Edtech.com's Summary

Carnegie is hiring a Director, Enrollment Strategy to lead enrollment strategy development for its most complex clients. The role involves direct client engagement, data-driven strategy formulation, and cross-team collaboration to ensure enrollment goals are met through insightful market analysis and relationship building.

Highlights

Lead client engagements and develop integrated student search, financial aid, and enrollment strategies.
Manage analysis of multi-channel enrollment data to produce actionable insights.
Oversee strategic decisions on name purchase, market insights, competitive analysis, and scholarship strategies.
Collaborate across teams to align strategies, metrics, and reporting with client goals.
Monitor trends in higher education enrollment and marketing to inform company practices.
Require a bachelor's degree; master's degree preferred.
Minimum 7 years of relevant experience including 5 years with Student Information Systems in higher education.
Proficiency with CRM tools and relational database systems.
Proven record of building effective enrollment strategies and managing cross-functional teams.
Strong client management, communication skills, and ability to work with executive-level stakeholders.

Director, Enrollment Strategy Full Description

Director, Enrollment Strategy

Location:

Remote

About the Role
The Director of Enrollment Strategy builds and runs enrollment strategy for Carnegie’s most complex clients. This person is a trusted expert clients and internal teams turn to for enrollment guidance, translating data and market insight into strategies that hit enrollment goals. The work spans hands-on client leadership, data storytelling, and staying ahead of what’s changing in higher ed enrollment.

What You’ll Own

Client Engagement & Strategy
- Lead on-site and virtual client engagements, making sure every interaction delivers a strong experience and clear results
- Serve as lead strategist for integrated student search, financial aid, and enrollment strategies, and step in when clients or team members hit a wall
- Run high-stakes calls and oversee the enrollment and admissions strategy deliverables the team produces
- Build senior-level relationships with campus leaders alongside the Account Director, and earn credibility in both formal and informal settings
- Guide clients and colleagues toward a fuller, forward-looking view of their enrollment needs
Data Analysis & Strategy
- Help manage the team’s analysis of multi-channel enrollment data, turning complex information into insights people can act on
- Give strategic direction and final sign-off on targeted name purchase strategies, market insights, competitive analysis, and adult learner research
- Provide oversight, design, and assessment guidance on institutional grant and scholarship strategies as assigned
- Set clear deliverables and success measures that raise the bar across integrated teams
- Turn data into stories that land with a wide range of audiences, including executive leadership
Cross-Company Collaboration & Team Leadership
- Keep communication tight across client project teams so strategies, metrics, and reporting stay aligned to each client’s goals
- Research clients, markets, and consumers to understand the landscape, challenges, and goals each one is working with
- Stay current on trends in higher ed enrollment and marketing, and share what you learn with the team and broader company

What You Bring

Bachelor’s degree in a related field; master’s degree preferred
7+ years of experience in enrollment, admissions, strategic communications, or a mix of these, at a higher ed institution, higher ed agency, or related industry
5+ years working in higher ed with Student Information Systems (SIS)
Extensive experience with CRM tools or other relational database systems
Deep expertise in higher ed enrollment management, admissions, and/or financial aid
A track record of building enrollment strategies that get results for institutions and clients
Skilled at reading large volumes of information and distilling it into insights that drive enrollment
Experience growing client accounts and building partnerships that last
Ability to earn the confidence of VP- and C-level executives
Strong presentation, client management, and strategic communication skills
Sharp instincts for spotting problems and fixing them
Comfortable managing multiple projects and competing priorities at once
Proven success leading enrollment and student search projects and managing cross-functional teams
Clear communicator and strong time manager, comfortable switching between multiple technology platforms in a remote environment
Physical requirement: able to work at a computer for extended periods

Why This Role
This role sits at the center of how Carnegie helps institutions solve their hardest enrollment challenges. Whoever takes it on will shape strategy for high-stakes clients, mentor the team behind the work, and help set the standard for what great enrollment strategy looks like across the company.

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.

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Director, Enrollment Strategy

Edtech.com's Summary

Director, Enrollment Strategy Full Description

Director, Enrollment Strategy

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