Teachstone
Product Marketing Manager
Edtech.com's Summary
- Lead end-to-end go-to-market planning and execution for new products and releases
- Develop and maintain product value propositions, positioning statements, and messaging frameworks
- Build deep understanding of customer segments and monitor competitive landscape
- Create sales enablement materials such as webpages, sell sheets, and videos
- Define success metrics and analyze launch performance to inform strategy
- 3–5 years product marketing experience in SaaS or technology-enabled environments required
- Proficiency with Asana, HubSpot, WordPress, and Gong AI
- Bachelor’s degree or equivalent experience
- Strong written and verbal communication skills, with writing samples required
- Preferred certifications include Product Marketing Alliance or Pragmatic Product Marketing
Product Marketing Manager Full Description
The Role
As a Product Marketing Manager at Teachstone, you will sit at the intersection of product, marketing, sales, and customer success, owning how our products are positioned, launched, and understood in the market.
You will be responsible for shaping product narratives, leading launches, enabling go-to-market teams, and grounding our strategy in deep customer and market insight. You will work across a portfolio of products, services, and learning solutions, helping ensure that what we build connects clearly to customer needs and business outcomes.
You will become a trusted partner to the Product and Growth teams, and a steward of clarity, consistency, and value across Teachstoneâs product ecosystem.
What Youâll OwnProduct Launches & Go-to-Market Execution
- Lead end-to-end go-to-market planning and execution for new products, major releases, and bundled offerings
- Partner closely with Product, Demand Gen, Sales, Partnership Success, and Enablement to align timing, messaging, and activation
- Translate product capabilities into clear market-ready narratives and launch assets
Product Positioning & Messaging
- Develop and maintain value propositions, positioning statements, and messaging frameworks grounded in customer needs and outcomes
- Ensure consistent, differentiated product messaging across web, campaigns, sales collateral, customer communications, and events
- Act as the final steward of product language and narrative quality
Customer & Market Insight
- Build deep understanding of customer segments, use cases, and buying dynamics through interviews, win/loss analysis, and research
- Monitor competitive landscape and evolving market needs to inform positioning and roadmap conversations
- Bring customer voice and market evidence into cross-functional decision-making
Sales Enablement
- Create enablement materials (webpages, sell sheets, video etc.) that help Sales and Customer Success confidently tell the product story
- Maintain and evolve an internal product catalog that supports clarity, alignment, and consistency across teams
Measurement & Learning
- Define success metrics for launches and product marketing initiatives
- Analyze performance and adoption data to inform iteration and future strategy
- Share learnings and insights to continuously improve GTM effectiveness
Required Qualifications
Bachelorâs degree or equivalent experience
- 3â5 years of experience in product marketing in a SaaS or technology-enabled environment
- Demonstrated experience developing value propositions (VP Canvases), messaging frameworks, and positioning; examples required
- Proven experience launching and growing successful products in close collaboration with growth, product, and other stakeholder teams
- Proven ability to manage complex, cross-functional initiatives with structure and follow-through
- Experience using Asana, HubSpot, WordPress, and Gong AI
- Strong written and verbal communication skills; writing samples required
Preferred Qualifications
- Product Marketing Alliance or Pragmatic Product Marketing certification
- Comfort operating in a fast-paced, collaborative, and evolving environment
- Ability to think strategically while executing with attention to detail
Ready to Make a Difference?
At Teachstone, we believe that every interaction shapes a brighter future. If you're passionate about transforming education and want to be part of a team that's committed to meaningful impact, we want to hear from you. Apply today and help us create classrooms where every child thrives!
At Teachstone, we encourage all individuals to apply and bring their unique perspectives to our team. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, gender, gender identity, sexual orientation, protected veteran status, disability, age, or any other characteristic protected by law. We value the different experiences and ideas our team members bring and believe they are essential to solving complex challenges and driving our mission forward.
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