Digital Marketing Specialist (Fundraising)

Edtech.com's Summary

University of Nebraska-Lincoln is hiring a Digital Marketing Specialist (Fundraising). The specialist will plan, execute, and optimize digital marketing campaigns to enhance donor engagement, acquisition, retention, and revenue. They will lead fundraising-focused digital efforts across various channels, analyze data to inform strategy, measure outcomes, and produce on-brand messaging in collaboration with Communications & Marketing.

Highlights

Plan and optimize digital marketing campaigns to support fundraising and annual giving goals.
Lead digital fundraising efforts across email, paid and organic social, digital advertising, streaming, and web channels.
Use data analytics and donor insights to improve campaign effectiveness and maximize return on investment.
Collaborate closely with Communications & Marketing to develop audience-centered, on-brand messaging.
Required skills include email marketing, digital fundraising knowledge, data analysis, writing, and communication.
Preferred experience includes 3 years in digital engagement and fundraising, public media industry knowledge, and proficiency with Google Analytics.
Bachelor’s degree in business, marketing, advertising, public relations, or related field with at least 1 year of relevant experience required.
Position requires strong organizational and planning skills.
Criminal background check is required; no CDL or driving record review necessary.
Salary starts at $50,000 and is commensurate with qualifications.

Digital Marketing Specialist (Fundraising) Full Description

University of Nebraska-Lincoln Employment Website

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Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.

Position Information

Working Title	Digital Marketing Specialist (Fundraising)
Department	University Television-0912
Requisition Number	S_260225
Posting Open Date	03/20/2026
Application Review Date: (To ensure consideration, please submit all application materials before review date)	04/06/2026
Posting Close Date
Open Until Filled	Yes
Description of Work	Nebraska Public Media seeks a Digital Marketing Specialist (Fundraising) to plan, execute, and optimize digital marketing campaigns that drive donor engagement, acquisition, retention, and revenue as part of our Annual Giving team. This role leads fundraising-focused digital efforts across email, paid and organic social, digital advertising, streaming, and web channels, using data and performance insights to continually improve results. Working in close collaboration with Communications & Marketing, the Digital Fundraising Specialist produces on-brand, audience-centered messaging and uses analytics and donor data to inform strategy, measure success, create reports, and maximize return on investment. About Us Nebraska Public Media has connected Nebraskans with news, sports, education and entertainment since 1954. Providing global and compelling stories from PBS and NPR, the statewide public media network also produces award-winning local content. Its programs and services reach Nebraskans on television, radio, online, social media and mobile apps. Visit NebraskaPublicMedia.org for more information. As an EO employer, the University of Nebraska considers qualified applicants for employment without regard to race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation. See https://equity.unl.edu/notice-nondiscrimination/
Minimum Required Qualifications	Bachelor’s degree in business, marketing, advertising, public relations, or related field plus one (1) year of experience in digital engagement and fundraising efforts. Additional years of relevant experience or completed relevant education may substitute for required education/experience on a year-for-year basis. Must have excellent data analysis, writing, editing, and communication skills. Strong organizational and planning skills and techniques. Knowledge of email marketing and digital fundraising.
Preferred Qualifications	Ideal candidate will have three (3) years’ experience in digital engagement and fundraising efforts. Knowledge of public media industry. Proficiency with Google analytics. Fundraising, social media, digital advertising and project management skills.
Pre-Placement Driving Record Review Required	No
Physical Required
Commercial Driver’s License (CDL) required. Subject to DOT approved pre-employment & random testing for alcohol and controlled substances.
Criminal History Background Check Required	Yes
Posted Salary	$50,000 minimum, salary commensurate with qualifications
How to Apply	Click on “Apply for this Job”. You will then either create an application or edit your current application that is on file. You will be required to attach your cover letter, resume, and list of references as three (3) separate documents in MS Word or PDF format.
For questions or accommodations related to this position contact	humanresources@nebraskapublicmedia.org
Job Category (old)	Managerial/Professional
Job Type	Full-Time
Alternate Work Schedule (if other than 8-5)
Work Location (City, State)	Lincoln, NE
Position funded by grant or other form of temporary funding?	No
If Temporary, indicate end date
Planned Hire Date:
Appointment End Date

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