Digital Marketing Specialist

Edtech.com's Summary

University of Nebraska-Lincoln is hiring a Digital Marketing Specialist. The role involves executing Nebraska Public Media's digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms, managing the Google Ad Grant program, and leading digital promotional executions. The specialist supports the Communications & Engagement Department by focusing on tactical campaign implementation, paid media management, and performance tracking.

Highlights

Execute digital marketing campaigns including paid search, paid social, and programmatic advertising.
Manage the Google Ad Grant program and build, monitor paid campaigns.
Lead digital promotional execution for assigned initiatives.
Use digital analytics tools like Google Analytics to monitor and evaluate campaign performance.
Required proficiency with Google Ads, Google Analytics, SEO, and retargeting.
Bachelor’s degree with at least two years of relevant experience in paid search, paid social, or programmatic advertising campaigns required.
Preferred experience includes managing Google Ad Grant accounts, programmatic platforms like StackAdapt, and social media business tools.
Knowledge of public media or mission-driven organizations, media industry, and content management systems is preferred.
Full-time position with a posted salary of $53,477 per year, commensurate with qualifications.
Criminal background check required; no driving record review or CDL required.

Digital Marketing Specialist Full Description

University of Nebraska-Lincoln Employment Website

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Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.

Position Information

Working Title	Digital Marketing Specialist
Department	University Television-0912
Requisition Number	S_260486
Posting Open Date	06/25/2026
Application Review Date: (To ensure consideration, please submit all application materials before review date)	07/08/2026
Posting Close Date
Open Until Filled	Yes
Description of Work	The Digital Marketing Specialist executes Nebraska Public Media’s digital marketing campaigns across paid search, paid social, programmatic advertising, and audience targeting platforms. Reporting to the Marketing & Audience Development Manager, this position implements approved campaign strategies, manages the Google Ad Grant program, builds and monitors paid campaigns, and leads digital promotional execution for assigned initiatives. This role focuses on tactical campaign execution, paid media management, digital advertising operations, performance tracking, and coordination of promotional deliverables to support goals of the Communications & Engagement Department and overall strategic priorities. Nebraska Public Media offers a full spectrum of communications services to the citizens of Nebraska. Some of these services include a statewide noncommercial public television network affiliated with PBS; statewide noncommercial public radio network affiliated with NPR; a cutting-edge Digital Media Group; and state-of-the-art audio, video and multimedia production capability delivered via broadcast, satellite, cable, Internet and broadband delivery channels. As an EO/AA employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://www.unl.edu/equity/notice-nondiscrimination.
Minimum Required Qualifications	Bachelor’s degree and two (2) years’ experience building and managing paid search, paid social, or programmatic advertising campaigns. Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis. Experience using digital analytics tools to monitor and evaluate campaign performance. Excellent writing, editing, and data analysis skills. Proficiency with Google Ads and Google Analytics. Knowledge of SEO and retargeting. Strong organizational, planning and time management skills and techniques.
Preferred Qualifications	Experience managing a Google Ad Grant account. Experience with programmatic advertising platforms such as StackAdapt. Experience in public media or mission-driven organizations. Experience with the Google for Nonprofits program. Knowledge of media industry. Relationship-based service/marketing experience. Proficiency with social media business tools. Familiarity with content management systems, Google Search Console, paid search, and email marketing.
Pre-Placement Driving Record Review Required	No
Physical Required	No
Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.	No
Criminal History Background Check Required	Yes
Posted Salary	$53,477/yr. Salary commensurate with qualifications
How to Apply	Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.
For questions or accommodations related to this position contact	[email protected]
Job Category (old)	Managerial/Professional
Job Type	Full-Time
Alternate Work Schedule (if other than 8-5)
Work Location (City, State)	Lincoln, NE
Position funded by grant or other form of temporary funding?	No
If Temporary, indicate end date
Planned Hire Date:
Appointment End Date

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Required Documents

Resume
Cover Letter
List of References

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Original Job Description