Liberty University
Digital Media Analyst I
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ January 8th, 2026
Edtech.com's Summary
Liberty University, Inc. is hiring a Digital Media Analyst I. This role involves providing research and analytical support to the Enrollment Digital Team to advance university goals through digital marketing efforts across various departments. The position requires managing PPC campaigns, conducting audits, organizing campaign structures, and utilizing multiple forms of digital advertising to enhance awareness and conversions.
Highlights
- Develop and test digital ad copy for PPC campaigns on platforms like Google, Bing, and Yahoo.
- Audit and maximize digital ad campaign performance.
- Organize ad campaign structures across multiple ad networks.
- Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversions.
- Support senior management with analytics projects for various digital campaigns.
- Maintain knowledge of emerging digital marketing technologies and industry benchmarks.
- Use project management tools to track task progress and completion.
- Required: four-year degree preferably in business or marketing, knowledge of the online education industry, and at least two years of relevant experience.
- Strong verbal and written communication skills, excellent computer proficiency, and the ability to represent Liberty University professionally.
- Must have a valid Virginia driver’s license, acceptable DMV record, liability insurance, and access to a personal or university vehicle for travel.
Digital Media Analyst I Full Description
Provide research and analytical support to the Enrollment Digital Team to drive the goals of the University. The Digital Marketing team handles all digital marketing efforts for Liberty University Online, Liberty University, School of Law, Liberty Athletics Department, School of Aeronautics, and many other departments throughout the University. This individual will have the fluidity to touch and handle different digital tasks that relate to enrollment management, display advertising, social medial advertising, e-commerce and customer behavior analysis.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
Develop and test digital ad copy for PPC campaigns for Google, Bing, Yahoo, and other ad networks. Audit digital ad campaigns to evaluate and maximize performance. Organize digital ad campaign structure for Google, Bing, Yahoo, and other ad networks. Utilize Social Media Marketing, Paid Search Advertising, and Display Advertising to drive awareness and conversion actions based on the department they assist. Support the Director of Online Digital Marketing & Analytics and Senior Management with analytic projects across the various digital campaigns managed. Remain abreast of existing and emerging technologies, processes, products, services and leading industry performance benchmarks. Work effectively as a team member, embracing and fostering LU's mission. Use project management tools effectively to track progress and completion of tasks.
SUPERVISORY RESPONSIBILITIES
None.
QUALIFICATIONS AND CREDENTIALS
Education and Experience
Four-year college degree, preferably in business or marketing. Knowledge of online education industry is needed. Strong analytical skills and attention to details are required with two or more years of experience. Well-developed communications skills needed.
ABILITIES AND COMPETENCIES ESSENTIAL TO THE FUNCTION OF THE JOB
Communication and Comprehension
- Ability to effectively communicate both verbally and in writing to convey clear, well articulated information.
- Ability to understand, speak, and write English in order to convey messages and correspond in an articulate and professional manner.
- Possess public communication skills that allow professional representation of Liberty University in front of business partners.
- Strong organizational skills.
- Excellent computer skills.
Problem Solving
- Intuitively able to reason, analyze information and events, and apply judgment in order to solve problems of both a routine and complex nature.
Physical and Sensory Abilities
- Occasionally required to travel to local and campus locations.
- Frequently required to sit for extended periods to perform deskwork or type on a keyboard.
- Regularly required to hear and speak in order to effectively communicate orally.
- Occasionally required to stand, walk, and climb stairs to move about the building.
- Handle materials, reach overhead, kneel or stoop in order to conduct business.
- Regularly lift 10 or fewer pounds.
WORKING CONDITIONS
Work Environment
The working environment in which one will typically perform the essential functions of this position is a climate-controlled office setting. It is well lighted and the noise level is moderate.
Driving Requirements
Use of one's personal vehicle (or LU vehicles) is required for travel in the performance of the essential functions of this position. Proof of a valid Virginia driver's license, an acceptable DMV record, and liability insurance is required.
Target Hire Date2026-02-02
Time TypeFull time
LocationRemote Location
The University is an Equal Opportunity Employer. We believe it is our moral and legal obligation to meet the responsibility of ensuring that all management practices regarding employees are conducted in a nondiscriminatory manner. In compliance with Title VII of the 1964 Civil Rights Act, and other applicable federal and state statutes, all recruiting, hiring, training, and promoting for all job classifications will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including state of employment protected classes. It is, therefore, our policy and intention to evaluate all employees and prospective employees strictly according to the requirements of the job. All personnel related activities such as compensation, benefits, transfers, job classification, assignments, working conditions, educational assistance, terminations, layoffs, and return from layoffs, and all other terms, conditions and privileges of employment will be administered without regard to race, color, ancestry, age, sex, national origin, pregnancy or childbirth, disability, military veteran status or other applicable status protected by law, including all applicable state of employment protected classes. The University is a Christian religious-affiliated organization; and as such, is not subject to religious discrimination requirements. The University's hiring practices and EEO discrimination practices are in full compliance with both federal and state law. Federal law creates an exception to the "religion" component of the employment discrimination laws for religious organizations (including educational institutions), and permits them to give employment practice preference to members of their own religious beliefs.
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