Edtech.com's Summary

McGraw Hill is hiring a Director of Marketing, Connect to lead the go-to-market strategy for the Connect platform and its associated AI applications. The role involves partnering with cross-functional teams to drive market positioning, develop integrated campaigns, and create sales enablement initiatives that align with organizational goals.

Highlights

Develop and execute platform marketing strategy for Connect and AI tools.
Collaborate with platform, marketing, and sales teams to unify messaging and brand positioning.
Report to senior leadership on program performance and recommend strategic adjustments.
Lead integrated campaigns to generate leads, increase brand awareness, and drive customer engagement.
Create effective sales enablement materials and lead internal sales and customer success trainings.
Partner with Corporate Communications to advance thought leadership initiatives.
Requires 7+ years in Platform Marketing, with 4+ years in B2B Product or Platform Marketing focused on GTM and sales enablement.
Must have 3+ years experience managing a marketing team and 5+ years industry experience.
Strong communication, presentation, and cross-functional collaboration skills required.
Compensation ranges from $124,400 to $160,000 plus annual incentives and benefits.

Director of Marketing, Connect Full Description

Director of Marketing, Connect

United States
Marketing
Higher Education
Remote

Overview

At McGraw Hill, we create best-in-class, next-generation learning platforms that are used by millions of students and educators worldwide from kindergarten through graduate school. Our goal is to accelerate student success through intuitive and effective learning tools and content that maximize a teacher’s time and a student’s learning experience. We do all of this in a supportive, collaborative environment where you can grow your career in a way that fits into your life.

How can you make an impact?
Reporting to the Sr. Director, Platform & Initiatives, we are seeking a dynamic and experienced Director of Marketing, Connect to develop and drive the high-level go-to-market (GTM) strategy for Connect and its associated AI applications, ensuring alignment with organizational goals and market trends. This position will serve as the marketing lead in setting the strategic direction for Connect and leading GTM execution in strong partnership with cross-functional leaders and marketing leadership.

This is a remote position open to applicants authorized to work for any employer within the United States. It requires up to 35% travel yearly, such as attendance at customer events, on-site meetings, trade shows, and annual sales meetings.

Key Responsibilities:

Responsible for developing and driving the platform marketing strategy for Connect and the AI tools within the Connect platform.
Partner directly with platform, marketing and sales to foster strong collaboration to ensure a unified approach to market positioning, messaging and strong brand sentiment for Connect.
Interface with senior leadership on program health and status highlighting key performance metrics and recommending adjustments as needed.
Own the strategy for integrated campaigns to generate leads, enhance platform brand awareness and drive customer engagement for Connect and the AI tools within the Connect platform.
Oversee the creation of effective sales enablement materials and ensure alignment between marketing and sales efforts.
Lead strategy for internal trainings for sales and customer success.
Partner with Corporate Communications on thought leadership

What You Can Bring to the Role:

7 or more years of experience in Platform Marketing with a focus on sales enablement and GTM strategy development and execution
Excellent communication and presentation skills with proven success in working across functions to launch digital products in education
Proven ability to interface with senior leaders
3 or more years leading a team of marketers
5 or more years of industry experience
4+ years of experience in B2B Product or Platform Marketing, with a focus on GTM strategy development, sales enablement, and campaign execution
Proven experience launching new products or initiatives in the market
Exceptional communication, presentation, and storytelling skills, with a track record of successful cross-functional collaboration and ability to translate technical features into customer benefits

Why Join McGraw Hill? At McGraw Hill, you’ll be part of a team that is shaping the future of education. Your work will directly contribute to creating accessible, high-quality learning experiences for students and educators. If you are curious, open to new ideas, and ready to make a difference, we want to hear from you.

Compensation and Benefits The pay range for this position is between $124,400.00- $160,000.00, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. This position includes an annual incentive plan based on company performance. Additionally, a full range of medical and/or other benefits may be provided, depending on the position offered. Click here to learn more about our benefits offerings.

McGraw Hill recruiters always use a “@mheducation.com” or "@careers.mheducation.com” email addresses and/or from our Applicant Tracking System, iCIMS. Any variation of this email domain should be considered suspicious. Additionally, McGraw Hill recruiters and authorized representatives will never request sensitive information in email.

49781

McGraw Hill uses an automated employment decision tool (AEDT) to assist in the screening process by recommending candidates with “like skills” based on resume and job data. To request an alternative screening process, please select “Opt-Out” when asked to “Consent to use of Automated Employment Decision Tools” during the application.

Original Job Description

Director of Marketing, Connect

United States
Marketing
Higher Education
Remote

Responsible for developing and driving the platform marketing strategy for Connect and the AI tools within the Connect platform.
Partner directly with platform, marketing and sales to foster strong collaboration to ensure a unified approach to market positioning, messaging and strong brand sentiment for Connect.
Interface with senior leadership on program health and status highlighting key performance metrics and recommending adjustments as needed.
Own the strategy for integrated campaigns to generate leads, enhance platform brand awareness and drive customer engagement for Connect and the AI tools within the Connect platform.
Oversee the creation of effective sales enablement materials and ensure alignment between marketing and sales efforts.
Lead strategy for internal trainings for sales and customer success.
Partner with Corporate Communications on thought leadership

What You Can Bring to the Role:

7 or more years of experience in Platform Marketing with a focus on sales enablement and GTM strategy development and execution
Excellent communication and presentation skills with proven success in working across functions to launch digital products in education
Proven ability to interface with senior leaders
3 or more years leading a team of marketers
5 or more years of industry experience
4+ years of experience in B2B Product or Platform Marketing, with a focus on GTM strategy development, sales enablement, and campaign execution
Proven experience launching new products or initiatives in the market
Exceptional communication, presentation, and storytelling skills, with a track record of successful cross-functional collaboration and ability to translate technical features into customer benefits

49781

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