Digital Media Marketing Manager

Edtech.com's Summary

University of North Texas - Health Science Center is hiring a Digital Media Marketing Manager. This role involves planning, creating, and implementing online marketing strategies including paid search and paid media, as well as using keyword research to enhance search engine optimization for web content and campaigns.

Highlights

Develop and execute online marketing strategies, paid search, and paid media campaigns.
Manage budgets and report on multiple diverse campaigns and accounts.
Use keyword research to improve SEO and perform A/B testing on campaigns.
Collaborate with web developers, content creators, and stakeholders to produce campaign assets.
Track conversions and provide scheduled automated reports.
Bachelor's degree with five years related experience or equivalent combination required; digital marketing degree preferred.
Knowledge of SEO content development, backlinking, and digital marketing tools necessary.
Experience in higher education, nonprofit, or healthcare industries preferred.
Works within the Office of Marketing and Communications supporting UNT Health Fort Worth’s education, research, and healthcare initiatives.
Salary commensurate with experience; retirement eligibility through TRS.

Digital Media Marketing Manager Full Description

Title: Digital Media Marketing Manager

Employee Classification: Marketing Manager

Campus: University of North Texas - Health Science Center

Division: HSC-Marketing & Communications

SubDivision-Department: HSC-Marketing and Communications

Department: HSC-Marketing and Communications-380000

Job Location: Fort Worth

Salary: Commensurate with experience.

FTE: 1.000000

Retirement Eligibility: TRS Eligible

About Us - Values Overview

Welcome to the University of North Texas System. The UNT System includes the University of North Texas in Denton and Frisco, the University of North Texas at Dallas and UNT Dallas College of Law, and the University of North Texas Health Science Center at Fort Worth. We are the only university system based exclusively in the robust Dallas-Fort Worth region. We are growing with the North Texas region, employing more than 14,000 employees, educating a record 49,000+ students across our system, and awarding nearly 12,000 degrees each year.

We are one team comprised of individuals who are committed to excellence, curiosity and innovation. We are transforming lives and creating economic opportunity through education. We champion a people-first values-based culture where We Care about each other and those we serve. We believe that we are Better Together because we foster an environment of respect, belonging, and access for all. We demonstrate Courageous Integrity through setting exceptional standards and acting in the best interest of our communities. We are encouraged to Be Curious about opportunities for learning, creating, discovering, and innovating, and are encouraged to learn from failure. Show Your Fire by joining our team and exhibiting your passion and pride in your work as part of our UNT System team.

Learn more about the UNT System and how we live our values at www.UNTSystem.edu.

Department Summary

The Office of Marketing & Communications tells UNT Health Fort Worthâs stories, using creative ways to engage internal audiences, prospective students and community members. We map out and implement strategic marketing and communication plans in collaboration with UNT Health Fort Worth departments and schools to showcase the university and its work in education, research and health care.

Position Overview

The Office of Marketing and Communications at UNT Health Fort Worth is seeking a Digital Media Marketing Manager to join our team. The person in this position must exemplify the UNT Systems Values. Responsibilities of the position include but are not limited to: Planning, creating and implementing online marketing strategies, paid search and paid media, plus using keyword research to contribute to search engine optimization of web content and paid campaigns.

Minimum Qualifications

Bachelor's degree and five (5) years of related experience; or any equivalent combination of education and experience.

Knowledge, Skills and Abilities

Ability to work under pressure, to adjust to constant changes, to handle multiple tasks, and to coordinate the work of others.
Skill in developing and maintaining good working relationships.
Ability to conceptualize, plan and organize multiple assignments effectively.
Ability to work on tasks utilizing judgment, tact and resourcefulness.
Ability to collaborate with others.
Knowledge of policies, practices, procedures and terminology of assigned function.

Preferred Qualifications

Bachelor's degree in digital marketing or related to digital media.
Knowledge of search engine optimization content development and backlinking.
Experience in the higher education, nonprofit or health care industry.

Required License/Registration/Certifications

N/A

Job Duties

Plan, create and implement online marketing strategies, paid search and paid media within ad dashboards.
Track and report approved budgets from leadership for multiple and diverse campaigns and accounts.
Block negative keywords and adjust for peak times, seasonality and flexibility with new campaigns and ending old ones.
Research and test new features and capabilities (A/B testing).
Identify targeted demographics.
Balance PPC policies and procedures with marketing that follows Associate Press style.
Develop and adapt HSCâs procedures and policies for running paid web media campaigns.
Work with web developers, content developers and a wide range of stakeholders to create web assets such as conversions, landing pages, forms, images and copy for use in campaigns.
Provide conversion tracking and reporting with basic reports, dashboard creation and scheduled, automated reports.
Act as the point of contact and coordinator for outside vendors carrying out related tasks.
Collaborate with Marketing and Communicationsâ managers to maximize ad spend through recommended search engine optimization, social media and other strategies.

Physical Requirements

Communicating with others to exchange information.

Environmental Hazards

No adverse environmental conditions expected.

Work Schedule

Monday - Friday, 8:00 a.m. - 5:00 p.m.

Driving University Vehicle

Security Sensitive

This is a Security Sensitive Position.

Special Instructions

Applicants must submit a minimum of two professional references as part of their application. If needed, additional references can be added after the application has been submitted.Â

Benefits

For information regarding our Benefits, click here.

EEO Statement

The University of North Texas System is firmly committed to equal opportunity and does not permit -- and takes actions to prevent -- discrimination, harassment (including sexual violence, domestic violence, dating violence and stalking) and retaliation on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, age, disability, genetic information, or veteran status in its application, employment practices and facilities; nor permits race, color, national origin, religion, age, disability, veteran status, or sex discrimination and harassment in its admissions processes, and educational programs and activities, facilities and employment practices. The University of North Texas System promptly investigates complaints of discrimination, harassment and related retaliation and takes remedial action when appropriate. The University of North Texas System also takes actions to prevent retaliation against individuals who oppose any form of harassment or discriminatory practice, file a charge or report, or testify, assist or participate in an investigative proceeding or hearing.

Original Job Description