degree programs, WGU is also committed to being a great place to work for a diverse workforce of student-focused professionals. The university has pioneered a new way to learn in the 21st century, one that has received praise from academic, industry, government, and media leaders. Whatever your role, working for WGU gives you a part to play in helping students graduate, creating a better tomorrow for themselves and their families.

The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:

Grade: Professional 306Pay Range: $60,300.00 - $90,500.00

Job Description

Essential Functions and Responsibilities:

Responsible for creating and managing paid video, display, and paid search (Google Ads, YouTube, Facebook, and LinkedIn) campaigns for specific college audiences and degree programs. Responsible for optimizing and testing ad performance on a granular level.

Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
Partner with internal teams to implement and execute campaign testing.

Conduct bid management analysis and adjustments based on data. Manage and maintain campaign budget tracking and optimizations. Assist in report building, report development, data analysis and reviewing analytics for key opportunities.

Responsible for providing data insights and actions for formalized reporting.

Request creative as well as assist in ideation of creative concepts and messaging along with the internal WGU creative teams. Implement and manage audience nurturing lists and strategies across multiple digital marketing channels. Assist and collaborate in media planning recommendations. Manage 3rd party media relationships with digital and social partners.

Knowledge, Skills, and Abilities

Demonstrates experience and knowledge of digital marketing in social media, display channels, and paid search.
Experience with daily account management across Google Ads and Social platforms.
A self-starter that can get the job done without constant supervision.
Proficient in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
Extremely organized when dealing with a large number of ongoing projects.
Excellent communicator; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

Qualifications

Minimum Qualifications:

Bachelor’s Degree
1-2 years of active management of digital campaigns (social, display, remarketing, etc.).

Preferred Qualifications:

Google or Adobe Analytics experience.

Position & Application Details
Full-Time Regular Positions (classified as regular and working 40 standard weekly hours): This is a full-time, regular position (classified for 40 standard weekly hours) that is eligible for bonuses; medical, dental, vision, telehealth and mental healthcare; health savings account and flexible spending account; basic and voluntary life insurance; disability coverage; accident, critical illness and hospital indemnity supplemental coverages; legal and identity theft coverage; retirement savings plan; wellbeing program; discounted WGU tuition; and flexible paid time off for rest and relaxation with no need for accrual, flexible paid sick time with no need for accrual, 11 paid holidays, and other paid leaves, including up to 12 weeks of parental leave.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

Original Job Description

Digital Marketing Specialist- Salt Lake City, UT

Salt Lake City Office

Full time

Job Description

Essential Functions and Responsibilities:

Develop recommendations for new campaign, audience, and messaging approaches that align with the WGU media KPIs.
Partner with internal teams to implement and execute campaign testing.

Responsible for providing data insights and actions for formalized reporting.

Knowledge, Skills, and Abilities

Demonstrates experience and knowledge of digital marketing in social media, display channels, and paid search.
Experience with daily account management across Google Ads and Social platforms.
A self-starter that can get the job done without constant supervision.
Proficient in Microsoft Excel. Data, analytics, and developing reports should be exciting to you.
Extremely organized when dealing with a large number of ongoing projects.
Excellent communicator; able to thoughtfully prepare and present reports to other team members, and sr. leadership.

Qualifications

Minimum Qualifications:

Bachelor’s Degree
1-2 years of active management of digital campaigns (social, display, remarketing, etc.).

Preferred Qualifications:

Google or Adobe Analytics experience.

How to Apply: If interested, an application will need to be submitted online. Internal WGU employees will need to apply through the internal job board in Workday.

Additional Information

Disclaimer: The job posting highlights the most critical responsibilities and requirements of the job. It’s not all-inclusive.

Accommodations: Applicants with disabilities who require assistance or accommodation during the application or interview process should contact our Talent Acquisition team at recruiting@wgu.edu.

Equal Employment Opportunity: All qualified applicants will receive consideration for employment without regard to any protected characteristic as required by law.

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