Edtech.com's Summary

Pearson is hiring a Specialist, Marketing to bring priority Clinical Assessments campaigns to market by turning established messaging and assets into polished digital content. The Marketing Specialist creates and adapts channel-ready assets for web, paid media, email, and social, using Canva and approved generative AI tools to accelerate production. The role also coordinates with marketing, product, sales, and creative partners to manage timelines and launch readiness in Wrike.

Create and adapt digital campaign assets for web, paid media, email, social, and sales enablement channels
Extend established messaging and agency-developed creative into new formats and channel-specific variations
Produce polished, on-brand assets using Canva and complete light video editing
Use approved generative AI platforms to support research, ideation, and production efficiency
Manage assigned timelines, dependencies, and launch readiness in Wrike
Coordinate with marketing, product, sales, digital, creative, agency, and Corporate Communications partners
Use campaign performance and stakeholder feedback to recommend practical optimizations
Salary range: $70,000-$90,000; United States, remote, with occasional travel for conferences

Specialist, Marketing Full Description

Position: Specialist, Marketing - Clinical Assessments

Employer: Pearson

Location: United States, remote (Central Time preferred; other US time zones considered)

Salary: $70,000 - $90,000, plus annual incentive program eligibility

Help Pearson bring priority Clinical Assessments campaigns to market faster by turning established messaging, existing assets and new ideas into polished digital content across the customer journey. Pearson's Clinical Assessments portfolio supports professionals working with people across life stages and a wide range of cognitive and diagnostic needs.

As a Marketing Specialist, you will add focused digital production capacity to the Clinical Assessments marketing team — creating and adapting channel-ready assets, repurposing existing content, completing light video editing, and using approved AI tools to accelerate thoughtful, human-reviewed production. This role suits a practical creator who can work from campaign goals, messaging and available assets, balancing speed with brand quality, accessibility, accuracy and stakeholder review.

What You'll Do:

Create and adapt digital campaign assets for web, paid media, email, social, sales enablement and other priority channels
Extend established messaging and agency-developed creative into new formats and channel-specific variations
Produce polished, on-brand assets using Canva and other approved design tools
Edit and repurpose video into shorter cuts, social formats and campaign-ready executions
Use approved generative AI platforms to support research, ideation, variation and production efficiency, with appropriate human review
Manage assigned timelines, dependencies, reviews and launch readiness in Wrike
Coordinate with marketing, product, sales, digital, creative, agency and Corporate Communications partners
Use campaign performance, stakeholder feedback and audience response to recommend and implement practical optimizations

What We're Looking For:

At least four years of experience in digital marketing, campaign execution, content marketing, creative production or a related field
Clear examples of creating and adapting digital assets across email, web, paid media, social and sales enablement channels
Hands-on proficiency in Canva and light video editing
Practical experience using generative AI to accelerate content development or production workflows
Strong writing, editing and visual communication skills
Bachelor's degree in marketing, communications, design or a related field, or equivalent professional experience

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Specialist, Marketing

Edtech.com's Summary

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