Director of Marketing, Rowan Online, Rowan University

🇺🇸 Glassboro, NJ

🕑 Full-Time

💰 $99K - $116K

💻 Marketing

🗓️ June 9th, 2025

CRM Salesforce

Edtech.com's Summary

Rowan University is hiring a Director of Marketing, Rowan Online. The role involves developing and implementing marketing strategies to promote the university's online degree programs, overseeing digital marketing campaigns, and driving student enrollment growth. This position requires collaboration with internal teams and external partners to create data-driven marketing plans that align with the university's strategic objectives.

Highlights

Lead coordination with the Marketing department to launch and optimize Rowan Online programs and campaigns.
Manage brand awareness and digital marketing campaigns.
Ability to code, analyze web traffic, and optimize program materials.
Required proficiency in tools such as Google Analytics, HubSpot, and Salesforce.
Bachelor's degree in marketing or related field; Master's preferred.
4+ years of experience in digital marketing, especially in higher education.
Knowledgeable in SEO, content marketing, and digital advertising.
Annual base salary range: $99,000 to $115,500.