Email Marketing Manager/Specialist

🇺🇸 Rochester, Michigan 🕑 Full-Time 💰 $62K 💻 Marketing 🗓️ November 15th, 2026

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Edtech.com's Summary

Oakland University is hiring an Email Marketing Manager/Specialist. The role leads the university's enterprise email marketing strategy by managing the email marketing platform, developing audience-centered communication strategies, supporting engagement initiatives, ensuring compliance, and collaborating with various campus departments to implement targeted communications that drive measurable outcomes.

Highlights

Lead email marketing strategy, execution, governance, and performance measurement.
Manage the university’s email marketing platform and marketing automation systems.
Develop and implement targeted audience-centered email communication strategies.
Collaborate with University Communications and Marketing, Academic Affairs, Advancement, Student Affairs, and other campus partners.
Analyze email campaign performance and present actionable insights.
Use marketing automation, analytics, and audience segmentation to improve engagement.
Required skills: email marketing best practices, deliverability, compliance, marketing automation, and strong written and project management skills.
Preferred experience in higher education communications and tools like Google Analytics 4 and Google Tag Manager.
Bachelor’s degree in Marketing, Communications, or related field plus at least two years of professional experience.
Annual salary of $62,399 with comprehensive benefits including medical, dental, vision, retirement plan contributions, and tuition assistance.