Edtech.com's Summary

Blackbaud is hiring a Principal Product Marketing Manager, Agents for Good™. The role involves leading the go-to-market strategy and execution for innovative AI-driven solutions, focusing on market analysis, product positioning, sales enablement, and competitive intelligence to drive adoption and growth.

Highlights

Lead end-to-end go-to-market strategy for AI-powered products in social impact sectors.
Develop market-driven positioning, messaging, and marketing assets.
Enable sales teams with value propositions and competitive differentiation.
Collaborate with product management, customer success, and marketing teams.
Analyze market fit and create customer evidence to support product adoption.
Require 5+ years in SaaS marketing and 2+ years presenting to executives.
Experience marketing AI solutions or AI technology certification mandatory.
Proficiency with Microsoft Teams, Copilot, Salesforce, Asana, Klue, and Gong.
Salary range: $117,200 to $157,500, dependent on qualifications and market factors.
Benefits include medical, dental, vision insurance, 401(k), flexible PTO, parental leave, and tuition reimbursement.

Principal Product Marketing Manager, Agents for Good™ Full Description

Principal Product Marketing Manager, Agents for Good™

Remote, United States of America
Marketing
Remote: Yes

Principal Product Marketing Manager, Agents for Good™

Blackbaud is looking for a marketing leader to launch and grow our brand-new agentic AI solutions. This is a rare opportunity to operate with the energy and creativity of a startup inside an established public company focused on supporting the organizations, institutions and corporations that drive social impact! In this role, you will join Blackbaud’s Global Marketing COE and be responsible for the end-to-end GTM strategy and execution of six critical GTM functions:

GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; evangelize product fit per market
Positioning & Packaging: Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel
Product & Offer Launch: Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings
Sales Enablement: Document key sales plays by selling segment; enable frontlines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners
Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle
Competitive Insights: Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats

The ideal candidate is driven to succeed in a start-up culture, passionate about the potential of AI, an excellent communicator and presenter, an active listener, agile thinker, and motivated above all to delight customers.

Details of the role include:

Position and evangelize Blackbaud’s Agents for Good portfolio:

Analyze, establish, and evolve Product/Market Fit
Develop content and messaging and lead internal education on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace
Ensure Blackbaud’s unique value proposition is properly represented across all channels through effective positioning, collateral, digital content, 3rd party references, sales coaching and more by acting as the subject matter expert on all external-facing messaging
Act as the primary liaison for Demand Generation, Digital, Vertical-based, and Corporate Marketing teams involved in marketing Blackbaud’s solutions and ensure your core solution and persona message provides a successful platform for all marketing stakeholders
Lead the charge to enable frontlines (sales, success, renewals) with value proposition and objection handling

Drive the go-to-market execution:

Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events.
Arm internal and external stakeholders with: value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research.
Partner with product management, customer success, and other teams to improve client communications including generating regular client interactions, developing clear feedback loops, and providing guidance for product advisory groups and other client events

Deliver upon market-specific marketing goals in close partnership with growth team:

Contribute to demand generation goals for the accounting market across all stages of the marketing funnel
Leverage your market expertise to orchestrate demand generation campaigns impacting your target market and provide messaging guidance to develop the most impactful programs
Collaborate with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generation initiatives across multiple vehicles: SEM, content marketing, tradeshows, webinars, calling campaigns, marketing automation programs, etc.

Experience and Skills:

5+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization
2+ years’ experience critically engaging, presenting, and influencing executive audiences
Experience and a track record of driving adoption, growth, and results for an incubating product
Experience marketing an AI solution or achievement of certification in AI technology fundamentals
Mastery of go-to-market methodology and Product Marketing principals
Mastery in competitive Market Analysis
Demonstratable success in collaborating, managing expectations, and producing results in a matrixed organization and across internal teams
Exceptional ability to develop product content for non-technical audiences; able to evaluate AI-produced content for accuracy and edit for relevance
Excellent project management skills and proven ability to deliver on short and long-term timeframes
Self-starter, creative thinker, excellent listener, communicator, and influencer
Proficiency with Microsoft Teams, Copilot, Word, Excel and Powerpoint
Experience with salesforce.com, Asana (or similar project management tool), Klue (or similar competitive intelligence tool, Gong (or similar opportunity tracking tool)

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

A notice to candidates: Recruitment Fraudulent Alert: Your personal information and online safety as a candidate mean a lot to us! At Blackbaud and our portfolio of companies, recruiters only direct candidates to apply through our official careers page at https://careers.blackbaud.com/us/en or our official LinkedIn page. Recruiters will never request payments, ask for financial account information or sensitive information like social security numbers, or conduct interviews via Skype. Anyone suggesting otherwise is not a representative of Blackbaud. If you are unsure if a message is from Blackbaud, please email blackbaudrecruiting@blackbaud.com. The starting base pay is $117,200.00 to $157,500.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.

Benefits Include:

Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program

Original Job Description

Principal Product Marketing Manager, Agents for Good™

Remote, United States of America
Marketing
Remote: Yes

Principal Product Marketing Manager, Agents for Good™

GTM Strategy: Analyze target market and opportunity; document market drivers to inform offer strategy; consult pillar leaders as they build, price and package offers to align with buyer preference within margin targets; evangelize product fit per market
Positioning & Packaging: Distill market themes and product capabilities into master messaging to communicate benefits across geographies and verticals; develop marketing assets to enhance our position at all stages of the funnel
Product & Offer Launch: Drive sales velocity and power customer success through education on product launches, offer value, buyer personas, market trends, and competitive differentiation; host biannual Product Update Briefings
Sales Enablement: Document key sales plays by selling segment; enable frontlines (vertical sales, success and renewals) on how to cultivate/sell opportunities within the designated segment; work with sales leadership, product management leadership, and the Marketing COE to represent solutions to influencers and partners
Customer Evidence: In partnership with product management and success, document critical outcomes delivered by product; drive creation of customer evidence collateral to influence purchase, adoption, usage, and retention as relevant across the customer lifecycle
Competitive Insights: Understand and communicate competitive differentiation at the product, solution, and company level; document opportunities to win against top competitors; arm sales and renewals teams to combat competitive threats

Details of the role include:

Position and evangelize Blackbaud’s Agents for Good portfolio:

Analyze, establish, and evolve Product/Market Fit
Develop content and messaging and lead internal education on the product, buyer, and market dynamics of your buyer persona, and the nonprofit marketplace
Ensure Blackbaud’s unique value proposition is properly represented across all channels through effective positioning, collateral, digital content, 3rd party references, sales coaching and more by acting as the subject matter expert on all external-facing messaging
Act as the primary liaison for Demand Generation, Digital, Vertical-based, and Corporate Marketing teams involved in marketing Blackbaud’s solutions and ensure your core solution and persona message provides a successful platform for all marketing stakeholders
Lead the charge to enable frontlines (sales, success, renewals) with value proposition and objection handling

Drive the go-to-market execution:

Develop a keen understanding of the competition, buyer needs, industry influencers and decision makers while possessing the ability to effectively communicate and publicly represent the company and our products at industry events.
Arm internal and external stakeholders with: value/differentiation presentations, demonstrations, call scripts, case studies, web content, white papers, and competitive research.
Partner with product management, customer success, and other teams to improve client communications including generating regular client interactions, developing clear feedback loops, and providing guidance for product advisory groups and other client events

Deliver upon market-specific marketing goals in close partnership with growth team:

Contribute to demand generation goals for the accounting market across all stages of the marketing funnel
Leverage your market expertise to orchestrate demand generation campaigns impacting your target market and provide messaging guidance to develop the most impactful programs
Collaborate with Demand Generation and Digital Marketing teams to design and deliver the content needs for all lead generation initiatives across multiple vehicles: SEM, content marketing, tradeshows, webinars, calling campaigns, marketing automation programs, etc.

Experience and Skills:

5+ years of Marketing experience within a growing Software-as-a-service (SAAS) organization
2+ years’ experience critically engaging, presenting, and influencing executive audiences
Experience and a track record of driving adoption, growth, and results for an incubating product
Experience marketing an AI solution or achievement of certification in AI technology fundamentals
Mastery of go-to-market methodology and Product Marketing principals
Mastery in competitive Market Analysis
Demonstratable success in collaborating, managing expectations, and producing results in a matrixed organization and across internal teams
Exceptional ability to develop product content for non-technical audiences; able to evaluate AI-produced content for accuracy and edit for relevance
Excellent project management skills and proven ability to deliver on short and long-term timeframes
Self-starter, creative thinker, excellent listener, communicator, and influencer
Proficiency with Microsoft Teams, Copilot, Word, Excel and Powerpoint
Experience with salesforce.com, Asana (or similar project management tool), Klue (or similar competitive intelligence tool, Gong (or similar opportunity tracking tool)

Stay up to date on everything Blackbaud, follow us on Linkedin, Twitter, Instagram, Facebook and YouTube

Blackbaud is a remote-first company which embraces a flexible remote work culture. Blackbaud supports hiring and career development for all roles from the location you are in today!

To all recruitment agencies: We do not accept unsolicited agency resumes and are not responsible for any fees related to unsolicited resumes.

Benefits Include:

Medical, dental, and vision insurance
Remote-first workforce
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Volunteer for vacation
Opportunities to connect to build community and belonging
Pet insurance, legal and identity protection
Tuition reimbursement program

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Principal Product Marketing Manager, Agents for Good™

Edtech.com's Summary

Principal Product Marketing Manager, Agents for Good™ Full Description

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