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Texas State University

Marketing and Communications Specialist

🇺🇸 Hybrid - San Marcos, TX 🕑 Full-Time 💰 $3,863 - $4,354 per Month 💻 Marketing 🗓️ June 6th, 2026
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Edtech.com's Summary

Texas State University is hiring a Marketing and Communications Specialist. The role involves implementing a comprehensive communications plan for The Graduate College, managing publications, newsletters, email communications, website content, social media, marketing, and publicity. The specialist supports student recruitment, branding, and news dissemination through content creation and collaboration with various stakeholders.

Highlights
  • Develop and distribute college-wide communications including newsletters, social media posts, press releases, and reports aligned with university brand guidelines.
  • Manage and update The Graduate College website and lead photography and video production projects.
  • Plan and market major Graduate College events and programs, creating marketing materials and generating content during events.
  • Establish and maintain relationships with campus stakeholders such as deans, faculty, staff, and students.
  • Oversee student employees, providing training and supervision as needed.
  • Required software and technical skills include experience with CMS platforms, basic graphic design, photography, and video editing; preferred skills include Microsoft Office Suite, GATO, Hootsuite, Canva, MailChimp, Site Improve, Google Analytics, and Adobe Design Suite.
  • Compensation ranges from $3,863 to $4,354 monthly.
  • Qualifications include a bachelor's degree in a related field, strong oral and written communication abilities, copyediting experience, project management skills, and CMS proficiency; a master's degree and higher education experience are preferred.
  • Direct reporting to the Dean of The Graduate College with collaboration across departments and the Division of Marketing and Communications.
  • Work schedule is Monday through Friday, 8 AM to 5 PM, with some evening/weekend work for events and up to two remote workdays per week.

Marketing and Communications Specialist Full Description

Job Opportunities at Texas State University

Marketing and Communications Specialist Bookmark this Posting Print Preview | Apply for this Job

Please see Special Instructions for more details.
To receive consideration, applicants must clearly indicate in the cover letter the ways in which they meet the job’s qualifications. Failure to do so may result in disqualification.

Applicants must attach to the electronic application:
  • A business-style cover letter addressing in detail the required and preferred qualifications and job duties (max 2 pages in length)
  • A resume
  • Portfolio that includes at least two writing samples, but may also include other relevant media, such as graphic design projects, websites managed, and/or social media content

The normal working hours for this role are M-F 8-5, but some work outside of hours (evenings/weekends) is required for participation in events. Remote work up to 2 days per week is possible. This position is not eligible for visa sponsorship.
Posting Information
Posting Information
Posting Number 2026571
Posting/Functional Title Marketing and Communications Specialist
University Pay Plan Title Publications Writer
Location San Marcos
Department The Graduate College
Recruitment Type Open Recruiting
Job Type Full-Time
Funding Source Permanent
Monthly Salary $3,863-$4,354
Job Category Exempt
Required Qualifications: Applicants must specifically address how they meet these required qualifications to meet the requirements of the position.
  • Bachelor’s degree, preferably in communications, mass communication, advertising, journalism, English, creative writing, or a related field.
  • Excellent oral and written communication skills. Ability to write clearly for various audiences and purposes (e.g., marketing texts, personal interest stories, announcements, instructions, etc.)
  • Experience with copyediting and conforming to brand guidelines and/or style guides
  • Basic skill in creation and editing of graphics, photography, and video assets, and demonstrated aptitude to learn new software/technology as needed to complete tasks efficiently and effectively.
  • Excellent project management skills, including the ability to multi-task and collaborate professionally with a variety of stakeholders under tight deadlines.
  • Demonstrated experience using content management systems (CMS) for email communications, social media, and website maintenance.
Preferred Qualifications
  • Master’s degree.
  • Two years of professional experience in a higher education setting.
  • Strong understanding of the Texas State University graduate student culture.
  • Intermediate to advanced expertise in various computer software packages, such as Microsoft Office Suite, GATO, Hootsuite, Canva, MailChimp, Site Improve, Google Analytics, and Adobe Design Suite (Illustrator, Photoshop, Lightroom, and Premiere Pro).
  • History of professional brand management.
  • Background in photography or videography for content production.
  • Experience synthesizing complex material into compelling written narratives.
Job Description
The Marketing and Communications Specialist is a regular, 12-month, full time (100%) staff position reporting directly to the Dean of The Graduate College. The Marketing and Communications Specialist assists in the implementation of a comprehensive college-wide communications plan including publications, electronic newsletters, email communications to new and current students, The Graduate College website, social media, marketing, and publicity. Thus, the position plays a key role in Graduate College marketing, student recruitment, branding, and news dissemination.
Job Duties
  • Compile, compose, and distribute college-wide communications including electronic newsletters, social media, press releases, human interest stories, reports, and emails conforming to university brand guidelines and driving stakeholder engagement
  • Develop and maintain content for the Graduate College website, scheduling and discussing updates with stakeholders as appropriate.
  • Lead the creation and production of Graduate College photography/video projects.
  • Participate in the planning and marketing of major Graduate College programs, projects, and special events such as receptions, conferences, workshops, annual events, lectures, staff and/or student appreciation events, etc. Examples of associated duties include:
    • Work with internal stakeholders on communications that align with TXST brand guidelines and The Graduate College voice.
    • Create marketing materials for publicity.
    • Attend Graduate College events to generate content and interact with the graduate community.
Generate feature stories for publication by following up on leads, sending outreach emails, conducting interviews, drafting all copy, collaborating with stakeholders, and finalizing stories with appropriate publishers. Establish and maintain a broad range of campus contacts and interact with a wide variety of stakeholders such as deans, directors, department chairs of academic and administrative units, graduate advisors, faculty, staff, students, and the general public. Create and manage all graduate program recruiting flyers, collaborating with Marketing and Communications, recruiting personnel, graduate advisors, and others as needed. Oversee student employees, providing training, direction, development, and assessment as needed. Work closely with the Division of Marketing and Communications. Other duties and special projects as assigned.
Additional Information to Applicants
To receive consideration, applicants must clearly indicate in the cover letter the ways in which they meet the job’s qualifications. Failure to do so may result in disqualification.

Applicants must attach to the electronic application:
  • A business-style cover letter addressing in detail the required and preferred qualifications and job duties (max 2 pages in length)
  • A resume
  • Portfolio that includes at least two writing samples, but may also include other relevant media, such as graphic design projects, websites managed, and/or social media content

The normal working hours for this role are M-F 8-5, but some work outside of hours (evenings/weekends) is required for participation in events. Remote work up to 2 days per week is possible. This position is not eligible for visa sponsorship.
Job Open Date 06/05/2026
Job Close Date (posting closes at midnight) 06/18/2026
Open Until Filled No
Normal Work Days Monday, Tuesday, Wednesday, Thursday, Friday
Normal Work Hours Start 8:00AM
Normal Work Hours End 5:00PM
Posting Notices
Legal and Required Notices
Texas State University is committed to a policy of non-discrimination and equal opportunity for all persons regardless of race, sex, color, religion, national origin or ancestry, age, marital status, disability, veteran status, or any other basis protected by federal or state law in employment, educational programs, and activities and admissions.

Employment with Texas State University is contingent upon the outcome of record checks and verifications including, but not limited to, criminal history, driving records, education records, employment verifications, reference checks, and employment eligibility verifications.

In accordance with federal law, all new employees must complete the Form I-9 and provide acceptable documentation verifying their identity and authorization to work in the United States. Texas State University participates in E-Verify, and employment is contingent upon the successful verification of work authorization. Employees are required to maintain valid work authorization to satisfy the conditions of Form I9 at all times during their employment and the university makes no implicit or explicit promises to financially support visa or permanent residency applications.
Why Choose Texas State University?
Join the Texas State Bobcat team and experience a career that offers more than just a job—it’s a path to a brighter future. As a Texas State employee, you’ll enjoy:

Exceptional Benefits: Comprehensive health insurance with 100% premium coverage for employees and 50% for dependents, starting on your first day.
Generous Time Off: Enjoy vacation, holidays, sick leave, and more to maintain a healthy work-life balance.
Wellness and Balance: Access a FREE wellness program, plus mother and family-friendly resources to support your personal well-being.
Professional Growth: Explore a wide range of training, development courses, certifications, and educational support programs.
Welcoming Campus: Become part of a vibrant Bobcat community with numerous social and professional networks.
Tuition Benefits: Take advantage of tuition support for yourself and for your dependent children, making higher education more accessible for your family.
Retirement Security: Secure your future with TRS pension, retirement plans, and voluntary savings options with strong employer contributions.

At Texas State University, you’re not just an employee—you’re a valued member of a thriving and beautiful campus community. Start your journey with us today. https://www.hr.txst.edu/benefits.html
Quick Link https://jobs.hr.txstate.edu/postings/57198
Applicant Document
Required Documents
  1. Resume
  2. Cover Letter
  3. Portfolio

Optional Documents

  1. DD 214/DD1300
  2. Veteran's Preference
  3. Licensure
  4. Certifications
Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * Indicate your level of education
    • No degree.
    • Bachelor's degree.
    • Hours toward an advanced degree.
    • Advanced degree.
  2. * Do you have experience with copyediting and conforming to brand guidelines and/or style guides?
    • Yes.
    • No.
  3. * Do you have experience in photography, video production, video editing, and/or graphic design?
    • Yes
    • No
  4. * Do you have experience with content management systems?
    • Yes
    • No
  5. * What experience do you have creating and editing publications, ads, videos, or presentations?
    • No experience
    • Basic
    • Intermediate
    • Advanced
  6. * Indicate the amount of professional experience you have in a higher education setting.
    • I do not have professional experience in higher education.
    • I have less than two years of professional experience in higher education.
    • I have two or more years of professional experience in higher education.
  7. * Please describe your experience with computer software and productivity tools, such as the Microsoft Office Suite, Adobe Acrobat, and other general office equipment.
    • Advanced – Strong working knowledge, and capable of training or guiding others in using the tools effectively
    • Intermediate – Solid understanding
    • Beginner - Comfortable with basic functions but not fully confident in advanced features
    • No Experience
  8. * Do you have experience in developing and implementing an employer branding strategy?
    • Yes
    • No
  9. * Do you have experience with photography and video editing?
    • Yes
    • No
  10. * What is your skill level with writing and editing professional publications?
    • None
    • Beginner
    • Intermediate
    • Advanced

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