Edtech.com's Summary

1023 LEGO BrickLink is hiring a Director, BrickLink Marketing, Social and Content. This role leads the development and execution of a comprehensive marketing strategy aligned with BrickLink’s vision and the LEGO Group’s values, managing a high-performing team and collaborating across functions to drive social, content, and product marketing initiatives aimed at engaging the community and enhancing brand presence globally.

Highlights

Develop and lead a marketing strategy aligned with BrickLink’s vision and LEGO Group values.
Build, mentor, and inspire a high-performing marketing team focused on community activations.
Collaborate with cross-functional teams to integrate marketing efforts within the LEGO ecosystem.
Oversee social media, content creation, growth, and product marketing initiatives emphasizing innovation and audience engagement.
Lead data-driven campaign optimization, performance measurement, and experimentation.
Support go-to-market strategies for BrickLink products, including market research, positioning, and launch planning.
Foster relationships with fan media and community partners to amplify the BrickLink and LEGO enthusiast experience.
Experience required in digital, social, content, or community-focused marketing leadership.
Strong people leadership and cross-functional collaboration skills in complex or global organizations.
Compensation range from $156,432 to $234,648 depending on experience and market factors.

Director, BrickLink Marketing, Social and Content Full Description

Job Description

Play Your Part in Our Team Succeeding

Bricklink is on an exciting journey to deepen our impact within the LEGO ecosystem and inspire our global community of creators and collectors!

As the Director of Marketing, Social, and Content, you will shape the vision for how BrickLink shows up across channels, champion community-led creativity, and guide a talented team in bringing meaningful, data-driven storytelling to life. You'll partner closely with product, growth, and LEGO Group partners to build a connected, future-ready marketing strategy that elevates the BrickLink brand and strengthens our relationship with fans around the world.

Core Responsibilities

Develop and lead a comprehensive marketing strategy that aligns with BrickLink's vision, community values, and the broader LEGO Group.
Build, mentor, and inspire a high-performing marketing team, establishing a center of excellence for community-focused activations.
Partner with cross-functional teams to integrate BrickLink marketing efforts into the wider LEGO ecosystem, ensuring alignment and visibility in key forums.
Oversee social, content, growth, and product marketing initiatives with a focus on innovation, insightful planning, and audience engagement.
Drive a long-term planning approach, building clear processes and ways of working that enable smooth orchestration across teams.
Lead performance measurement and experimentation, using data to optimize campaigns, refine messaging, and identify new opportunities.
Support go-to-market plans for BrickLink products and features, including market research, positioning, launch strategy, and content development.
Foster strong relationships with fan media and community partners, creating authentic and impactful moments that celebrate the BrickLink and LEGO enthusiast experience.

Do You Have What It Takes?

Experience leading marketing strategy across digital, social, content, or community-focused environments.
Strong people leadership skills with the ability to build, grow, and empower teams.
Demonstrated ability to collaborate across functions and influence partners in a complex or global organization.
Deep understanding of digital marketing trends, audience engagement, and insightful decision-making.
Ability to create clear, compelling narratives across multiple platforms, including written, visual, and video content.
Critical thinking balanced with hands-on problem solving and comfort with ambiguity.
Experience supporting product launches or product marketing initiatives, including research, positioning, and go-to-market planning.
Passion for community-led creativity and enthusiasm for the LEGO fan ecosystem is a plus.

Compensation
The salary for this position has a range of $156,432.00 - $234,648.00 based on anticipated responsibilities, market benchmarks, and organizational constraints. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law. The comprehensive remuneration details, inclusive of benefits, will be communicated upon finalisation of the employment offer.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Your workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age, religion and Veteran status) to apply for roles in our team.

We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to "inspire and develop the builders of tomorrow."

The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Online Application Accessibility Statement; which is intended for people with disabilities - LEGO systems endeavors to make www.LEGO.com/jobs accessible to any and all users. If you would like to contact us regarding the accessibility of our web site or need assistance completing the application process, please contact the HR Service Desk at 1.860-763-7777, option #3. Please note, these communication channels should be used for those having difficulty accessing our on-line channels, not to inquire about job opportunities.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

Original Job Description

Job Description

Play Your Part in Our Team Succeeding

Bricklink is on an exciting journey to deepen our impact within the LEGO ecosystem and inspire our global community of creators and collectors!

Core Responsibilities

Develop and lead a comprehensive marketing strategy that aligns with BrickLink's vision, community values, and the broader LEGO Group.
Build, mentor, and inspire a high-performing marketing team, establishing a center of excellence for community-focused activations.
Partner with cross-functional teams to integrate BrickLink marketing efforts into the wider LEGO ecosystem, ensuring alignment and visibility in key forums.
Oversee social, content, growth, and product marketing initiatives with a focus on innovation, insightful planning, and audience engagement.
Drive a long-term planning approach, building clear processes and ways of working that enable smooth orchestration across teams.
Lead performance measurement and experimentation, using data to optimize campaigns, refine messaging, and identify new opportunities.
Support go-to-market plans for BrickLink products and features, including market research, positioning, launch strategy, and content development.
Foster strong relationships with fan media and community partners, creating authentic and impactful moments that celebrate the BrickLink and LEGO enthusiast experience.

Do You Have What It Takes?

Experience leading marketing strategy across digital, social, content, or community-focused environments.
Strong people leadership skills with the ability to build, grow, and empower teams.
Demonstrated ability to collaborate across functions and influence partners in a complex or global organization.
Deep understanding of digital marketing trends, audience engagement, and insightful decision-making.
Ability to create clear, compelling narratives across multiple platforms, including written, visual, and video content.
Critical thinking balanced with hands-on problem solving and comfort with ambiguity.
Experience supporting product launches or product marketing initiatives, including research, positioning, and go-to-market planning.
Passion for community-led creativity and enthusiasm for the LEGO fan ecosystem is a plus.

What's in it for you?

Here are some of what to expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances - All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programs run by local teams where you are based

Colleague Discount - We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme

Thank you for sharing our global commitment to Children's Rights.

We conduct drug screening as a part of our drug free workplace policy and in support of our commitment to the health and safety of our employees.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.

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Director, BrickLink Marketing, Social and Content

Edtech.com's Summary

Director, BrickLink Marketing, Social and Content Full Description

Play Your Part in Our Team Succeeding

Core Responsibilities

Do You Have What It Takes?

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