Edtech.com's Summary

Riverside Insights is hiring a Digital Operations Specialist. The role involves leading and executing digital marketing campaigns focused on educators using HubSpot and social media to enhance engagement and growth. The specialist will collaborate with team members to align campaign content with strategic goals, monitor performance, and provide actionable insights.

Highlights

Deploy digital marketing campaigns with HubSpot.
Monitor and analyze campaign performance for insights.
Proficiency in HubSpot or similar tools required.
Experience in the edtech or education sector preferred.
Strong analytical skills needed for reporting.
Base compensation range: $60,000 - $75,000 USD.
1+ years of digital marketing experience required.
Familiarity with social media management platforms.

Digital Operations Specialist Full Description

At Riverside Insights, we’re passionate about supporting educators who shape the future. As our Digital Operations Specialist on the Classroom Marketing team, you’ll play a key role in bringing teacher-focused campaigns to life. You’ll lead the execution of engaging digital marketing efforts — from dynamic email journeys to strategic social media content — using HubSpot and other tools to reach educators where they are. Your work will directly strengthen connections with teachers and drive growth across our classroom product portfolio. If you're excited about making an impact in education, this is your chance to turn strategy into meaningful engagement.

In this role you will get to:

Deploy digital marketing campaigns through HubSpot.
Collaborate with product and campaign marketers to align campaign content with strategic goals.
Monitor campaign performance and deliver insights.
Execute and optimize Riverside’s Classroom Marketing social media strategy.
Test new content formats and paid strategies on social platforms each quarter.
Deliver monthly performance reports with actionable recommendations.
Build and maintain a real-time marketing dashboard integrating all relevant data sources.
Define core KPIs for teacher-focused products and deliver stakeholder-reviewed dashboard prototypes.

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.

Requirements

1+ years of experience in digital marketing, preferably in the edtech or education sector
Proficiency in HubSpot or similar marketing automation tools
Familiarity with social media management platforms and scheduling tools
Strong analytical skills and experience with reporting tools (e.g., Google Sheets, Excel, Tableau, HubSpot reports)
Detail-oriented with a commitment to QA and accuracy in campaign deployment
Strong written and verbal communication skills
Ability to work cross-functionally and manage multiple projects simultaneously

Preferred Requirements

Experience working with K–12 education audiences, particularly teachers
Familiarity with KPIs and metrics related to email marketing, social media, and campaign performance
Exposure to dashboard creation tools or data integration processes

Physical Requirements

Remote
Up to 5% travel for off-site team meetings
May require stationary positions (sitting or standing) for extended periods.

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid short-term and long-term disability
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
Company paid time off (PTO)
13 named holidays, 2 floating holidays, and 4 early-release half days
Quarterly Focus Days
Flexible work arrangements
Work-from-home expense reimbursement
Tuition Reimbursement Program
Company orientation and 30/60/90 Day Onboarding

Compensation: A reasonable estimate of the base compensation range for this position is $60,000 - $75,000 USD. This compensation range is specific to the United States and it incorporates many factors including but not limited to an applicant's skills and prior relevant experience and training; licensures, degrees, and certifications; internal pay ranges; and market data/range parameters.

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk – it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team. Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand. If you're ready for an ambitious, collaborative environment, Riverside is the place for you.

Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Our Commitment to Diversity & Inclusion:
At Riverside Insights, every employee has the right to a welcoming and inclusive workplace where their diverse backgrounds, experiences, and perspectives are valued and celebrated.

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.

Original Job Description

In this role you will get to:

Deploy digital marketing campaigns through HubSpot.
Collaborate with product and campaign marketers to align campaign content with strategic goals.
Monitor campaign performance and deliver insights.
Execute and optimize Riverside’s Classroom Marketing social media strategy.
Test new content formats and paid strategies on social platforms each quarter.
Deliver monthly performance reports with actionable recommendations.
Build and maintain a real-time marketing dashboard integrating all relevant data sources.
Define core KPIs for teacher-focused products and deliver stakeholder-reviewed dashboard prototypes.

Requirements

1+ years of experience in digital marketing, preferably in the edtech or education sector
Proficiency in HubSpot or similar marketing automation tools
Familiarity with social media management platforms and scheduling tools
Strong analytical skills and experience with reporting tools (e.g., Google Sheets, Excel, Tableau, HubSpot reports)
Detail-oriented with a commitment to QA and accuracy in campaign deployment
Strong written and verbal communication skills
Ability to work cross-functionally and manage multiple projects simultaneously

Preferred Requirements

Experience working with K–12 education audiences, particularly teachers
Familiarity with KPIs and metrics related to email marketing, social media, and campaign performance
Exposure to dashboard creation tools or data integration processes

Physical Requirements

Remote
Up to 5% travel for off-site team meetings
May require stationary positions (sitting or standing) for extended periods.

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid short-term and long-term disability
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
Company paid time off (PTO)
13 named holidays, 2 floating holidays, and 4 early-release half days
Quarterly Focus Days
Flexible work arrangements
Work-from-home expense reimbursement
Tuition Reimbursement Program
Company orientation and 30/60/90 Day Onboarding

Thank you for considering joining our growing team and our mission to help elevate potential globally! Please check out www.riversideinsights.com to learn more about our work.

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Digital Operations Specialist

Edtech.com's Summary

Digital Operations Specialist Full Description

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