Director of Digital Strategy

Director of Digital Strategy

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Please see Special Instructions for more details.

Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Posting Details

 Position Information 

Posting Number  | S06466P
Position Title  | Director of Digital Strategy
Department  | Strategic Enroll Comms & Mktg
Location  | Arlington
Position Status  | Full-time
Work Schedule  | Monday- Friday; 8:00am – 5:00pm
Salary  | Salary is commensurate based on qualifications and relevant experience.
Pay Basis  | Monthly

Job Summary  | The Director of Digital Strategy supports the Division of Enrollment Management by leading digital initiatives that drive recruitment, enrollment, and student success. This role develops and implements digital strategies, oversees enrollment web content and user experience (UX), builds and optimizes Slate portals, and manages CRM-driven communications and digital advertising campaigns. The Director supervises a team responsible for web, email, and digital advertising functions, ensuring an integrated and student-centereddigital presence. The annual salary for this position ranges from $$98,100 to $114,499. The final offer will be based on the candidate’s experience, qualifications, and overall fit for the role.

Essential Duties and Responsibilities  | Digital Strategy & Innovation Develop and execute a comprehensive digital strategy that supports enrollment growth and student success. Monitor and assess industry trends, best practices, and emerging technologies to continually advance UTA’s digital presence. Implement data-driven improvements to digital touchpoints that streamline the prospective student journey. Oversee digital advertising initiatives that support recruitment and retention. Ensure campaigns are optimized for reach, relevance, and ROI. Collaborate with admissions teams to integrate organic and paid media into cohesive digital campaigns.  Web & UX Oversight Oversee development, maintenance, and optimization of enrollment-related web content. Ensure accuracy, accessibility, and strong UX design across digital platforms. Partner with enrollment leadership, Marketing, Messaging and Engagement, Office of Information Technology, and academic units to ensure alignment with institutional goals. CRM & Slate Portal Development Lead the design, development, and enhancement of Slate portals to improve personalization, self-service options, and engagement. Support the development of automated and segmented communications within the CRM to drive targeted outreach and follow-up. Team Leadership & Development Manage and mentor a digital team including web, email, and advertising leads. Foster a collaborative, innovative, and data-informed culture. Provide professional development opportunities and encourage continuous learning. Other duties as assigned
Minimum Qualifications  | Bachelor’s degree in marketing, communications, web design, information technology, or a related field. Five (5) years of professional experience in digital marketing, web/UX, CRM systems, or an equivalent mix of education and relevant experience in similar role. Experience with content management systems (CMS) and knowledge of basic web
development (HTML, CSS).
Preferred Qualifications  | Master’s degree in marketing, communications, web design, information technology, or a related field. Seven (7) years of professional experience in digital marketing, web/UX, CRM systems, or related area. Experience with Slate or another CRM used in higher education. Experience working in higher education marketing, admissions, or enrollment management.
Knowledge, Skills and Abilities  | Familiarity with digital accessibility standards and guidelines (ADA, WCAG). Strong organizational and project management skills with the ability to manage multiple projects and deadlines. Familiarity with SEO/SEM strategies, Google Analytics, and paid digital advertising
platforms. Knowledge of UX design principles and tools such as Figma, Adobe XD, or similar.
Other Requirements  |
Workplace and Eligibility Conditions  |
Benefits Eligible  | Yes
Benefits at UTA  | We are proud to offer a comprehensive benefits package to all our employees at the University.
https://www.uta.edu/hr/employee-benefits

To help you understand the full value of these benefits, we have created a tool that calculates the total worth of your compensation package. This tool takes into account all of the benefits that you are eligible for, including health insurance, retirement plans, and paid time off. To access this tool and learn more about the total value of your benefits, please click on the following link:
https://resources.uta.edu/hr/services/records/compensation-tools.php
CBC Requirement  | It is the policy of The University of Texas at Arlington to conduct a criminal background check on any applicant who is under final consideration for employment with the University.
This position may have access to critical infrastructure as defined by Section 113.001(2) of the Texas Business and Commerce Code. If so, to be hired for and continue to be employed in this position you must maintain the security or integrity of the infrastructure as set forth in Texas Executive Order GA-48. By assuming this position, and if you have access to critical infrastructure, you authorize the University to conduct routine background checks.
EEO Statement  | It is the policy of The University of Texas at Arlington (UTA or The University) to provide an educational and working environment that provides equal opportunity to all members of the University community. In accordance with federal and state law, the University prohibits unlawful discrimination, including harassment, on the basis of race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. The University also prohibits discrimination on the basis of gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally-protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure the University’s compliance with this policy.

University Information  | The University of Texas at Arlington (UTA) is located in the heart of the Dallas-Fort Worth-Arlington metroplex, a vibrant and diverse metropolitan area that is home to over 7 million people, one of the fastest-growing tech economies in the United States, and a wide array of arts, entertainment, and cultural activities. As a comprehensive teaching, research, and public service institution, UTA is dedicated to the advancement of knowledge through scholarship and creative work. With an enrollment of more than 42,000 students, UTA is the second largest in the University of Texas System. As a result of its combination of rigorous academics and innovative research, UTA is designated as a Carnegie R-1 “Very High Research Activity” institution and nationally recognized for its commitment to student success and service. It ranks No. 5 in Military Times’ “Best for Vets: Colleges” and is the top university in North Texas for its graduates’ salaries (The Wall Street Journal). UTA is designated as both a Hispanic-Serving Institution and an Asian American and Native American Pacific Islander-Serving Institution and is No. 6 for undergraduate ethnic diversity in the United States (U.S. News & World Report, 2023). With a global alumni network of approximately 280,000 – including leaders at many of the 24 Fortune 500 companies headquartered in North Texas – UTA contributes an estimated $29 billion annually to the Texas economy.

UTA is expanding its regional footprint by building a regional campus, called UTA West, in Parker County on the far west side of Fort Worth. It is scheduled to open in fall 2028. This initiative aligns with the university’s strategic growth and commitment to serving the broader community. Furthermore, UTA has launched the RISE 100 initiative, aiming to recruit 100 new tenure-system faculty to strengthen its research enterprise and leadership in key academic areas. Learn more at https://www.uta.edu/administration/president/strategic-plan/rise100.

This is an exciting time to join UTA and contribute to its bold vision for the future.
ADA Accommodations  | The University of Texas at Arlington is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 817-272-5554 or email ADADocs@uta.edu.

 
Posting Detail Information 

Number of Vacancies  | 1
Open Until Filled  |
Minimum Number of References Required  | 3
Maximum Number of References Accepted  | 3
Special Instructions to Applicants  | Applicants must include in their online resume the following information: 1) Employment history: name of company, period employed (from month/year to month/year), job title, summary of job duties and 2) Education: school name, degree type, and major.

Requirement Questions

Required fields are indicated with an asterisk (*).

Documents Needed To Apply

OFFICE OF TALENT, CULTURE AND ENGAGEMENT
J.D. Wetsel Service Center
1225 W. Mitchell Road
Arlington, TX 76019