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College Board
Director, Higher Education Initiatives
CRM
Salesforce
Smartsheet
Edtech.com's Summary
College Board is hiring a Director, Higher Education Initiatives. The role involves managing the creation of higher education-facing content and projects, collaborating with leadership and marketing to develop strategic, data-driven resources, and driving the use of College Board programs among enrollment and financial aid professionals.
Highlights
- Manage development of external-facing content including newsletters, reports, and guides for higher education enrollment and financial aid audiences.
- Collaborate closely with communications, marketing, and program teams to integrate messaging and coordinate outreach campaigns.
- Lead key projects such as STARS/Rural Access initiatives and AP fly-in planning.
- Oversee internal processes and cross-functional coordination to improve content delivery and outreach efficiency.
- 7-10 years of experience in managing content and communications projects within higher education.
- Proficiency with authoring tools like PowerPoint; familiarity with CRM platforms such as Salesforce, and project management tools like Smartsheet and MS Project.
- Strong written communication skills with expertise in editing, proofreading, and visual content presentation.
- Bachelor's degree required.
- Ability to travel 8-12 times annually for business meetings.
- Compensation range $80,000 - $130,000, adjusted by location and experience.
Director, Higher Education Initiatives Full Description
Director, Higher Education Initiatives
Remote - USA
Full time
Director, Higher Education Initiatives
College Board - HMA
Location: This is a remote role. Candidates who live near CB offices have the option of being fully remote or hybrid (Tuesday and Wednesday in office). All CB employees are required to occasionally travel to meet in person for business purposes.
Role Type: This is a full-time position
About the Team
The Strategic Higher Education team advances College Board's mission by strengthening relationships with colleges and universities, building College Board's strategic influence, and sustaining and growing Higher Education acceptance, adoption, and use of College Board programs and services. We partner with Enrollment and Financial Aid leaders on initiatives that expand opportunity, affordability, and student success, as we cultivate and build the conditions for long-term College Board impact.
About the Opportunity
As Director, Higher Education Initiatives, you manage ongoing creation of HE-facing content as well as key projects and initiatives that are highly content-driven and external facing. You partner closely with unit leadership and field teams to ensure that information, resources, and data for Higher Ed Enrollment and Financial Aid members are relevant, clear, actionable, and help achieve acceptance and support outcomes across CB programs. You are passionate about developing and delivering high-quality resources (external and internal) that are compelling and valuable, and you are an outstanding communicator and writer with a keen sense of how information, content, and data can be presented visually. You are also highly measurement focused, seeking and using data to evaluate and improve the effectiveness of the team’s messages, resources and reports, websites, and campaigns. Through proactive and creative collaboration with multiple program teams and Communications and Marketing staff, you will help develop materials and resources that sustain and expand Higher Ed and Financial Aid audiences' use of College Board's programs, assessments, and tools.
In this role, you will:
External-Facing Content, Messaging & Resource Development (50%)
- Partner with unit leadership to create, author, and integrate resources shared directly with Higher Ed members, including presentation materials, action and best practice guides, reports, and briefs.
- Partner closely with Communications and Marketing to ensure that organizational and program messaging and talking points are clearly and effectively woven into all HE-facing outreach and resources.
- Manage, in partnership with HE team members, key resources including College Board's monthly Enrollment Brief newsletter (reaching 25,000 enrollment leaders), the HE email strategic plan and calendar, and HE-facing web content.
- Develop and integrate AP value messaging and case studies into cross-channel campaigns supporting institutional acceptance and use.
- Support execution of coordinated messaging and outreach that drives MyinTuition adoption and the broader affordability agenda.
Project & Initiative Management (30%)
- Manage Higher Ed unit-wide projects as assigned, including STARS/Rural Access initiatives and AP fly-in planning, execution, and follow-up tracking.
- Working in partnership with HE leadership, ensure key HE-facing and unit projects are well defined, planned, tracked, communicated, and delivered.
Internal Content, Process & Cross-Functional Coordination (20%)
- Master internal processes for materials development and review across the unit, building relationships with communications, growth marketing, business/program, legal, finance, and research partners.
- Support quarterly and annual reporting cycles with outcome- and impact-focused framing across the SHE and FA portfolio.
- Identify and implement improvements to streamline and strengthen outreach across the Higher Ed portfolio.
About You
- 7–10 years of increasing experience managing content and communication-focused projects in the Higher Ed space, including contributing to content creation in a highly matrixed, collaborative work environment.
- Excellent, demonstrated written communication skills, including authoring, editing, and proofreading a range of document types and creating effective visualizations.
- Experience developing or supporting messaging and outreach across more than one program or portfolio, and adapting brand voice for distinct professional audiences.
- Deep understanding of best practices in delivering content for professional audiences, with proven experience leveraging market insights and data to improve value and impact.
- Mastery with a range of authoring tools, including PowerPoint, and the ability to identify and master new tools that increase impact and efficiency.
- Experience with CRM platforms (e.g. Salesforce)
- Demonstrated project or client ownership of comms/engagement work, from ideation to delivery, including expertise with project management methods and tools (e.g., Smartsheet, MS Excel and Project).
- Strong initiative, accountability, and organizational skills, with a highly collaborative mindset and demonstrated ability to work productively across cross-functional teams.
- Experience creating content for admission/enrollment and financial aid audiences that moves them to action.
- Experience managing or adapting organizational brand voice across multiple product lines
- Bachelor's degree required
- The ability to travel 8–12 times a year to College Board offices and/or vendors.
All roles at College Board require:
- A passion for expanding educational and career opportunities and mission-driven work
- Curiosity and enthusiasm for emerging technologies, with a willingness to experiment with and adopt new AI-driven solutions and comfort with learning and applying new digital tools independently and proactively.
- Clear and concise communication skills, written and verbal
- A learner's mindset and a commitment to growth: welcoming diverse perspectives, giving and receiving timely, respectful feedback, and continuously improving through iterative learning and user input.
- A drive for impact and excellence: solving complex problems, making data-informed decisions, prioritizing what matters most, and continuously improving through learning, user input, and external benchmarking.
- A collaborative and empathetic approach: working across differences, fostering trust, and contributing to a culture of shared success
- Authorization to work in the United States
About Our Process
- Application review will begin immediately and will continue until the position is filled. This role is expected to accept applications for a minimum of 5 business days.
- While the hiring process may vary, it generally includes: resume and application submission, recruiter phone/video screen, hiring manager interview, performance exercise such as live coding, a panel interview, a conversation with leadership and reference checks.
What We Offer
At College Board, we offer more than a paycheck: we provide a meaningful career, a supportive team, and a comprehensive package designed to help you thrive. We’re a self-sustaining nonprofit that believes in fair and competitive compensation grounded in your qualifications, experience, impact, and the market.
A Thoughtful Approach to Compensation
- The hiring range for this role is $80,000 - $130,000.
- Your exact salary will depend on your location, experience, and how your background compares to others in similar roles at the College Board.
- We aim to make our best offer upfront, rooted in fairness, transparency, and market data.
- We adjust salaries by location to ensure fairness, no matter where you live.
You’ll have open, transparent conversations about compensation, benefits, and what it’s like to work at College Board throughout your hiring process. Check out our careers page for more.
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