Director, Marketing & Communications

🇺🇸 Hybrid - Piscataway, New Jersey 🕑 Full-Time 💰 $125K - $135K 💻 Marketing 🗓️ September 1st, 2026

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Edtech.com's Summary

Rutgers University is hiring a Director, Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. The role involves leading the marketing strategy and communications efforts to support undergraduate recruitment, overseeing a diverse team to execute high-volume outreach initiatives, employing data-driven marketing practices, and collaborating with university partners to achieve enrollment goals.

Highlights

Lead senior marketing strategist for undergraduate recruitment to ensure brand alignment and enrollment priorities.
Manage a team delivering extensive outreach, including 2,500+ annual email communications, print, digital, and social media campaigns.
Develop and implement cohesive marketing and communications strategies from concept to execution.
Utilize analytics and performance metrics to foster accountability and continuous improvement.
Engage key audiences such as prospective and enrolled students, families, school counselors, and internal stakeholders.
Collaborate across Enrollment Management units to support divisional priorities and promote student success.
Oversee the Marketing & Communications budget and team development.
Minimum qualifications include a Bachelor’s degree in marketing, communications, or related field with 8-10 years of experience, preferably in higher education or non-profit.
Preferred qualifications include a Master’s degree and higher education experience.
Salary range from $124,967 to $135,000 with potential for higher earnings based on qualifications and experience.