Executive Director, Enrollment Marketing

🇺🇸 Rochester, Michigan 🕑 Full-Time 💰 $115K 💻 Marketing 🗓️ August 20th, 2026

CRM Rive

Edtech.com's Summary

Oakland University is hiring an Executive Director, Enrollment Marketing. This senior leader will develop and implement data-driven marketing strategies to drive enrollment outcomes and will oversee integrated campaigns that increase inquiry, application, yield, and matriculation while managing agency performance and aligning marketing priorities with enrollment goals.

Highlights

Lead integrated, data-driven enrollment marketing strategies to drive measurable outcomes.

Manage external marketing agencies including scope, briefing, performance review, and contracts.

Use paid media platforms such as Google Ads, Meta, and programmatic display, plus marketing analytics and attribution modeling.

Hands-on experience with CRM or marketing automation platforms; Slate CRM experience preferred.

Develop campaigns that improve conversion and yield across the enrollment funnel.

Translate data into strategic decisions and create executive presentations.

Collaborate with enrollment, academic, and advancement partners across departments.

Bachelor’s degree in Marketing, Communications, Business, or related field, plus 7+ years in performance or enrollment marketing.

Salary is $114,744 annually with full-time schedule (40 hours/week).

Preferred qualifications include a Master’s degree, experience in higher education marketing, familiarity with Southeast Michigan market, and knowledge of Slate CRM and Emma email platform.