Colibri
Director, Content Marketing
🇺🇸 Remote - US
🕑 Full-Time
💰 TBD
💻 Marketing
🗓️ April 9th, 2024
B2B Content SEOAt Colibri Group, culture is a critical part of our collective success, and we live our values everyday: Love, Joy, Boldness, Teamwork, and Curiosity. These values guide our interactions with each other, our customers, and the community.
Position Overview:
The Director of Content leads the team responsible for creating and executing content strategies to meet overall business objectives and ecosystem needs. This role requires close collaboration with the Brand and Design team to ensure brand-aligned and goal-oriented content. This role involves analyzing marketing data, conducting content audits, and working with cross-functional teams to understand the target audience and industry trends. Additionally, they administer departmental policies, partnering with key stakeholders on thought leadership programs, and streamline content approval processes.
What You'll Do
- Manages a team of Content Managers and Coordinators that are responsible for producing the right content for our business and each ecosystem.
- Create and execute content strategies to drive business goals and channel objectives.
- Collaborate with the Brand and Design team to produce engaging content that is consistent with the brand and addresses both business goals and consumer needs.
- Plan, develop, and oversee execution of content marketing and copywriting initiatives to support projects throughout the organization.
- Analyze content marketing data to identify trends and anticipate customer needs to drive strategic direction. Provide constructive, creative recommendations and feedback to implement strategy changes and influence decision-making.
- Conduct and lead content audits and gap analyses to assess how well existing content is performing, what’s missing, and what might be needed.
- Partner across the organization to develop and enhance all customer communication touchpoints including but not limited to website, email, and social media.
- Develop a solid understanding of the target audience by partnering with the CX, UX, and analytics teams and, with them, develop market research and leverage trends. Stay up-to-date with industry best practices and monitor content strategy activities.
- Partner with the SEO team to tailor all content to best practices for organic search.
- Oversee and develop internal training for content requirements, including content maps, models, matrices, guidelines, and strategies; scale best practices across Colibri brands.
- Grow, mentor, and lead the content team, building thoughtful processes and strategies that allow them to successfully execute across all channels and initiatives.
- Administers departmental policies and procedures, evaluates results and performance, and assists with the development of new or modified budgets, strategic plans, or policies.
- Partner with brands and key stakeholders to build out thought leadership programs.
- Share ongoing learnings and processes across multiple brands within Colibri
- Develop a flow for content approval from content producers across Colibri, both internally and externally
- Manage other writers on team (FTE or contractor), ensuring adherence to brand standards, voice and tone, and audience insights
What You'll Need to Succeed
- Bachelor’s degree required; marketing or communications highly preferred.
- 8+ years of related work
- Deep experience in content marketing strategy, content planning, development, design, production, analysis, and measurement.
- Experience establishing an organization’s editorial voice in conjunction with determining content needs, channel selection, and distribution.
- Excellent writing, editing, and proofreading skills, as well as the journalistic ability to bring stories to life with both short-form and long-form content.
- Strong skills in content measurement and analytics including, but not limited to channel metrics, lead generation, lifecycle stages, content tagging and more.
- Strong background in creating and maintaining strategic editorial calendars, taxonomies, metadata frameworks, and content migration plans.
- Experience working across a breadth of content types, including video, audio, written; short- and long-form content.
- Ability to develop and document repeatable processes, workflows, and content templates that keep the team nimble and successful in a culture that values moving fast and iterating quickly.
- Proven experience creating an audience base that’s connected, motivated, and passionate.
- Experience in SEO best practices and SEO tools.
- Ability to build programs from scratch, including strategy, implementation and measurement plans.
- Strong organizational skills and ability to manage multiple priorities.
- Knowledge of content management systems, social media channels, and HubSpot (or similar platform).
- Background in both B2B and B2C.
- Experience managing a small content team and freelancers.
Colibri Group welcomes applicants from all backgrounds and experiences, and we understand that not every candidate will meet every requirement listed in the job description. Research has shown that women and people of color may be less likely to apply to jobs unless they feel they meet every qualification, and we want to actively combat this bias in our hiring process. If you're excited about the role and believe you have the skills and experience to contribute to our team, we encourage you to apply, even if your background doesn't align perfectly with every qualification listed. We are committed to building a diverse and inclusive workplace, and we believe that diversity of perspectives and experiences is essential to our success. You may be just the right candidate for this role or another position within our organization. Don't hesitate to take the leap and apply today!
Colibri Group is an equal opportunity employer that is committed to diversity and inclusion in the workplace. Colibri Group prohibits discrimination and harassment of any kind based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other status protected under federal, state, or local law.
