Edtech.com's Summary

Arizona State University is hiring a Director of Global Marketing, Planetary Health. This role leads international marketing efforts to expand ASU's Learning Innovations portfolio globally, focusing on Planetary Health initiatives by designing market-entry and growth strategies tailored to diverse regions and driving collaboration across internal teams and external partners.

Highlights

Lead development and execution of international go-to-market strategies for Planetary Health initiatives.
Conduct market research and segmentation across multiple global regions including North America, Sub-Saharan Africa, MENA, Central and South America, Asia, and the Pacific.
Create product positioning and messaging tailored to international audiences emphasizing sustainability and conservation.
Design and manage global marketing campaigns leveraging digital and traditional channels.
Develop partnerships with NGOs, universities, corporations, and community organizations in priority regions.
Establish KPIs and utilize performance analytics to measure campaign impact and growth.
Require a Bachelor's degree and at least seven years of relevant experience including two years managerial experience.
Experience with international market strategies and fluency in multiple languages preferred.
Salary range: $110,000 to $120,000 per year, depending on experience.
Position requires eligibility to work in the U.S. without sponsorship and successful completion of a fingerprint background check.

Director of Global Marketing, Planetary Health Full Description

Job Profile:Administrative Operations Manager 3

Job Family:Administrative Operations

Time Type:Full time

Max Pay - Depends on experience:$120,000.00 USD Annual

Apply before 11:59 PM Arizona time the day before the posted End Date.

Minimum Qualifications:
Bachelor's degree and seven (7) years of experience appropriate to the area of assignment/field including two (2) years managerial experience; OR, Any equivalent combination of experience and/or training from which comparable knowledge, skills and abilities have been achieved.

Job Description:

Arizona State University's Learning Enterprise is seeking a strategic and globally minded Director of Global Marketing, Planetary Health with demonstrated expertise in international marketing across North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific. This leader will spearhead efforts to expand ASU's Learning Innovations portfolio into key international markets, with a particular focus on Planetary Health initiatives. The ideal candidate blends cross-border marketing expertise with a strong product marketing background and a passion for advancing global education in areas such as conservation, sustainability, water, and energy.

This role is based at ASU's Tempe campus. All applicants must be eligible to work in the United States. ASU will not sponsor this position; the applicant must be eligible to work in the U.S. without sponsorship. A Fingerprint background check is a mandatory step in the hiring process.

Salary: $110,000 - $120,000 per year; DOE

Essential Duties:

The Director of Global Marketing, Planetary Health will design and execute market-entry and growth strategies tailored to diverse cultural, economic, and learner contexts. The ideal candidate will combine strategic thinking with hands-on execution, working across a matrixed organization to drive product-market fit, partner activation, and learner adoption.

In the first 3 months, the role will:

Develop and launch a multi-year international go-to-market strategy for a new global Planetary Health initiative, defining business models, target markets, unique value propositions, and culturally specific audience segments across the globe.
Build collaborative relationships with internal stakeholders (faculty, content creators, cross-functional teams) and establish external networks with partners in priority regions.
Establish KPIs to measure progress against international engagement and revenue goals, evaluating the effectiveness of GTM campaigns and market penetration strategies.

Key Areas of Work:

International Market Strategy Development: Conduct market research, segmentation, and positioning with an emphasis on North America, Sub-Saharan Africa, MENA, Central America, South America, Asia, and the Pacific, ensuring strategies are culturally relevant and regionally adaptable.
Product Positioning and Messaging: Create clear, impactful messaging that highlights the value of Planetary Health and other Learning Innovations, tailored for international audiences.
Global Campaign Execution: Design and manage campaigns across digital and traditional channels, leveraging insights from international markets to optimize engagement and learner adoption.
Partnership Development: Forge collaborations with NGOs, universities, corporations, and community-based organizations in priority regions to expand ASU's reach and impact.
Performance Analytics: Develop robust measurement frameworks to track marketing effectiveness, learner growth, and partner engagement across target geographies.
Perform additional duties as needed to ensure the continuity of department operations.

Desired Qualifications:

Experience working for an international organization focused on planetary health including topics such as Conservation, Sustainability or related fields.
Bachelor's degree or higher in Marketing, Business Administration, International Relations, Communications, Sustainability, or related field.
Demonstrated experience in international market strategy development with proven success in Sub-Saharan Africa, MENA, Central America, or South America; multi-lingual preferred.
Demonstrated history successfully bringing new offerings to market across B2B, B2C and B2B2C.
Exceptional ability to adapt global strategies to local contexts, navigating diverse cultural and market dynamics.
Strong analytical and planning skills with experience applying data-driven insights to international campaigns.
Excellent cross-cultural communication and interpersonal skills, with a track record of building successful partnerships across borders.

Working Environment:

Activities are performed in an environmentally controlled office setting subject to extended periods of sitting, keyboarding and manipulating a computer mouse; required to stand for varying lengths of time and walk moderate distances to perform work.
Frequent bending, reaching, lifting, pushing and pulling up to 25 pounds.
Regular activities require ability to quickly change priorities, which may include and/or are subject to resolution of conflicts.
May be required to perform tasks in the field within and/or across University campuses.
Ability to clearly communicate to perform essential functions.

Department Statement:

About the Learning Enterprise

ASU's Learning Enterprise expands universal access to opportunity for learners - at every stage in life. Serving over 1.2 million learners in over 150 countries worldwide, we're reimagining the role of universities in society as catalysts of economic and social mobility, guided by the belief that all learners can harness education as a ladder of opportunity. Our programs meet learners wherever they are, removing the barriers while prioritizing belonging and support. Through ASU's Learning Enterprise, it's easy to get started on your learning journey - and there's no limit to where you can go. Learn more at https://learning.asu.edu/.

At Learning Enterprise, we share a common set of values that guide our work and collaboration:

Scrappy. We are undaunted by challenges. We remain undeterred by anything that stands in the way of moving our vision forward. If we fall, we get up, over and over again. If it doesn't exist, we create it. If something doesn't work, we try something else.

Driven. We always push to be better for ourselves, for each other, and for our students. We are not defeated or guided by the status quo. We see what could be and relentlessly pursue it.

Intentional Architects. We know our attitude towards what we are doing will determine our success. We see the big picture and take deep pride in building every block that makes up our long-term vision. We are motivated by the potential of a transformed future while remaining firmly focused on tending to the tasks in front of us today.

Leading from the heart. We deeply care about people and their well-being. Everyone is unconditionally supported. We believe in human potential and invest in continuous growth.

Candid collaborators. We share ideas and feedback at all levels. We have strong opinions loosely held and intentionally engage in debate. We strive for clarity through direct and honest communication. We know our work is better for it.

Driving Requirement:Driving is not required for this position.

Location:Campus: Tempe

Funding:No Federal Funding

Instructions to Apply:

Current Employees and Students should apply directly within Workdayusing the Jobs Hub. Use this link and log in using SSO:

https://www.myworkday.com/asu/d/inst/1$9925/9925$16845.htmld

To be considered, your application must include all of the following attachments:

Cover letter
Resume/CV

Note: Multiple documents can be submitted into the attachment box. Alternatively, merge all documents into one PDF for submission.

Please include all employment information in month/year format (e.g., 6/88 to 8/94), job title, job duties and name of employer for each position. Resume should clearly illustrate how prior knowledge and experience meets the Minimum and Desired qualifications of this position. NOTE: GA and Intern positions are counted as .5 for job experience (ie. 1 year equals 6 months experience equivalency). Only electronic applications are accepted for this position.

Need help finding the right job?

We can recommend jobs specifically for you! Create a custom Job Alert by selecting criteria that suit your career interests.

ASU Statement:

Arizona State University is a new model for American higher education, an unprecedented combination of academic excellence, entrepreneurial energy and broad access. This New American University is a single, unified institution comprising four differentiated campuses positively impacting the economic, social, cultural and environmental health of the communities it serves. Its research is inspired by real world application blurring the boundaries that traditionally separate academic disciplines. ASU serves more than 100,000 students in metropolitan Phoenix, Arizona, the nation's fifth largest city. ASU champions inclusive excellence, and welcomes students from all fifty states and more than one hundred nations across the globe.

ASU is a tobacco-free university. For details visit https://wellness.asu.edu/explore-wellness/body/alcohol-and-drugs/tobacco

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, or any other basis protected by law.

Notice of Availability of the ASU Annual Security and Fire Safety Report:

In compliance with federal law, ASU prepares an annual report on campus security and fire safety programs and resources. ASU's Annual Security and Fire Safety Report is available online at https://www.asu.edu/police/PDFs/ASU-Clery-Report.pdf. You may request a hard copy of the report by contacting the ASU Police Department at 480-965-3456.

Relocation Assistance - For information about schools, housing child resources, neighborhoods, hospitals, community events, and taxes, visit https://cfo.asu.edu/az-resources.

Employment Verification Statement:

ASU conducts pre-employment screening which may include verification of work history, academic credentials, licenses, and certifications.

Background Check Statement:

ASU conducts pre-employment screening for all positions which includes a criminal background check, verification of work history, academic credentials, licenses, and certifications. Employment is contingent upon successful passing of the background check.

Fingerprint Check Statement:This position is considered safety/security sensitive and will include a fingerprint check. Employment is contingent upon successful passing of the fingerprint check.

Original Job Description