Digital Marketing Specialist

🇺🇸 Gainesville, FL

🕑 Full-Time

💰 $60K - $68K

💻 Marketing

🗓️ September 26th, 2025

Edtech.com's Summary

The University of Florida is hiring a Digital Marketing Specialist to manage digital campaigns, update websites, coordinate marketing projects, and analyze SEO/GEO performance. This role involves strategizing digital tactics, monitoring ad performance, ensuring web usability, and providing actionable insights to support the university's central communications and marketing efforts.

Highlights

Manage digital marketing campaigns including paid ads on native, display, social, and video platforms.
Update and edit university websites, ensuring adherence to digital, accessibility, and branding standards.
Coordinate marketing projects and collaborate with internal teams including Marketing Copywriters and design/video teams.
Monitor SEO and GEO health using tools like Google Search Console, Google Analytics, and SEMrush, optimizing on-page and off-page elements.
Create routine reports measuring campaign and web performance against KPIs and provide data-driven recommendations.
Required qualifications include a bachelor’s degree with two years relevant experience or equivalent and proficiency in managing paid digital campaigns, web editing, and SEO/GEO.
Preferred skills include project management experience, use of CMS platforms (WordPress, TerminalFour), HTML/CSS knowledge, and strong organizational and communication skills.
Expected salary ranges from $60,000 to $68,000 based on education and experience.
This essential role requires availability during crises, with potential after-hours and emergency operations center reporting.