Director, Marketing & Communications

🇺🇸 Hybrid - Piscataway, New Jersey 🕑 Full-Time 💰 $125K - $135K 💻 Marketing 🗓️ August 20th, 2026

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Edtech.com's Summary

Rutgers University is hiring a Director, Marketing & Communications for the Undergraduate Admissions Office within the Division of Enrollment Management. This role leads marketing strategies and communications efforts to support undergraduate recruitment, collaborating with university partners to enhance brand alignment and achieve enrollment goals. The Director manages a team, develops data-driven marketing practices, and ensures continuous improvement through analytics and emerging trends.

Highlights

Lead senior marketing strategist for undergraduate recruitment.
Develop and execute comprehensive marketing and communications campaigns, including 2,500+ annual email communications, print, web, social media, and digital marketing.
Foster data-informed, results-oriented marketing practices to recruit a diverse student body.
Engage key audiences: prospective students, families, educators, and internal stakeholders.
Collaborate with other Enrollment Management units on communications initiatives.
Use analytics and performance metrics for continuous improvement and alignment with enrollment objectives.
Identify and leverage market trends and emerging communication channels.
Supervise and develop a marketing and communications team; manage budget.
Required: Bachelor’s degree in marketing, communications, public relations, or related field; 8-10 years of relevant experience.
Salary range: $124,967 to $135,000 with potential for higher based on qualifications and market benchmarks.