Director of Marketing, Chegg Skills

Job Description

The Opportunity

Chegg Skills is building the next chapter of Chegg. We sit at the intersection of workforce upskilling, career mobility, and outcomes-driven learning.

This role exists to create demand across multiple channels, and help turn Chegg Skills into a clearly understood, trusted, and desired brand for learners, employers, and partners.

We are looking for a Head of Marketing who is equal parts strategist, builder, and doer — someone who can think big, move fast, and execute relentlessly in an ambiguous environment.

Why This Role Matters

This is a chance to shape a brand at an inflection point. You will not inherit a finished system. You will help build it.

The impact of this role will be visible, measurable, and meaningful.

If you are looking for comfort, this is not it. If you are looking for ownership, influence, and the chance to build something real, this is.

What You'll OwnBrand & Positioning

• Define and evolve the Chegg Skills brand with clarity and conviction

• Create clear brand delineation between Chegg Skills and Chegg's legacy consumer business

• Establish a narrative that earns trust with learners, employers, and institutional buyers

• Own messaging architecture, voice, tone, and positioning across all channels

• Build credibility in a space crowded with noise, skepticism, and look-alike competitors

Demand Generation & Growth

• Drive measurable demand and pipeline across:

  Direct-to-consumer learners

  B2B buyers (employers, institutions, partners)

  Channel and marketplace partners

• Design and execute campaigns that generate awareness, leads, and revenue

• Balance brand building with performance marketing, without sacrificing either

• Build strong content, lifecycle, and go-to-market motions that scale

Strategy & Speed

• Develop a clear marketing strategy tied to business goals and revenue outcomes

• Rapidly test, learn, and shift strategy as the market evolves

• Make smart bets with imperfect data and adjust quickly

• Bring order where needed, without slowing momentum

Sales & Revenue Partnership

• Operate as a true partner to Sales, not a downstream service function

• Align on ICPs, buyer journeys, enablement, and feedback loops

• Help create the conditions for sales success through clarity, credibility, and demand

• Be comfortable in healthy tension and shared accountability

Leadership & Execution

• Build and lead a high-performing, low-ego marketing team

• Be hands-on and willing to get in the weeds when needed

• Set standards, processes, and operating rhythms that actually work

• Create a culture of ownership, creativity, accountability, and speed

Who You Are

• You have led marketing in high-growth, ambiguous environments, ideally where brand transformation was required

• You know how to build brand and generate demand at the same time

• You are creative, but grounded in execution and results

• You are strategic, but not precious about plans

• You are process-oriented, but never process-bound

• You are scrappy, resourceful, and biased toward action

• You are comfortable operating inside a larger company while building something that feels like a startup

• You thrive when the answer is not obvious and the path is not linear

What Great Looks Like in This Role

• The market clearly understands what Chegg Skills is and why it matters

• Chegg Skills has its own identity, credibility, and momentum, distinct from big Chegg

• Sales has consistent, high-quality demand and clear positioning to sell against

• Partners see Chegg Skills as a serious, differentiated player

• The marketing team moves fast, learns fast, and ships real work

• Strategy and execution stay tightly connected to business outcomes

The base salary pay range for this position is $195,000 to $285,000.  Although this range represents the full range for the position, the actual pay will vary within this range based on geographic location, job type, professional experience, and other factors.  

In addition, Chegg offers a comprehensive benefits plan for eligible employees, including medical, dental, vision, life and supplemental life insurance, short-and long-term disability, mental health support, parental leave, paid time off, paid holidays, 401(k) with matching contributions, Flexible Spending Account (FSA) and Health Savings Account (H.S.A.) options, an Employee Stock Purchase Plan, and other benefits found at: https://www.chegg.com/about/working-at-chegg/benefits/.

Why do we exist?

Students are working harder than ever before to stabilize their future. Our recent research study called State of the Student shows that nearly 3 out of 4 students are working to support themselves through college and 1 in 3 students feel pressure to spend more than they can afford. We founded our business on provided affordable textbook rental options to address these issues. Since then, we've expanded our offerings to supplement many facets of higher educational learning through Chegg Study, Chegg Math, Chegg Writing, Chegg Internships, Chegg Skills, and more to support students beyond their college experience. These offerings lower financial concerns for students by modernizing their learning experience. We exist so students everywhere have a smarter, faster, more affordable way to student.

Video Shorts

Life at Chegg: http://youtu.be/Fwf90zgaOLA

Chegg Corporate Career Page: https://jobs.chegg.com/

Chegg India: http://www.cheggindia.com/

Chegg Israel: http://www.chegg.com/about/working-at-chegg/israel/

Chegg Skills:  https://www.chegg.com/skills

 
Chegg out our culture and benefits!

http://www.chegg.com/about/working-at-chegg/benefits/

Chegg is an equal opportunity employer