Digital Product Marketing Manager

Edtech.com's Summary

UWorld, LLC is hiring a Digital Product Marketing Manager to lead product marketing and digital marketing strategies for their educational tool verticals. The role involves developing integrated marketing campaigns, managing SEO/SEM strategies, overseeing social media content, and conducting market research to drive customer awareness and conversion.

Highlights

Lead product marketing and digital marketing strategy for assigned educational verticals
Oversee integrated marketing campaigns, SEO, SEM, and social media content creation
Develop and measure marketing metrics; report on campaign effectiveness
Conduct comprehensive market research including competitive analysis and buyer persona definition
Recommend product pricing and refine market positioning and differentiators
Required proficiency with SEO analytics tools such as Google Analytics, Google Search Console, SEM Rush
Minimum 7 years of digital marketing experience, including growth marketing and content strategy
Bachelor's degree required; master’s degree preferred in marketing, business, communications, or related field
Experience with marketing automation platforms and strong communication skills needed
Competitive pay and benefits including medical, dental, vision, 401(k) with employer match, and paid time off

Digital Product Marketing Manager Full Description

We are seeking a Product Marketing Manager with a strong analytical background to lead product marketing and digital marketing strategy for one or more of our verticals. This candidate will focus on strategic digital marketing efforts that drive awareness, highlight the benefits of our suite of educational tools, and convert leads into paying customers. The ideal candidate is data-driven, results-oriented, and capable of translating insights into actionable marketing strategies.

QUALIFICATIONS

Minimum Education Required

Â· Bachelorâs degree in marketing, business, communications, or a related field required; masterâs degree preferred

Minimum Required Experience

Â· 7 years of experience in a similar role leading digital marketing strategy

Â· Demonstrable digital marketing experience, including growth marketing (demand generation), content marketing, and social media marketing strategy

Â· Experience with SEO and SEM best practices; strong experience with social media marketing and content creation preferred

Â· Experience with SEO analytics programs, such as Google Analytics, Google Search Console, SEM Rush (or similar) preferred

JOB DUTIES (including but not limited to)

Campaign Strategy and Development (70%)

Â· Oversee the production of effective integrated marketing campaigns

Â· Oversee SEO and SEM strategy for assigned verticals

Â· Manage the strategy of social media content creation

Â· Create and regularly measure and report on marketing metrics

Â· Recommend and edit necessary collateral to support product offerings

Marketing Strategy (20%)

Â· Define the annual product marketing strategy

Â· Serve as the embedded product marketing specialist for assigned verticals

Â· Define and refine product differentiators and market positioning

Market Research (10%)

Â· Perform comprehensive, detailed market research on target market(s), including competitive analysis

Â· Define buyer personas, target markets, and analyze how buyers consume media and make decisions

Â· Recommend product pricing

Â· Report on industry trends and recommend actions to position UWorld ahead of competition

Requirements

Required Knowledge, Skills, and Abilities

Â· Demonstrable digital marketing experience, especially email, SEO, and SEM

Â· Exceptional market research and reporting skills

Â· Ability to define and report metrics of success

Â· Superior organizational and self-motivation skills

Â· Familiarity with marketing automation tools and platforms

Â· Excellent written, verbal, and interpersonal skills

. Ability to prioritize projects effectively while managing competing objectives

. Experience reporting to clients or executive teams

Benefits

Perks & Benefits:

ð° Competitive Pay â based on experience.
ð´ Paid Time Off â because work-life balance matters.
ð©º Benefits Package â including medical, vision, dental, life, and disability insurance.
ð¼ 401(k) with 5% Employer Matching â start planning for your future!
ðª On-Site and Virtual Group Fitness Classes â stay active and energized.
ð Supportive Work Environment â we foster a culture of growth, diversity, and inclusion.

"At UWorld, we believe strength is derived from the talents, ideas, and experiences of a diverse workforce. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other protected class. UWorld is proud to be an equal opportunity employer providing a drug-free workplace. If you have a disability or special need that requires accommodation, please let us know."

Original Job Description