Digital Marketing Specialist

🇺🇸 Charlotte, NC 🕑 Temporary 💰 $22 per Hour 💻 Marketing 🗓️ June 6th, 2026

CRM WCAG Hotjar

Edtech.com's Summary

UNC Charlotte is hiring a Digital Marketing Specialist. This role develops and executes data-driven digital marketing strategies to promote the Graduate School's programs, focusing on website optimization, lead generation through paid and organic channels, and analytics to measure enrollment success.

Highlights

Manage and optimize website content for user experience, accessibility (WCAG compliance), and conversion rate optimization aligned with university guidelines.
Design and execute targeted email marketing campaigns and optimize marketing automation workflows.
Develop and implement SEO and GEO strategies, including keyword research and on-page optimizations for traditional and AI-driven search engines.
Plan, launch, and manage paid digital advertising campaigns across platforms such as Google Ads, LinkedIn, and Meta.
Monitor and analyze website traffic and campaign performance using Google Analytics and Hotjar; report on KPIs, ROI, and acquisition.
Create and distribute digital content tailored for various channels using modern content creation and AI tools.
Manage technical marketing platforms to integrate website, CRM, and advertising tools effectively.
Requires bachelor's degree; marketing or communications experience preferred.
Strong technical skills in CMS platforms, SEO tools, PPC ad managers, Google Analytics, and preferably higher-education CRM platforms.
Temporary, full-time position with a pay rate of $22.00 per hour and an expected assignment length of 11 months annually.