Absorb Software
Director, Brand Demand & Communications
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ January 8th, 2026
LMS
SaaS
Edtech.com's Summary
Absorb Software is hiring a Director, Brand Demand & Communications. The role involves leading the evolution of Absorb’s brand strategy by defining and executing integrated marketing programs across PR, events, influencer marketing, and digital channels to drive brand demand and business growth.
Highlights
- Lead development and execution of integrated brand demand strategies focusing on content, PR, events, SEO, and AEO.
- Develop communications and program plans aligned with Absorb’s go-to-market and business objectives.
- Create and manage brand marketing and public relations strategies to increase awareness among targeted audiences.
- Oversee event strategy and execution, including field events, trade shows, and webinars with clear ROI and pipeline goals.
- Manage influencer marketing initiatives to enhance brand credibility and reach.
- Provide strategic counsel and creative leadership across digital marketing, lead generation, and sales enablement activities.
- Contribute to digital strategy and manage Absorb’s social media presence.
- Stay current on industry best practices, SEO updates, and AI-assisted content workflows.
- Set and monitor KPIs to measure marketing impact and collaborate across leadership teams.
- Require 7-10+ years of B2B SaaS brand marketing and PR experience including at least 3 years of team leadership; proficiency with GA4, Search Console, and marketing analytics.
Director, Brand Demand & Communications Full Description
Director, Brand Demand & Communications
Department: | Brand Demand
Location: | United States
Location: | United States
"The Marketing team is poised for unprecedented growth and opportunity. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand Generation
Lead the evolution of Absorb’s brand strategy. As Director of Brand Demand and Communications, you’ll define and execute high-impact programs that elevate our market presence and accelerate growth. This role combines strategic vision with hands-on leadership—driving integrated campaigns across PR, events, influencer marketing, and digital channels. If you excel at aligning brand initiatives with business objectives and inspiring teams to deliver measurable results, we want you on our leadership bench.
What you’ll do:
- Build and execute integrated strategies to increase brand demand, organic demand, and qualified pipeline, anchored in a content-led, PR, events, and SEO and AEO.
- Develop communications strategies and program plans aligned with Absorb’s overall GTM and business goals across critical communications, positioning, and messaging.
- Create a brand marketing and public relations strategy that will allow Absorb to cultivate and enhance meaningful awareness with targeted, high-level external audiences.
- Lead event strategy development and execution; own marketing events delivery and business results; build pre/during/post event campaigns (field events, trade shows, webinars) with clear pipeline, sourced/influenced revenue, and ROI targets.
- Responsible for influencer marketing – Identify and onboard high fit advocates who can improve brand awareness, extend reach & credibility, and drive business impact.
- Provide strategic counsel, creative direction, guidance on execution for digital marketing, lead generation, nurturing, sales enablement, trade show activities, etc.
- Manage various marketing channels, including contributing to digital strategy and leading Absorb’s social media presence.
- Be a pioneer on industry best practices and emerging strategies that will ensure a competitive edge in brand awareness, consumer acquisition, and retention; stay current on SEO algorithm updates and AI-assisted content workflows.
- Set KPIs to clearly demonstrate business impact; monitor marketing projects, analyze results, and collaborate with other leaders in marketing.
What you’ll bring:
- 7-10+ years of focused B2B SaaS brand marketing and PR, including 3+ years of team leadership
- Willingness to move fast, roll up your sleeves to support your team, and be open to testing and implementing new ways of doing things.
- Experience in demand generation marketing tactics and strategies with deep competence in content marketing, SEO/SEM, PR/comms, events, and organic social; proven success driving qualified pipeline.
- Ability to make data-driven decisions, deal with ambiguity and show a deep interest and comfort in working with ROI and metric-driven models; hands-on with GA4, Search Console, and marketing analytics.
- Exceptional leadership skills, being able to move and inspire a cross-functional group, leading it into a unified direction and with a common vision.
- Possess superior communication skills and display comfort interacting with senior executives and external business partners.
Are you ready to become an Absorber?
What we offer:
- Fully remote-first work with flexible work arrangements
- Comprehensive Health and Wellness Benefits, generous time off, comprehensive medical and dental benefits based on your country of location
- New Hire Equipment Allowance and monthly Flex Allowance to support your success
- Endless opportunity for career growth and internal mobility
- Employee driven DE&I programs
Who are we?
Absorb Software is a remote-first company that provides online training solutions to leading organizations around the world. Absorb is a cloud-based learning management system (LMS) engineered to inspire learning and fuel business productivity. Our online learning platform combines forward-thinking technology built to scale as our customer’s organizations grow. We empower learners to enrich their lives, workplaces and communities.
Our values are simple:
- We achieve exceptional results by genuinely caring about each other and the work we do
- We’re united, and we grow through our commitment to elevating continual learning!
Absorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. In the event a current Absorb employee would like to apply for this role they will inform their supervisor prior to submitting their application. Successful candidates for this position will be subject to pre-employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship.
Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at accessiblecareers@absorblms.com
We use AI tools to support our recruitment process, such as organizing applications and highlighting potential matches based on role requirements. While these tools help streamline our review, all screening and final hiring decisions are made by our recruitment team. We encourage candidates to apply authentically and not rely solely on AI-generated responses in their applications.
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