Director of Digital and Creative Marketing Strategy

🇺🇸 Hempstead, New York 🕑 Full-Time 💰 $66K 💻 Marketing 🗓️ September 22nd, 2026

Edtech.com's Summary

Hofstra University is hiring a Director of Digital and Creative Marketing Strategy to lead marketing that drives ticket sales, event attendance, and in-game fan experience for Hofstra Athletics. The director develops sales and retention strategies, digital marketing campaigns, and social media engagement to grow revenue and attendance.

Work toward the set ticket revenue goal each year across all ticketed sports
Develop comprehensive ticketing sales, service, and retention strategies with the ticketing team
Create digital marketing and social media strategies to drive attendance, especially basketball
Plan and execute ticket sales efforts for season, premium, group, and single-game sales
Oversee fan experience and game-day atmosphere, including scripts, music, and promotions
Create yearly, season, and game-by-game revenue projections and oversee the marketing budget
Build partnerships with community groups and businesses to drive group ticket sales
Bachelor's degree and 1-3 years of relevant experience required
Requires working weekends and holidays and attending athletic events

Director of Digital and Creative Marketing Strategy Full Description

Reporting to the Senior Associate Director of Athletics for Marketing & Communications, the Director of Digital and Creative Marketing Strategy is responsible for marketing that leads to revenue generation through ticket sales and attendance at events and in-game fan experience. This position requires working weekends and holidays and attending athletic events as appropriate.

Responsibilities include: reaching the set ticket revenue goal each year; developing and implementing comprehensive ticketing sales, service and retention strategies; creating a digital marketing strategy to increase revenue and attendance at athletics events, particularly basketball; using social media strategies to drive engagement that leads to ticket sales; planning and executing ticket sales efforts for season, premium, group, and single game sales; overseeing fan experience and game day atmosphere; creating yearly, season, and game-by-game revenue projections; and overseeing the marketing budget.

Minimum Qualifications: Bachelor's degree required. Minimum 1-3 years of relevant experience. Strong competitive spirit, excellent communication, organizational, and presentation skills. Valid driver's license.

Preferred Qualifications: Master's degree in marketing or related field. Experience in marketing and/or ticket sales in athletics. Graphic design and video experience.

Salary: $66,300.00.