Director of Marketing & Revenue Generation

🇺🇸 Charlotte, North Carolina 🕑 Full-Time 💰 TBD 💻 Marketing 🗓️ July 4th, 2026

Edtech.com's Summary

UNC Charlotte is hiring a Director of Marketing & Revenue Generation. This role involves creating and executing integrated marketing plans focused on enhancing fan engagement, driving revenue, and increasing attendance for Charlotte Football and other sports. The position leads digital marketing efforts, collaborates with various departments, and develops data-driven strategies to maximize sales and fundraising results.

Highlights

Lead marketing and game presentation duties primarily for Football, with additional sports as assigned.
Create integrated marketing campaigns in collaboration with Creative, Ticket Operations, Ticket Sales, Fundraising, Strategic Communications, Sponsorship, and other partners.
Manage email marketing and automation strategy, including department-wide communication calendars.
Develop and optimize digital marketing campaigns and paid advertising across social media, search, and display platforms.
Support dynamic ticket pricing strategies alongside ticket operations.
Enhance 49er Club digital communications to increase membership and fundraising revenue.
Develop strategies for mass text messaging platforms and support Charlotte Athletics Mobile App communications.
Build data and analytics infrastructure to provide insights that drive engagement, attendance, and revenue.
Bachelor’s degree plus minimum two years of relevant collegiate marketing experience or equivalent combination.
Work schedule includes Monday to Friday with required nights and weekends.