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University of Houston

Digital Media Program Manager

🇺🇸 Houston, TX

🕑 Full-Time

💰 $57K - $65K

💻 Project Management

🗓️ June 16th, 2025

Edtech.com's Summary

Bauer is hiring a Digital Media Program Manager to lead and coordinate digital communications activities that advance a major university division or program. The role involves managing integrated media platforms, developing social media strategies, maintaining program websites, producing multimedia content, and tracking engagement metrics to support program goals.

Highlights

  • Lead communication efforts across digital media platforms for a specific college or division.
  • Plan, coordinate, and manage project lifecycles for digital media initiatives and participate in strategic planning.
  • Develop and execute comprehensive social media strategies, including content curation and campaigns.
  • Manage and update program websites focusing on user experience, design, and compatibility.
  • Coordinate internal and external e-communications such as emails, newsletters, and digital signage.
  • Produce video and multimedia content, collaborating with campus media producers and external vendors.
  • Supervise video equipment, assets, and data storage.
  • Utilize monitoring and reporting tools to track engagement metrics, report on trends, and measure project success.
  • Requires a bachelor’s degree or equivalent specialized training and a minimum of three years of directly related experience.
  • Salary range: $56,800 - $64,600; position is for internal University of Houston candidates only.

Digital Media Program Manager Full Description


 | Department: Bauer Communications
| Salary: 56,800 - 64,600
| Description: INTERNAL UH CANDIDATES ONLY

Responsible for digital communications activities to support the advancement of a major university division, program or center through the planning and coordination of integrated media across communications platforms.

1. Leads communication efforts across current and emerging digital media platforms within a specific college or division.
2. Identifies program needs and implements targeted initiatives and outreach strategies.
3. Manages project lifecycle for all approved digital media initiatives and participates in strategic planning.
4. Guides user experience, design, and compatibility of program websites. Executes updates and manages content for all program web pages.
5. Develops comprehensive social media strategy, curating both daily content and long-term campaigns
6. Coordinates external and internal e-communications, including emails, electronic newsletters and digital signage.
7. Initiate production of video and other media content to support program goals and priorities.
8. Collaborates with media producers on campus and outside vendors. Supervises video equipment, assets, and data storage.
9. May work with University IT and division administrators for specific projects.
10. Leverage monitoring and reporting tools to define key engagement metrics and grow audience; track project success and compile detailed reports showing trends and insights across media platforms.
11. Performs other job-related duties as required

MQ: Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of three (3) years of directly job-related experience.

INTERNAL UH CANDIDATES ONLY
| All positions at the University of Houston-System are security sensitive and will require a criminal history check. The University of Houston System and its universities are an Equal Opportunity Institution.