Edtech.com's Summary

Cornerstone is hiring a Director, Campaign Operations. This role involves leading marketing campaign initiatives, managing marketing technologies like Marketo, and ensuring data integrity. The position requires collaboration with cross-functional teams to deliver cohesive messaging and manage a small international team under the Vice President of Marketing Operations.

Highlights

Lead and implement comprehensive campaign strategies across various channels.
Manage and optimize the use of Marketo and CRM systems.
Ensure compliance with GDPR and CCPA in marketing activities.
Analyze campaign performance metrics for optimization insights.
Lead and develop a team of marketing operations professionals.
Bachelor's degree in Marketing, Business, or a related field required.
Minimum of 8 years of experience in marketing operations with 3 years in a leadership role.
Proficiency in Marketo and CRM systems is essential.
Base salary range: $154,600 to $247,400 USD.

Director, Campaign Operations Full Description

Director, Campaign Operations

Remote, United States

We're looking for a

Director, Campaign Operations

This role is Remote, United States

We are seeking a strategic and detail-oriented Director of Campaign Operations to lead go-to-market communications initiatives for marketing. This role is pivotal in overseeing the execution of marketing campaigns through our Marketing Automation Platform (Marketo), ensuring data integrity, and providing actionable performance insights. The ideal candidate will have a strong background in marketing operations, a deep understanding of marketing technologies, and a proven track record of managing high-performing teams.

Success on our team comes from a proactive mindset, a high level of business acumen, and a genuine care and compassion for colleagues. We value individuals who can translate non-technical business needs into smart, scalable technical solutions — and who are equally adept at explaining complex technical concepts in ways that empower non-technical stakeholders. We are looking for a thoughtful leader who thrives on collaboration, continuous learning, and making others around them better.
Reporting into the Vice President of Marketing Operations, this leader will manage a small international team with partners and stakeholders positioned globally.

In this role you will…
Campaign Strategy & Execution

Partnering with our campaign leaders in field, corporate and product marketing, develop and implement comprehensive campaign strategies across various channels, including email, web, social media, and digital campaigns.
Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery and alignment with business objectives.
Collaborate with cross-functional teams to ensure cohesive messaging and branding across all campaigns.

Marketing Automation & Technology Management

Manage and optimize the use of Marketo for campaign execution, including building and sending emails, setting up automation workflows, and integrating with CRM systems.
Oversee campaign service desk relationship with external vendor, and the “Democratization of Marketo” program (which involves the training and upskilling of our practitioners for self-service)
In Partnership with the Director of Marketing Technology and Data, stay abreast of emerging marketing technologies and recommend tools to enhance campaign effectiveness and efficiency. High focus on AI opportunities, where applicable.
Ensure compliance with data regulations such as GDPR and CCPA in all marketing activities.

Data Management & Analysis

Oversee the uploading, segmentation, and maintenance of marketing lists, ensuring data cleanliness and integrity.
Analyze campaign performance metrics to provide insights and recommendations for optimization.
Own partnership with campaigns teams and drive conversations driven by data and, supporting with actions that drive impact to pipeline.

Team Leadership & Development

Lead, mentor, and develop a team of marketing operations professionals, fostering a culture of continuous improvement, excellence and positive intention.
Set clear objectives and performance metrics for the team, conducting regular reviews and providing constructive feedback.
Encourage professional development opportunities to enhance team skills and knowledge.

You’ve got what it takes if you...

Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 8 years of experience in marketing operations or campaign management, with at least 3 years in a leadership role.
Proficiency in Marketo and CRM systems (e.g., Salesforce).
Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously.

Extra dose of awesome if you...

Marketo certification or equivalent.
Experience in B2B marketing environments.
Familiarity with data privacy regulations and compliance requirements at a global scale

#LI-ET1

Our Culture:

Spark Greatness. Shatter Boundaries. Share Success. Are you ready? Because here, right now – is where the future of work is happening. Where curious disruptors and change innovators like you are helping communities and customers enable everyone – anywhere – to learn, grow and advance. To be better tomorrow than they are today.

Who We Are:

Cornerstone powers the potential of organizations and their people to thrive in a changing world. Cornerstone Galaxy, the complete AI-powered workforce agility platform, meets organizations where they are. With Galaxy, organizations can identify skills gaps and development opportunities, retain and engage top talent, and provide multimodal learning experiences to meet the diverse needs of the modern workforce. More than 7,000 organizations and 100 million+ users in 180+ countries and in nearly 50 languages use Cornerstone Galaxy to build high-performing, future-ready organizations and people today.

Total Rewards:

At Cornerstone, we are dedicated to inspiring excellence and pushing boundaries in everything we do. Our compensation strategy is based on three fundamental principles: equitable pay, market-driven research, and skill-based appraisals. As part of our mission to share success and empower individuals to thrive in an ever-changing world, the listed salary range is just one element of Cornerstone’s comprehensive compensation package. This compensation package may also include annual bonuses, short- and program-specific awards depending on the role, and a comprehensive benefit offering. The disclosed salary range reflects the geographic differential based on the location of the position if applicable. The starting salary for the successful applicant will depend on several job-related factors, including education, training, experience, certifications, location, business needs, and market demands. This range is based on a full-time position and may be adjusted in the future. Join us in shaping the future of work — tomorrow, together. Experience flexibility and empowerment in your career at Cornerstone. The BASE salary range for this position is: 154600 - 247400 USD.

Check us out on LinkedIn, Comparably, Glassdoor, and Facebook!

Equal Employment Opportunity has been, and will continue to be, a fundamental commitment at Cornerstone OnDemand. All qualified applicants are given consideration regardless of race, religion, color, gender, sex, age, sexual orientation, gender identity, national origin, marital status, citizenship status, disability, veteran status, or any other protected class as provided in applicable Federal, State, or Local fair employment laws. If you have a disability or special need that requires accommodation, please contact us at careers@csod.com or +1 855 454 8433.

Read the EEO is the Law poster here, and the supplementary poster here

Read the Read the Pay Transparency Nondiscrimination Provision poster here

Original Job Description

Director, Campaign Operations

Remote, United States

We're looking for a

Director, Campaign Operations

Partnering with our campaign leaders in field, corporate and product marketing, develop and implement comprehensive campaign strategies across various channels, including email, web, social media, and digital campaigns.
Oversee the end-to-end execution of marketing campaigns, ensuring timely delivery and alignment with business objectives.
Collaborate with cross-functional teams to ensure cohesive messaging and branding across all campaigns.

Marketing Automation & Technology Management

Manage and optimize the use of Marketo for campaign execution, including building and sending emails, setting up automation workflows, and integrating with CRM systems.
Oversee campaign service desk relationship with external vendor, and the “Democratization of Marketo” program (which involves the training and upskilling of our practitioners for self-service)
In Partnership with the Director of Marketing Technology and Data, stay abreast of emerging marketing technologies and recommend tools to enhance campaign effectiveness and efficiency. High focus on AI opportunities, where applicable.
Ensure compliance with data regulations such as GDPR and CCPA in all marketing activities.

Data Management & Analysis

Oversee the uploading, segmentation, and maintenance of marketing lists, ensuring data cleanliness and integrity.
Analyze campaign performance metrics to provide insights and recommendations for optimization.
Own partnership with campaigns teams and drive conversations driven by data and, supporting with actions that drive impact to pipeline.

Team Leadership & Development

Lead, mentor, and develop a team of marketing operations professionals, fostering a culture of continuous improvement, excellence and positive intention.
Set clear objectives and performance metrics for the team, conducting regular reviews and providing constructive feedback.
Encourage professional development opportunities to enhance team skills and knowledge.

You’ve got what it takes if you...

Bachelor’s degree in Marketing, Business, or a related field.
Minimum of 8 years of experience in marketing operations or campaign management, with at least 3 years in a leadership role.
Proficiency in Marketo and CRM systems (e.g., Salesforce).
Strong analytical skills with the ability to interpret data and translate findings into actionable strategies.
Excellent project management skills, with the ability to manage multiple campaigns simultaneously.

Extra dose of awesome if you...

Marketo certification or equivalent.
Experience in B2B marketing environments.
Familiarity with data privacy regulations and compliance requirements at a global scale

#LI-ET1

Our Culture:

Who We Are:

Total Rewards:

Check us out on LinkedIn, Comparably, Glassdoor, and Facebook!

Read the EEO is the Law poster here, and the supplementary poster here

Read the Read the Pay Transparency Nondiscrimination Provision poster here

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Edtech.com's Summary

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