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edtech.com
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Chegg

Senior Manager, Demand Generation

🇺🇸 Remote - US

🕑 Full-Time

💰 TBD

💻 Marketing

🗓️ December 15th, 2025

Edtech.com's Summary

Chegg US is hiring a Senior Manager, Demand Generation. This role requires leading end-to-end demand generation programs and systems to drive measurable sales pipeline impact by setting strategy, optimizing multi-channel campaigns, and building scalable playbooks with accountability for data-driven results.

Highlights
  • Lead full demand generation lifecycle including channel selection, resource allocation, and rapid execution.
  • Manage and optimize multi-channel programs such as paid media, email lifecycle marketing, content amplification, and events for conversion impact.
  • Create repeatable, scalable playbooks and processes to convert experiments into predictable pipeline growth.
  • Utilize data analysis to prioritize initiatives and drive funnel performance improvements in collaboration with Sales and Product Marketing.
  • Conduct rapid experimentation on new channels, messages, and tactics, scaling effective strategies.
  • Handle quarterly channel planning, forecasting, and resource investment decisions based on measurable outcomes.
  • Build capacity by sourcing and managing contractors or vendors to maintain execution speed and quality.
  • Take full ownership of channel ROI, making data-backed decisions to double down or pivot.
  • Require 5-8+ years of B2B demand generation or growth experience with direct pipeline or revenue responsibility.
  • Need expertise in paid channels, lifecycle marketing, multi-touch funnel optimization, data-driven decision making, and experience aligning Sales and go-to-market teams.

Senior Manager, Demand Generation Full Description

Job Description

Senior Manager, Demand Generation


About 
Chegg Skills helps working adults build the skills they need to access better jobs—faster and more affordably. We partner with employers, marketplaces, and platforms to deliver learning programs that drive real career outcomes. Our programs combine expert-led instruction, hands-on practice, and personalized support, with a focus on relevance, outcomes, and flexibility. 

About the role
We're hiring a Senior Manager, Demand Generation to own the programs and systems that drive pipeline for our sales team. You'll set the strategy, run the channels, and build repeatable playbooks — with accountability for real results. This is a senior IC role with autonomy, clear priorities, and cross-functional support, where execution and impact matter above all else.

What you'll do
  • Lead end-to-end demand generation with full accountability — choose channels, allocate resources, and execute rapidly to generate measurable pipeline impact.
  • Run and optimize multi-channel programs — paid, lifecycle (email & automation), content amplification, and events — focused on impact and conversion.
  • Build repeatable, scalable playbooks and processes that turn experiments and campaigns into predictable pipeline growth.
  • Use data to act fast, interpret trends and prioritize initiatives that move the needle.
  • Maximize funnel performance, working closely with Sales and Product Marketing to tighten handoffs, improve lead quality, and accelerate conversions.
  • Lead rapid experimentation, testing new channels, messages, and tactics, and scaling what delivers consistent results.
  • Drive quarterly channel planning and forecasting, making resource and investment decisions grounded in measurable outcomes.
  • Expand capacity strategically, sourcing and managing contractors or vendors as needed to maintain speed and quality.
  • Own channel ROI and performance, making clear, data-backed decisions on where to double down or pivot.

What you'll bring
  • 5-8+ years of B2B demand generation or growth experience with direct ownership of pipeline- or revenue-driving programs.
  • Hands-on expertise in paid channels, lifecycle marketing, and multi-touch funnel optimization.
  • Proven ability to turn scattered efforts into structured, repeatable, scalable systems and playbooks.
  • Comfortable interpreting data, making decisions quickly, and acting with urgency.
  • Experience driving alignment and influence across Sales and GTM teams.
  • Decisive, results-focused mindset: you prioritize impact, experiment fast, and scale what works.
 
Why do we exist?
Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Chegg Skills, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

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Chegg Corporate Career Page: https://jobs.chegg.com/
 
Chegg out our culture and benefits!
Chegg is an equal opportunity employer

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