Director of First-Year Recruitment

🇺🇸 Boone, North Carolina 🕑 Full-Time 💰 $73K - $83K 💻 Enrollment 🗓️ September 21st, 2026

CRM

Edtech.com's Summary

Appalachian State University is hiring a Director of First-Year Recruitment to lead the planning, organizing, and coordinating of all first-year student recruitment operations for the Office of Admissions. The director develops and implements recruitment strategies that generate over 20,000 applications annually, with oversight of domestic and international recruitment.

Recruit, hire, train, and evaluate professional staff and student employees in recruitment
Provide leadership, coaching, and professional development to build an effective team
Evaluate territory performance and monitor recruitment activity and funnel development
Use data to inform coaching, accountability, and territory strategy decisions
Work collaboratively with the CRM/Slate team on data visualization and accountability
Master's degree and at least three years of admissions or recruitment experience required
Two years of leadership experience supervising professional staff required
Suggested salary range $73,130 - $83,340
Full-time role, 40 hours per week, with occasional weekend divisional events

Director of First-Year Recruitment Full Description

This position leads the planning, organizing, directing, and coordinating of all first-year student recruitment operations for the Office of Admissions at Appalachian State University. Reporting to the Senior Director of Enrollment Management, Admissions, the Director of First-Year Recruitment is responsible for developing and implementing recruitment strategies that generate over 20,000 applications annually, with oversight of domestic and international first-year student recruitment.

This role emphasizes staff management, territory strategy, recruitment travel (both in-state and out-of-state), and recruiter outreach. The position also focuses heavily on personnel hiring, training, development and accountability, fostering a high-performing and professional recruitment team.

Minimum Qualifications: Master's degree in college student personnel, public administration, general business, or a related field. At least three years of experience in student admissions or recruitment in a post-secondary institution or relevant experience, including two years in a leadership capacity supervising professional staff. Demonstrated experience in program development, implementation, and evaluation.

License/Certification Required: Valid driver's license and ability to rent vehicle.

Preferred Qualifications: Experience working with both domestic and international student populations. Familiarity with data analysis and predictive modeling in recruitment strategies. Strong background in fostering teamwork and staff development.

Essential Duties: Recruit, hire, train, and evaluate professional staff and student employees involved in first-year recruitment. Provide leadership, coaching, and professional development opportunities. Evaluate territory performance and monitor recruitment activity and territory funnel development. Work collaboratively with the CRM/Slate team to ensure proper data visualization and accountability.

Type of Position: Full Time Position. Work Schedule: Mon.-Fri., 8:00 - 5:00 pm, occasional weekends for divisional events. Location: Boone, North Carolina.

VISA sponsorship is not available for this position. All candidates must be eligible to work and live in the U.S.