Edtech.com's Summary

Lego Inc. is hiring a Digital Media Insights Manager. This role involves using web analytics and various data sources to assess LEGO.com performance, delivering actionable insights that inform marketing and eCommerce strategies. The manager will collaborate with global digital media teams to optimize marketing investments, develop reporting tools, and support key marketing events with real-time analysis.

Highlights

Evaluate LEGO.com performance using web analytics tools such as Adobe Analytics and integrate multiple data sources like social listening and NPS.
Provide a connected customer journey view to understand shopper behavior and marketing impact.
Collaborate with global D2C and digital media teams, specifically within the Trading Optimization Media Squad.
Create self-serve reporting to enable marketing leads to make faster, data-driven decisions.
Drive insights across various timeframes, including campaign performance and long-term eCommerce strategies with A/B testing opportunities.
Support significant marketing events like Black Friday and Cyber Monday with real-time performance reporting and optimization recommendations.
Maintain data accuracy and partner with data owners for governance on LEGO.com data.
Required skills include expertise with web analytics (Adobe Analytics or Google Analytics), Power BI, SQL, and strong storytelling abilities to deliver actionable insights.
Preferred qualifications include knowledge of web analytics implementation, experience in cross-channel media performance insights, and conversion rate optimization (CRO) in retail contexts.
Compensation ranges from $107,885 to $161,827, with benefits such as family care leave, insurance, wellbeing programs, colleague discounts, and a bonus scheme.

Digital Media Insights Manager Full Description

Job Description

Are you passionate about turning data into meaningful insights and using it to shape eCommerce decisions? Are you driven to analyze numbers to uncover the "why" behind the "what" and inspire change based on your insights? If so, we're looking for a Digital Media Insights Manager to join our team!

Core Responsibilities

Use your extensive experience in web analytics to evaluate LEGO.com performance, crafting compelling, data driven insights which inform actionable business decisions
Combine both click stream data (Adobe Analytics) with complementary quantitative & qualitative data sources (e.g. social listening or NPS)
Provide a connected customer journey view. Delivering visibility on how shoppers move through LEGO.com, how marketing influences these journeys and what drives their purchase decisions
Share concrete recommendations and work collaboratively to put actions into place
Work collaboratively across the global D2C team but business partner specifically with the digital media teams
As part of the Trading Optimization Media Squad to create a measurable framework for cross media channel performance elevating our view of performance effectiveness of marketing investments
Create self-serve reporting which enables both global & regional marketing channel leads track outcomes & make faster, data led decisions
Work across a range of timeframes, from insights on campaign performance to longer term strategy & opportunities for A/B testing
Support significant marketing events, reporting on real time performance & proactively identifying areas for optimization (e.g. Black Friday, Cyber Monday)
Ensure that the data we utilize is accurately reported & partner with A&I Enabling & other data owners to ensure ongoing governance is in place for LEGO.com

Play your part in our team succeeding

In this exciting role, you'll work closely with our global performance marketing and retail commercial teams, translating analytics into actionable commercial insights. You'll play a key part in shaping channel and eCommerce strategy and supporting tactical decisions, while helping the team unlock new ways to harness the full potential of our data.

This role offers cross-functional exposure, collaborating not only with the eCommerce team but also with key partners in Category Management, Promotions, Forecasting, Data Science, Digital Products, and more.

Do you have what it takes?

Extensive experience generating web site analytics & combining click stream data (Adobe Analytics or Google Analytics) with other data sources to inspire change, ideally in a direct to consumer eCommerce Insights team
Established proficiency in data visualization, ideally power BI
Understanding of data structure and ability to drive meaning from large, unconnected data. SQL skills will be required for this role.
A confident storyteller with experience generating & delivering actionable insights
Skills in managing relationships, with the ability to establish new connections and navigate difficult decisions
A finisher with a track record for following an idea through to implementation

Nice to Have:

Knowledge of web analytics implementation
Experience generating insights on cross channel media performance with a purpose of improving digital marketing impact
CRO experience with understanding of the insights needed to feed into testing in a commercial retail business

Additional details on this position:

Our workplace enables our LEGO® colleagues to be and do their best at work. Introducing a flexible way of working through a hybrid working model is a great example of how we live up to our ambition. This 3 day in the office hybrid working model will exemplify our People Promise by embracing the different life situations of our colleagues.
The internal title will be Digital Media Optimization Manager.
No relocation assistance is offered for this position.

#LI-SW2

#LI-Hybrid

Compensation
The salary for this position has a range of $107,885.00 - $161,827.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description